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2017 Frankfurt Motor Show | Observations on the Ferrari Portofino, Honda Urban EV and more

Related: We obsessively covered the Frankfurt Motor Show — here's our complete coverage The 2017 Frankfurt Motor Show kicked off the fall reveal season with an impressive array of powerful cars blended with forward-looking concepts. It's a seminal period for automakers, who find themselves at the intersection of disruption and opportunity. With that in mind, here are four takeaways from Frankfurt. The transformation of the curvy yet overbaked Ferrari California T into the Portofino is complete, and its coming-out party in Frankfurt served notice that Ferrari's entry-level sports car is much more formidable. There was nothing wrong with the California (and later the California T), but the Portofino features a cleaner look with stronger lines and an elegant resemblance to the rest of the Ferrari family. The California name is a good one. Used on a number of memorable cars in the 1950s and '60s, it's steeped in tradition, and certainly Ferrari will dust it off again. But switching to Portofino, the name of a scenic town in Italy, is a nice way to change the conversation and generate fresh interest in this part of the Ferrari portfolio. Man, people are stoked over the Honda Urban EV concept. Why? I assume it's the retro look that harks back to early Civics, and the lack of information about the concept itself. What people don't know, they're imagining. Honda hasn't even confirmed the range, the car is very small, and it likely won't be sold in the United States. With this dearth of facts, enthusiasts are filling in their own blanks. I guess that's OK. Count me among the intrigued. When I saw pictures of this thing early Tuesday morning, I was pretty excited, too. We do know Honda is expanding its electric strategy, and two-thirds of its new vehicles sold around the world will have some form of electrification by 2030. The Urban EV launches in Europe in 2019, and a hybrid CR-V rolls out in Europe next year. Unconfirmed for the U.S. market, it seems like a no-brainer to bring that version of the CR-V here. The electrification and autonomous tech parade of concepts continues. You gotta be there. It's the cost of doing business in the modern automotive landscape. This technology takes years to develop and launch, so the next best thing to remind the world you're trying to be cutting-edge is to show off lots of fancy concepts. Frankfurt had plenty. A couple standouts: The BMW I Vision Dynamics and Audi's Elaine and Aicon.

Mercedes chief invites Audi, BMW to compete in F1

Mercedes-Benz didn't just win the Formula One World Championship in 2014 – it positively dominated it. The team won all but three of the grands prix this season, scoring a one-two finish at more than half of them and landing at least one car on the podium at every race without exception. It goes without saying, then, that the German automaker thrives on competition, but now it's welcoming even more. Speaking with Germany's Sport Bild at its homecoming celebration in Stuttgart, Daimler chief Dieter Zetsche welcomed Mercedes' biggest rivals Audi and BMW to join it on the F1 grid. Noting that the three German brands share some 80 percent of the market for luxury automobiles, Zetsche said that F1 would make a natural arena of competition for Mercedes, Audi and BMW to fight for top bragging rights. The three currently compete against each other in front of home audiences in the DTM touring car series – effectively Germany's equivalent to NASCAR – but of the ten races held this year, the majority were in Germany itself, and all of them took place in Europe. BMW last competed in F1 when it bought the Sauber team in 2006, but withdrew from the series in 2009. Despite its progenitor Auto Union having fielded the famous Silver Arrows in pre-war grand prix racing, Audi has never been a player in modern F1 racing, though recent rumors have linked it to a potential foray – spurred by the arrival of sister-company Porsche on its home turf at Le Mans, the departure of several of its key endurance drivers and the hiring of former Scuderia Ferrari chief Stefano Domenicali. Porsche had similarly considered an F1 program before getting the go-ahead to compete with Audi at Le Mans. As for the prospect of Mercedes competing in other international racing series, Zetsche added that year-long preparations for 24 hours of racing at Le Mans didn't present a good cost-benefit ratio in his estimation, but that Formula E (where Audi currently supports a quasi-works entry) would be worth a closer look.

Major Alexa deal will bring Amazon services into more cars

Amazon and its personal assistance service Alexa are partnering with HERE Technologies to create a new connected mobility service powerhouse. Alexa will integrate with HERE's navigation and location services to offer what the two companies are calling a "true voice-first-navigation experience." Alexa will come pre-integrated with HERE navigation on-demand, which the automakers can then enable, which should help cut down on development time. One of the biggest features from this partnership is how directions could be offered and delivered using HERE's Open Location Platform (OLP). Currently, the OLP uses data from several car manufacturers to provide insights into real-time location and traffic. But on Alexa, this could be used to provide directional context. For example, Alexa could say, "Turn right after [such-and-such a building]" rather than just, "Turn right." Amazon has been testing the automotive waters throughout the past decade. Its home-based Alexa-enabled devices are already offered with connections to several manufacturers. To various degrees of integration, it can already pair with Ford, Genesis, Toyota, Lexus, Hyundai and BMW vehicles. At the end of 2018, Amazon took things a step further when it introduced the Echo Auto, a Bluetooth-connected Alexa assistant device that can be physically kept in a car. Currently only available by invitation (its production and distribution have been delayed), the $25 device is essentially a voice service that works together with smartphones and connects to a car's speakers. Users can command it to do a variety of things, including playing music, setting navigation, opening the garage door, finding local stores, making calls, setting reminders, and thousands of other "skills." According to The Verge, nearly 1 million people have already ordered the device. Some (well, probably few) may know HERE Technologies from its maps on Windows Phones. We all know how that turned out, though. Today, HERE has expanded into a multi-function suite that is available in multiple mediums, including many automotive applications. HERE Automotive's connected vehicle services include real-time traffic, parking, weather, fuel prices, hazard warnings, traffic sign integration, and even EV charging stations. These all incorporate and extend the use of HERE's location and tracking programming. HERE is already partnered with BMW, Audi, Daimler, Intel, Mobileye, NVIDIA, and has investments from Bosch, Continental and Pioneer.