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Weekly Recap: Jaguar takes a leap with price cut, new strategy

Jaguar was one of the famous automotive props and plotlines in the now-iconic drama Mad Men. There's a scene where the show's protagonist, Don Draper, deftly undercuts an influential Jaguar dealer by indicating that get-me-in-the-door local radio spots would be an effective way to sell cars like the slinky E-Type. The British executives think this is folly – Draper knows they will – and his advertising strategy wins out over the dealer's approach to move the metal. Jaguar's not doing that, but half a century later in the real world the company is launching plans to make its cars more attainable to new and younger customers like Millenials. These aren't coupons, but this is a leap for Jaguar, which has long banked on sexy styling and its rich motorsports history to overshadow its past mechanical flaws. Put simply, Jaguar is addressing the reasons why people, especially the younger set, don't buy its cars. The 2017 XE will start at $35,895 when it launches next spring – which makes it an attractive buy for a successful, relatively young person. When it's time to move up, the redesigned XF will be more attainable, coming in at $52,895, which is $5,275 less than the 2015 model. The flagship XJ sedan and the enthusiast-oriented F-Type sports car will also get thousands of dollars worth of added standard features, and Jag is actively pitching them as a better value than their competitors. "The Jaguar brand is on the eve of a major transformation that will see it dramatically increase its presence in the United States luxury marketplace with an expanded lineup, pricing focused on the core of the luxury market, and an all-new ownership package with best-in-class coverage," Joe Eberhardt, CEO of Jaguar Land Rover North America, said in a statement. The brand's quality and reliability dings have also lurked in the back of buyers' minds for decades, though that's an outdated notion. Jaguar placed third in J.D. Power's Initial Quality Study in June and was the top-ranked luxury brand in J.D. Power's Customer Service Index in March. Not content, the company is rolling out an enhanced program called Jaguar EliteCare that launches on 2016 models. It offers a five-year, 60,000-mile limited warranty, the longest among its competitors, with free scheduled maintenance during that period. The plan also covers roadside assistance and connectivity features.

2016 Mercedes-Benz GLC one-ups old GLK in every way

Meet the Mercedes-Benz GLC-Class, the latest in the automaker's increasingly impressive run of new or significantly updated (and occasionally renamed) vehicles that's included the immensely good C- and S-Class, and the upcoming GLE-Class – formerly known as the M-Class crossover. Unlike the GLE, which you'll be reading our First Drive on shortly, the GLC is much more than a mid-cycle refresh, representing the second-generation of Mercedes' compact crossover. While it represents a more significant update to the former GLK than the GLE does to the ML, the new GLC shares its looks with the larger vehicle. It's a handsome take on Mercedes' latest design language, featuring a similar rectangular, two-slat grille in the fascia. The greenhouse has hints of C- and S-Class in it, and is the best way of viewing the 4.6-inch stretch to the wheelbase. The taillights, meanwhile, take their inspiration from the S-Class Coupe and AMG GT. The new cabin isn't just prettier, it's more spacious, too. The C-Class and S-Class also serve as inspiration for what is a remarkably attractive cabin. While Audi has long served as the standard for interior design, with the C, S, and now the GLC, Mercedes can stake a claim to Ingolstadt's crown. Like the C-Class, the center stack is a wide, curving design that terminates in the controller for the infotainment system, while a tablet-like display sits up high. Leather, wood, and aluminum cover most every surface we can see in the initial batch of photos, while cool, blue accent lighting adds an extra dose of style. The new cabin isn't just prettier, it's more spacious, too. Thanks to the longer wheelbase, there's an extra 2.2 inches of space for second-row passengers. There's more room for cargo, too. Mercedes claims 20.5 cubic feet – non-SAE, it should be noted – behind the second row, up from 16.5 in the current GLK. While the GLC will be offered with a range of gas and diesel powertrains, US consumers will be offered the GLC300 first. Counterintuitively and like the C300, the entry level CUV uses a 2.0-liter, turbocharged four-cylinder engine with 241 horsepower and 273 pound-feet of torque. While we expect 4Matic to be the popular option, Mercedes will also offer a rear-drive-only model. There's no mention of additional powertrains beyond the launch model, although we'd expect the GLC to follow the C-Class' example and add a GLC400 powered by a 3.0-liter, twin-turbocharged V6.

First Mercedes B-Class Electric Drive rolls off line, coming to US soon

Mercedes-Benz is about to give Americans another choice of battery-powered vehicle. Offering more all-electric range than the Nissan Leaf or BMW i3, and with a smaller price tag than the Tesla Model S, the B-Class Electric Drive is officially set to arrive in the US this summer. Indeed, the first examples have begun rolling off the production line in Rastatt, Germany. Featuring drivetrain parts from Tesla Motors, the luxury compact hits all the performance parameters mentioned during its debut at last year's New York Auto Show. For a refresher, that's a single-charge range of 200 kilometers (124 miles) along with a 0-to-100 kilometer-per-hour (62 mile-per-hour) sprint in a respectable 7.9 seconds. These achievements comes courtesy of a 28-kWh lithium battery located in the floor of the passenger compartment and a 132-kW (177-horsepower) motor powering the front wheels. Torque specs for the unit seemed to have increased somewhat and are now given as 340 Newton meters (250.77 pound-feet). It boasts an 11-kW charger and can add as much as 62 miles of range to a deleted battery in an hour and a half. Sadly, it is not Supercharger compatible. The B-Class Electric Drive, which is built on the same production line as the gasoline-powered version, is going to go on sale in Europe around the end of the year and will also come in a right-hand drive version for other markets in 2015. Although pricing has not yet been announced, Mercedes execs expect it to be quite competitive with the BMW i3. Scroll below for the press release (Google translated from German). Model offensive: Mercedes-Benz launches first major series for electric cars - the start of production at Mercedes-Benz in Rastatt: B-Class Electric Drive begins For the first time large-scale production of Mercedes-Benz models with internal combustion engine and electric drive on the same line Stefan Abraham: "With the B-Class Electric Drive we are expanding our production portfolio at the Rastatt plant is a highly innovative drive variant." In the Mercedes-Benz plant in Rastatt today through the first B-Class Electric Drive off the line. This makes Mercedes-Benz models are produced with internal combustion engine and electric drive on the same line at the site for the first time. The B-Class Electric Drive is based on the Mercedes-Benz front-wheel drive architecture of the new Mercedes-Benz compact car generation and uses the modular component kit.