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Mercedes plans Audi TT fighter

With the growth in popularity of modular platforms in the auto industry, it's rapidly becoming commonplace to see a company with multiple models that look different but share a significant number of parts underneath. One such an example is Mercedes-Benz's line of compacts, including the A-Class hatchback, CLA-Class sedan, GLA-Class crossover. Two derivatives lacking from German brand's current, small-car range are a coupe and convertible, but that might be changing soon. Mercedes is hard at work on a coupe with 2+2 seating, a liftback roof and styling inspired by the AMG GT, according to Autocar. Daimler Chairman Dieter Zetsche reportedly supports the idea, too. The new two-door could be on the road as soon as 2019 to target models like the Audi TT and BMW 2 Series, and a convertible version might follow later. This little, luxury two-door would ride on Mercedes' next-gen, front-wheel-drive compact platform, according to Autocar. It reportedly allows the German company to vary a model's size more than the current version and can better adapt to hybrid powertrains. A previous report also suggested the coupe and convertible might use this improved chassis, if they got the green light. Of course, a Mercedes model is hardly complete without an AMG version, so that would also be a possibility. According to Autocar, the performance brand's 2.0-liter four-cylinder could see output pushed to 400 horsepower compared to the current 355-hp unit. Earlier rumors also indicated a more powerful version of the boosted mill might be on the way. With Autocar backing all this up only with unnamed sources, the rumors should probably be taken with a grain of salt at the moment. However, a small coupe from the brand doesn't seem entirely impossible. After all, after two-door versions of the C-,E-, and S-Class, why not a smaller one, too?

BMW expects China to pass US as its top market in 2013

When you combine two billion citizens, 100 cities with more than a million inhabitants and an economy that's as unrestrained as Jim Cramer on an Adderall binge, China's explosive auto industry growth shouldn't be a huge surprise. Audi already lists the communist country as its largest market, while Mercedes-Benz is expecting it to be there in the next few years. Now, according to a report from Automotive News, BMW is expecting the People's Republic to overtake the United States in sales by the end of 2013.
We already discovered the extent that BMW is going to in establishing a dedicated Chinese stronghold, when we explored BMW's Shanghai-based DesignWorks studio ahead of April's Shanghai Motor Show. And while we argued that DesignWorks Shanghai hasn't really borne fruit, it isn't due to a lack of sales.
BMW China has seen a 16-percent jump in year-over-year sales, lead by a 28-percent gain in 5 Series sales. Part of BMW's growth strategy comes from an ever-expanding dealership network. Remember those 100 cities we mentioned with over one million people? According to Karsten Engel, CEO of BMW's Chinese operations, those 100-million-plus city dwellers don't have access to a premium dealership.

Mercedes picks Gensler to design new Atlanta HQ

Mercedes is planning to move of its US headquarters from Montvale, NJ, to Atlanta, GA – and with over a thousand employees to house, the project will surely be massive. In order to pull it off, the automaker is going to need the right architects. And Mercedes seems convinced that Gensler is the way to go. Never heard of Gensler? The San Francisco-based architectural giant (incorporated as M. Arthur Gensler Jr. & Associates, Inc.) has done the headquarters for Facebook, Coca-Cola and General Electric. It designed the Shanghai Tower, the tallest building in China, and crafted the master plan for the Olympic Games set to take place in Rio de Janeiro next year. It's done hotels, sports arenas, military facilities, airport terminals... the works. It also redesigned Cadillac's showrooms and Hyundai's new US headquarters, and among the many offices it operates in 46 cities and 16 countries around the world, it has a branch in Atlanta. So of the dozen firms Mercedes considered for the task, Gensler got the nod. The 250,000-square-foot facility is earmarked for completion in 2018, occupying a 12-acre plot at the corner of Abernathy and Barfield roads in Sandy Springs, Georgia. In the meantime, MBUSA is preparing to move temporarily from its current offices (pictured here) in Jersey down to another facility in the Atlanta area, also being set up by Gensler, in nearby Dunwoody – just a couple of miles down the road from where the permanent site will be. Mercedes-Benz USA Selects Gensler As Architect For New Atlanta Headquarters Facility Award-winning global firm to design 250,000-sq-ft office building in Sandy Springs, GA April 30, 2015 - MONTVALE, N.J. Mercedes-Benz USA (MBUSA) today announced it has selected Gensler as the architecture firm for its new headquarters facility in metro Atlanta. Gensler will design an approximately 250,000-square-foot office building that will house around 1,000 MBUSA employees upon its completion in 2018. "We talked to many, many firms and saw some amazing designs, but Gensler was the one that stood out for us," said MBUSA President and CEO Stephen Cannon. "They understood our brand and our culture, along with the ambitious goals we have for the next chapter of Mercedes-Benz in this market, and they were able bring that to life in their designs." MBUSA selected Gensler from a dozen global design firms for its creative building concept, which seamlessly integrates functionality and the beautiful surrounding landscape.