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Mercedes-AMG chairman shoots down notion of LaFerrari-fighter

Mercedes-AMG chairman Tobias Moers took a sip of water and pondered the question. It was a loaded one: Would his company consider building a hyper car to rival extreme machines like the Porsche 918 and Ferrari LaFerrari? The short answer: not right now. "Unfortunately, if we find we should do something like that, there's no capacity – there's no engineering capacity to do that – in the near future. So there's no chance for us [to do that]," he told Autoblog in an interview at the Los Angeles Auto Show. AMG has capitalized on the rebounding global economy and strong demand for performance cars in the United States, China, and Europe, its most critical markets. It employs about 1,400 people, an astronomical leap from the 120 people who worked at AMG when Moers started in 1994. AMG also announced plans this week to increase V12 engine production due to high demand. Production will move from the AMG base in Affalterbach to another Daimler site in Mannheim, Germany. The switch will free up capacity for AMG to build more V8 engines in Affalterbach. Despite all of this growth, Moers said the company has priorities more pressing than a hypercar, like adding more extreme variants of its existing models. It also revealed the SL63 and SL65 AMG models this week in Los Angeles. "We're going to increase the family of the GT (shown above)," he said. "We're really busy with the next-generation E-Class, which will be the biggest step we've ever made from one generation E-Class to the next one regarding driving dynamics." Moers also says a supercar doesn't make financial sense for AMG, though halo cars are traditionally done for brand building, rather than the bottom line. "We're not coming to that point. I think a hypercar is always bad on a business case," he said. An AMG supercar is one of the industry's favorite rumors, and Moers admitted his customers are interested in the proposition. "In the recent past, I always thought like AMG ... is not in that level to be accepted in a hypercar, super, super, super sports car segment," he said. Talking with customers in all of our main markets, give[s] me a different view to that." Related Video:

Mercedes Digital Light puts a light show on the road

Soon full-featured heads up displays, augmented reality, and intelligent lighting will all work together to provide drivers with the safest and most complete picture of the road ahead. Until then, it's one advance at a time, the latest being Digital Light for Mercedes-Maybach customers. Stuttgart engineers designed a small LED with more than a million micro-reflectors for each headlight. Hardware and software control the light pattern, and paint at least nine different graphics on the road in light to warn of safety issues ahead. Digital Light evolved from the intelligent headlights demonstrated on the Mercedes Experimental Safety Vehicle in 2009 — the same ESF2009 that previewed rear belt-bag inflating seatbelts. Back then, the main beams were composed of 100 LEDs, and a brain controlled each LED to create a specific and occasionally complex lighting pattern. The new Digital Light works with all the cameras, sensors, and navigation information employed by an S-Class, and has increased resolution 10,000-fold to roughly HD quality, with a commensurate rise in the complexity of available patterns and representations. Mercedes cites numerous benefits, one being a "virtually dazzle-free main beam," another being high beams that can selectively darken so as not to blind oncoming traffic or pedestrians. Some of the projected symbols include guide lines on the road representing the width of the sedan when navigating a narrow construction zone, an arrow pointing to a pedestrian either in or very near the road, a snowflake when the temperature drops below freezing, and a chevron placed on the center line or shoulder to warn a driver when he's leaving his lane or when there's someone in his blind spot. Digital Light will first go into service with selective fleet customers for the Mercedes-Maybach S-Class this year. Considering the state of current U.S. auto regulations, we wouldn't expect to see it here for a number of years. Related Video: Featured Gallery Mercedes-Benz Digital Light View 27 Photos News Source: Mercedes-Benz via New Atlas, Gizmodo Maybach Mercedes-Benz Technology Emerging Technologies Luxury Sedan mercedes-maybach

Mercedes G63 AMG 6x6 is sold out

Sometimes automakers go absolutely bonkers and bequeath a product on the world that makes no logical sense – except to make people grin from ear to ear. The Mercedes-Benz G63 AMG 6X6 is just such a vehicle with six wheels, three axles, five differentials and a 5.5-liter twin-turbocharged V8 making 536 horsepower and 561 pound-feet of torque. The result is a truck that looks more appropriate to handle the dystopian future rather than any paved road on Earth, especially the $1.35 million armored version. Unfortunately, if you have a hankering to own a brand-new example, it's too late because Mercedes is ending production of the behemoth. Since introducing the 6X6 in 2013, Mercedes actually sold more than it originally anticipated by moving more than 100 of them, according to GT Spirit, but the German automaker has ended production to keep the model special. Still, those production numbers aren't too shabby considering the truck's ultra-niche nature and base price of 379,000 euros ($430,000 at current exchange rates). While wealthy clients who desire luxury with their off-roading can no longer order the 6X6, Mercedes isn't entirely abandoning these customers yet. The company is already previewing the G500 4x42 that takes the six-wheeler's pumped up suspension and wheels but reinterprets the look on the more conventional, two-axle body style. Buyers might have to accept a naturally aspirated 5.5-liter V8, though. A debut for the new model is expected for the upcoming Geneva Motor Show in early March. Related Video: