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Lexus NX, BMW i3 to get Super Bowl commercials

At this point last year, we'd been getting news on automotive-focused Super Bowl commercials for more than two months. The teasers hadn't come out yet, but manufacturers lined up for the super-expensive spots were making their intentions known. This year? Almost nada, until this week. BMW has said it will air a 60-second spot promoting the i3 during the first quarter of the game, the Munich firm returning to The Big Game after a four-year absence. BMW says, "Big ideas like the BMW i3 take a little getting used to, and the creative idea surrounding our spot will play on this analogy." We say that pitching a tiny range-extended hatchback during the beer-iest American sports orgy of the year should make for some neat commentary afterward. Lexus is putting its new NX crossover in the second Super Bowl commercial it's ever aired, eschewing the glitter of celebrities and glamor for a straight-shooting spot and the tagline, "Be seen, be heard, make some noise." Joining those two are Kia, Mercedes-Benz, Nissan and Toyota. The six confirmed carmakers are down from eleven last year, when car spots made up a quarter of the total ad time. The price to do business for 30 seconds this year: reportedly around $4.5 million, up a stacks from last year's $4 million. You can watch the Lexus commercial in the video above, and beneath that, the BMW press release below has a bit more information on its effort. BMW to Advertise All-Electric BMW i3 during Super Bowl XLIX. The all-electric BMW i3 is featured in a 60-second spot during Super Bowl XLIX on Sunday, February 1, 2015. Woodcliff Lake, NJ – January 15, 2015... Today, BMW announced plans to feature the all-electric BMW i3 in a 60-second spot during Super Bowl XLIX on Sunday, February 1, 2015. After a 4-year hiatus, BMW will be returning to the big game with a commercial during the first quarter. "As one in three Americans will tune in to watch the Super Bowl, we are thrilled to use this platform to educate viewers on the importance of electric mobility," said Trudy Hardy, Vice President of Marketing, BMW of North America. "Big ideas like the BMW i3 take a little getting used to, and the creative idea surrounding our spot will play on this analogy." BMW i is BMW's forward-looking and sustainable brand dedicated to solving many of the mobility challenges faced by the world's most densely populated cities. The BMW i3 is the first of the BMW i vehicles constructed from the ground up primarily of carbon fiber.

On Location in Switzerland and France in the 2016 Mercedes GLC

Our first test drive of the 2016 Mercedes-Benz GLC was a flat-out European adventure. We spent two days driving through Switzerland and France, with a brief stop in Germany. The twisty roads took us through vineyards, farmland, and villages that are centuries old. The historic setting stood in contrast with the sleek, contemporary GLC. It's Mercedes' newest small crossover and replaces the GLK in the company's portfolio. While we soaked in the culture, we also got a taste of the GLC's abilities. This is not a simple refresh of the GLK. The GLC has delicate curves, a turbocharged four-cylinder engine, and a new wave of Mercedes technology. The changes are sweeping, and the GLC looks and drives much differently than the edgy, V6-powered GLK. Admittedly, we liked the GLK's rough-hewn feel, though we warmed to the GLC's more subtle charm. This evolution may have occurred as we crossed the Alsatian region of France. Or maybe in Amsterdam, where we contemplated the GLC's merits and our travel plans for getting back across the Atlantic. Regardless, over the course of our trip we reached a conclusion: the GLC is more in-step with what today's consumers want in their crossovers. It took a long drive over some of Europe's oldest roads for us to arrive at Mercedes' new way of thinking. Related Video:

Mercedes-Benz SL snapped getting major facelift

With the new Mercedes-AMG GT leading the charge, it'd be all too easy to forget about the SL. But Benz hasn't, as you can see from these latest spy shots. Spotted undergoing testing in Germany, this heavily disguised prototype foreshadows the arrival of a heavily revised two-seater convertible. It's hard to tell much from the other side of the body cladding and camouflage, but it appears to be hiding a new front end – complete with slimmer headlights, reprofiled front bumper and more upright grille – as well as a new hood, rear bumper, exhaust tips and tail lamps. Unlike the last time we saw the new SL out testing, we can now see inside as well. Although the steering wheel and center console remain hidden from view, we can anticipate a bigger touchscreen display and other updates. And apparently an onboard winter hat, as well. Now in its sixth generation, the Sport Leicht may not be as sporty or as light as the original, but while others have come and gone, the SL remains a mainstay of the Mercedes-Benz lineup. The current model was introduced in 2012, and this update should keep it fresh on the boulevards of Beverly Hills, the French Riviera and Abu Dhabi for several more years to come. Related Video: