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Toyota and Mercedes begin the Super Bowl ad teases with dads and hares

Advertising Age says pregame buzz is where Super Bowl advertisers really build momentum for their Big Game commercials, so let the teasing continue. We've seen the 30-second spot for the Lexus NX, Mercedes-Benz and Toyota are next out of the tunnel with campaigns that focus on a fable and fathers, respectively. The Mercedes tease gets former NFL wide receiver Jerry Rice lining up a talking-heads debate with eight-year-old Andrew Hunter about whether Hunter's hare could beat a tortoise in a race, but it's a disaster before it even begins. In what will be a continuing storyline, a social media component lets people side with #TeamTortoise or #TeamHare, with "a Big Race viewing party" going to a lucky winner. Mercedes also promises there'll be a hero at the end, which we imagine will something in the Three-Pointed-Star family as opposed to the Testudinae or Leporidae families. Toyota's all about the biological family, rolling out a series of tweets and Vine videos showing off ex-NFL'ers and their kids to hype the "One Bold Choice Leads to Another" campaign for the Camry. The profiled paterfamiliae will be examples of those "who have contributed to their families' lives in bold ways." A 60-second spot during the pre-game will feature Paralympic athlete Amy Purdy, then those stand-up dads will get their own 60 seconds during the second quarter. The social media tag for this one is #OneBoldChoice. You can watch Mercedes' opening salvo above, and check out a Toyota tweet with ex-quarterback Kurt Warner below. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. News Source: Automotive News - sub. req., Mercedes-Benz, Toyota via YouTube (M-B), Twitter (Toyota) Celebrities Marketing/Advertising Mercedes-Benz Toyota Super Bowl Commercials Videos

Recharge Wrap-up: new Gigafactory drone video, Mercedes valet

A new, Tesla-approved drone video shows the progress of the Gigafactory. Recently, a video surfaced showing what Elon Musk said was just the "pilot plant," which is only a quarter of the size of the final planned Gigafactory. This new video not only shows the structure, but also the site surrounding it. We see more steel beams waiting to be erected, suggesting that the footprint of the finished building will be even more massive than that of the current standing structure. And if what Musk says is accurate, we've got a lot more to look forward to. Have a look in the video above, and read more at Teslarati. Tesla is paying hackers to find bugs in its website and products. In a posting on Bugcrowd, the electric automaker calls on "security researchers" to find vulnerabilities in the site itself, any domains owned by Tesla, any Tesla apps as well as Tesla hardware owned by the hacker like a Model S or the Powerwall. In exchange for the hackers' service, Tesla is offering rewards ranging from $25 to $1,000 for reported vulnerabilities. Tesla also promises not to sic the law enforcement on hackers who step forward to help, as long as they follow the rules. Read more at Teslarati. Daimler and Bosch are working on automated parking for Mercedes-Benz. In a properly equipped parking garage, the car would find an empty space and park by itself, and return to the driver when called upon. The groups are starting a pilot project for the autonomous valet feature with carsharing service Car2go, where it works the other way around. Customers will be able to call a car to a pick-up zone using a mobile app. When finished, the customer leaves the car in the drop-off zone, and the car takes care of the rest on its own. "Fully automated parking will be ready for mass-production before fully automated driving," says Bosch's Dr. Dirk Hoheisel. "Low driving speeds and the information from the car park infrastructure enable a fast implementation." Read more in the press release from Daimler. Volta has raised $7.5 million in funding to expand its free EV charging network. To offer free charging, Volta's chargers essentially perform double duty as billboards for what Volta calls "companies with a vested interest in the community." "Early Internet pioneers like Google became industry titans by first offering free consumer services online paid for by companies that advertised on their platforms," says Volta CEO Scott Mercer.

13-year-old boy swipes dad's Mercedes, drives across Europe

After an argument with his adoptive parents that resulted in them taking away his mobile phone, an angry 13-year-old boy ran away from his home in Italy and headed straight to Poland to meet his biological sister. But instead of taking the train or hitching a ride, like most on the run, the young man (an accomplished go-kart racer and car enthusiast) grabbed the keys to his father's Mercedes-Benz and jumped behind the wheel for an impromptu road trip.
With less than 200 euros (about $270) in his wallet and a passport in his pocket, the youngster managed to put more than 500 miles between himself and his distraught parents, crossing two international borders in the process, before German police nabbed him just shy of the Polish border. According to reports, the vehicle was tracked - it wasn't his driving that alerted authorities to his location.
Reunited with his mother and father, who traveled to Germany to retrieve both their son and the vehicle, the young man apologized and acknowledged his error. As a result of his actions, social workers will increase checks on the family and we can be sure his parents are now hiding the keys.