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Mercedes widens luxury sales gap on strong early CLA demand

Mercedes-Benz CLA sales have been booming, with the Stuttgart-based manufacturer moving 2,300 of the sleek four-doors in its first week on sale. That is astonishing. Mercedes moved nearly twice as many CLAs (which start at $29,900) in one week than Jaguar, a brand that is on a very solid roll, sold in all of September. Ignoring the price differences between the Jag line and the CLA, that is still wildly impressive.
Mercedes has been pushing the CLA in television ads, using a shortened version of its Super Bowl spot, which starred William Dafoe, Usher and Kate Upton. "As the bargain entrance into the Mercedes portfolio, we weren't sure how luxury buyers would react," Kelly Blue Book auto analyst Alec Gutierrez told Bloomberg.
The CLA push was just part of MB's 6.7-percent increase in September sales, which were also helped along by a 17-percent jump in E-Class sales. That surge has allowed Mercedes to widen its 2013 sales lead over its rival, BMW, to 2,491 cars, according to Bloomberg. If CLA sales continue at this rate, we can only expect that margin to grow.

Mercedes picks Gensler to design new Atlanta HQ

Mercedes is planning to move of its US headquarters from Montvale, NJ, to Atlanta, GA – and with over a thousand employees to house, the project will surely be massive. In order to pull it off, the automaker is going to need the right architects. And Mercedes seems convinced that Gensler is the way to go. Never heard of Gensler? The San Francisco-based architectural giant (incorporated as M. Arthur Gensler Jr. & Associates, Inc.) has done the headquarters for Facebook, Coca-Cola and General Electric. It designed the Shanghai Tower, the tallest building in China, and crafted the master plan for the Olympic Games set to take place in Rio de Janeiro next year. It's done hotels, sports arenas, military facilities, airport terminals... the works. It also redesigned Cadillac's showrooms and Hyundai's new US headquarters, and among the many offices it operates in 46 cities and 16 countries around the world, it has a branch in Atlanta. So of the dozen firms Mercedes considered for the task, Gensler got the nod. The 250,000-square-foot facility is earmarked for completion in 2018, occupying a 12-acre plot at the corner of Abernathy and Barfield roads in Sandy Springs, Georgia. In the meantime, MBUSA is preparing to move temporarily from its current offices (pictured here) in Jersey down to another facility in the Atlanta area, also being set up by Gensler, in nearby Dunwoody – just a couple of miles down the road from where the permanent site will be. Mercedes-Benz USA Selects Gensler As Architect For New Atlanta Headquarters Facility Award-winning global firm to design 250,000-sq-ft office building in Sandy Springs, GA April 30, 2015 - MONTVALE, N.J. Mercedes-Benz USA (MBUSA) today announced it has selected Gensler as the architecture firm for its new headquarters facility in metro Atlanta. Gensler will design an approximately 250,000-square-foot office building that will house around 1,000 MBUSA employees upon its completion in 2018. "We talked to many, many firms and saw some amazing designs, but Gensler was the one that stood out for us," said MBUSA President and CEO Stephen Cannon. "They understood our brand and our culture, along with the ambitious goals we have for the next chapter of Mercedes-Benz in this market, and they were able bring that to life in their designs." MBUSA selected Gensler from a dozen global design firms for its creative building concept, which seamlessly integrates functionality and the beautiful surrounding landscape.

Mercedes unveils GLC350e 4Matic PHEV

Mercedes-Benz intends to introduce at least 10 plug-in hybrid models to the market by 2017, and the the Mercedes GLC350e 4Matic is the latest one to show its electrified face. It's also the second crossover from the company to offer a PHEV version following the GLE550e 4Matic. Mercedes isn't releasing all of the details about the plug-in GLC yet, but it combines an internal combustion engine making 208 horsepower and a 114 hp electric motor with a seven-speed gearbox. Total torque is 413 pound-feet. The combo is enough to get the all-wheel drive crossover to 62 miles per hour in a purported 5.9 seconds and a claimed top speed of 146 mph. Fuel economy in the European cycle is estimated at the equivalent of about 90 miles per gallon, and there's a 21-mile pure electric range for zero-emissions cruising. Based around the newly introduced GLC-Class, buyers can still order a plethora of luxurious amenities, but the plug-in powertrain also comes with a few tweaks to help drivers maximize fuel economy. There's a haptic accelerator with a resistance point to indicate the switch between electric and combustion power. In addition, the hybrid system can anticipate the road ahead through radar and GPS to manage things as efficiently as possible. One of the GLC hybrid's biggest advantages when it arrives is the small field of competitors. Neither BMW nor Audi currently have a compact luxury crossover of this size with a hybrid option in the US. That really only leaves the Mercedes to take on the Lexus NX300h with total system output of 194 hp, and that's not even a plug-in. The GLC350e 4Matic isn't part of the new model's initial launch lineup in the US. It should be coming along later, though. Key topic: Energy efficiency - Economy on four wheels A revised all-wheel-drive powertrain, the outstanding aerodynamics and the intelligent lightweight design are the primary reasons for the high energy efficiency of all the new GLC models. The conventional diesel and petrol models boast significant reductions of up to 19 percent in both fuel consumption and CO2 emissions in comparison to the previous generation, while at the same time improving performance. GLC 220 d 4MATIC GLC 250 d 4MATIC GLC 250 4MATIC Output, kW/hp 125/170 150/204 155/211 Torque, Nm 400 500 350 Fuel consumption (l/100 km) 5.0 - 5.5 (6.1 - 6.5) 5.0 - 5.5 (6.1 - 6.6) 6.5 - 7.1 (7.5 - 7.9) ? Consumption % -19 -19 -12 CO2 g/km 129 - 143 (159 - 169) 129 - 143 (159 - 169) 152 - 166 (173 - 180) ?