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Lexus NX, BMW i3 to get Super Bowl commercials

At this point last year, we'd been getting news on automotive-focused Super Bowl commercials for more than two months. The teasers hadn't come out yet, but manufacturers lined up for the super-expensive spots were making their intentions known. This year? Almost nada, until this week. BMW has said it will air a 60-second spot promoting the i3 during the first quarter of the game, the Munich firm returning to The Big Game after a four-year absence. BMW says, "Big ideas like the BMW i3 take a little getting used to, and the creative idea surrounding our spot will play on this analogy." We say that pitching a tiny range-extended hatchback during the beer-iest American sports orgy of the year should make for some neat commentary afterward. Lexus is putting its new NX crossover in the second Super Bowl commercial it's ever aired, eschewing the glitter of celebrities and glamor for a straight-shooting spot and the tagline, "Be seen, be heard, make some noise." Joining those two are Kia, Mercedes-Benz, Nissan and Toyota. The six confirmed carmakers are down from eleven last year, when car spots made up a quarter of the total ad time. The price to do business for 30 seconds this year: reportedly around $4.5 million, up a stacks from last year's $4 million. You can watch the Lexus commercial in the video above, and beneath that, the BMW press release below has a bit more information on its effort. BMW to Advertise All-Electric BMW i3 during Super Bowl XLIX. The all-electric BMW i3 is featured in a 60-second spot during Super Bowl XLIX on Sunday, February 1, 2015. Woodcliff Lake, NJ – January 15, 2015... Today, BMW announced plans to feature the all-electric BMW i3 in a 60-second spot during Super Bowl XLIX on Sunday, February 1, 2015. After a 4-year hiatus, BMW will be returning to the big game with a commercial during the first quarter. "As one in three Americans will tune in to watch the Super Bowl, we are thrilled to use this platform to educate viewers on the importance of electric mobility," said Trudy Hardy, Vice President of Marketing, BMW of North America. "Big ideas like the BMW i3 take a little getting used to, and the creative idea surrounding our spot will play on this analogy." BMW i is BMW's forward-looking and sustainable brand dedicated to solving many of the mobility challenges faced by the world's most densely populated cities. The BMW i3 is the first of the BMW i vehicles constructed from the ground up primarily of carbon fiber.

Recharge Wrap-up: Hyundai H350 Fuel Cell van, Formula E in Brooklyn

Formula E's New York City e-Prix will take place in Brooklyn. With lower Manhattan and the Statue of Liberty as its backdrop, the race will play out on a 1.21-mile, 13-turn course on the streets of Red Hook. Formula E revealed the location at a press conference at the site of the circuit, at the Brooklyn Cruise Terminal on the New York Harbor. "New York City is where technology, sustainability and commerce collide," says NYC Mayor Bill de Blasio. "We are thrilled to be the new home of the ePrix." The race is scheduled for July 29, 2017. Watch the video above, and read more from Formula E. Hyundai is debuting its H350 Fuel Cell Concept at the 2016 IAA Commercial Vehicle Show in Hannover, Germany. The hydrogen-powered commercial van offers emissions-free (except for water vapor) driving without the lengthy recharge times of a plug-in vehicle. It has a driving range of 262 miles on a single tank, and refuels in just minutes. It can be configured with a cargo area of up to 456 cubic feet, or with seating for 14 passengers. Hyundai's fuel cell van concept draws from the automaker's experience with the Tucson Fuel Cell production vehicle. Read more from Hyundai. Mercedes-Benz says it will offer an electric delivery van again in 2018. The German automaker left the niche market in 2012 after slow sales of its Vito E-Cell, which it launched in 2010. "The future of urban deliveries will be electric," says Volker Mornhinweg, head of the company's vans division. "We at Mercedes-Benz Vans are convinced of this." While Mercedes has not said whether the EV will be a new model or an electric version of a current offering, it did say it would develop the powertrain in-house, and offer various battery capacities. Read more at Automotive News Europe. Related Gallery Mercedes-Benz Vito E-Cell View 16 Photos News Source: YouTube: FIA Formula E Championship, Formula E, Hyundai, Automotive News Europe Green Motorsports Hyundai Mercedes-Benz Minivan/Van Commercial Vehicles Electric Videos recharge wrapup

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