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Mercedes wants to be the luxury car for women

Mercedes-Benz wants to bring more women into the the fold, and it's launching a very different type of online vehicle configurator in Germany by the end of the year in hopes of growing appeal among female buyers. The new website is just one part of the company's new advertising campaign called "She's Mercedes" that launches at the Frankfurt Motor Show. It's set to appear in other markets around the world in 2016. Although according to company spokesperson Tobias Mueller to Autoblog, "MBUSA has no immediate plans to extend this strategy in the US." Mercedes believes the huge number of options on its models can be overwhelming, and the company's new "lifestyle configurator" is supposed to offer an alternative. With this solution customers select their preferences to questions about travel, music, activities, and more. The automaker then uses an algorithm to offer several pre-equipped vehicles that meet those criteria best. Although, obviously the traditional configurator is still available for women wanting the more direct approach. "In future we want to win them over for our brand to an even greater extent than before – with tailor-made measures, developed especially for women," said Dr. Jens Thiemer, Mercedes' head of marketing. In addition to the lifestyle configurator, Mercedes is hoping to grow its female buyers in other ways. It's launching a She's Mercedes magazine and website in Germany in September to further get the message out about the campaign. Beyond just a tweaked marketing message, the company wants to hire more women for the sales staff at dealers, too. "Best Customer Experience" – She's Mercedes and lifestyle configurator: Mercedes-Benz – individual and up close and personal to female and male customers alike Stuttgart, Sep 12, 2015 Stuttgart. In keeping with the sales and marketing strategy "Best Customer Experience", Mercedes-Benz is bringing the needs and wishes of women even more sharply into focus. The inspiration platform "She's Mercedes", which is starting in parallel with the International Motor Show in Frankfurt (IAA), is at the heart of the new, holistic initiative. With innovative event and information offers, Mercedes-Benz wants to enter a more intensive dialogue with women and significantly increase the brand's attractiveness for this target group.

Maybach and Aston Martin alliance talks fall apart

If you have, like us, been salivating at the notion of a new generation of Maybach and Lagonda ultra-luxury crafts built by Aston Martin, we've got some bad news: According to reports emanating from Germany, talks between AML and Daimler have broken down.
The proposal under negotiation would have seen Daimler outsourcing production of the next family of Maybach models to Aston Martin, which in return would benefit from Mercedes-Benz platforms and engines - not only for its svelte GTs, but also for its own future Lagonda line of limousines and luxury SUVs. That, and a boatload of money - or at least that's what AML was reportedly seeking, an issue that served as the stumbling block over which the deal reportedly collapsed.
That's not to say the two parties couldn't still reach some sort of a compromise, but short of that, Daimler may opt to either shut down Maybach altogether, find another partner, or take another stab at building new models internally.

Mercedes-AMG expands V12 engine production to Mannheim

Mercedes-AMG may be downsizing some of its engines, but it hasn't given up on making V12s. In fact it has so much demand for them, and so little room to expand, that it is opening a new workshop at another location just to handle V12s. We take that as a good sign. That new location is the Daimler factory in Mannheim, in southwestern Germany, which is already dedicated to engine production and is located just an hour and a half from the Mercedes headquarters in Stuttgart and the main AMG workshop in neighboring Affalterbach. But although the assembly of its 12-cylinder engines is being moved, it will still be carried out under the "one man, one engine" philosophy that sees each motor built from start to finish by one highly skilled and specially trained AMG technician. The move will give AMG the capacity to build more of its V12 engines. But it will also make use of excess capacity at the Mannheim plant, and allow the Affalterbach site to use the space and technicians freed up by the V12 move to focus instead on V8s. Those concerned about AMG's ability to maintain its levels of quality and performance at a remote location might note that production of its turbocharged four-cylinder engines for the A45, CLA45, and GLA45 models is already carried out by MDC Power GmbH, a Daimler subsidiary in Kolleda, using the same philosophy. AMG's current 6.0-liter twin-turbo V12 engine produces a massive 621 horsepower and an even more impressive 738 pound-feet of torque. It's used in the SL65 roadster, G65 sport-ute, and S65 coupe and sedan... and maybe soon in the S65 cabrio as well. Come to think of it, a twelve-cylinder version of the new GLS seems like a good idea, too. And though Aston Martin is contracted to use AMG's eight-cylinder engines, the added capacity could get the creative juices from Gaydon flowing as well. Related Video: MERCEDES-AMG TO BUILD 12-CYLINDER ENGINES IN MANNHEIM Affalterbach. Due to strong demand for its high-performance automobiles, Mercedes-AMG is to start the assembly of its 12-cylinder engines in a new location at Daimler's site in Mannheim. The traditional AMG "one man, one engine" philosophy continues to hold true: each powerful AMG engine will be built completely by hand by just one engine fitter. The employees who currently assemble 12-cylinder engines at the AMG headquarters in Affalterbach will be shifted to the eight-cylinder engine lines.