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Mercedes teases IAA Concept for Frankfurt

Mercedes-Benz is being coy about the IAA Concept you see above. The Germany automaker admits its name is short for Intelligent Aerodynamic Automobile, but isn't letting out much more. In a very short statement, Mercedes describes the IAA as "two cars in one: an aerodynamics world champion and a four-door coupe embodying irresistible design." Does that mean the IAA points the way forward for the next version of the brand's shapely CLS, which it also refers to as a four-door coupe? Probably, but we're not sure where the "Intelligent" part comes in. Will it be an electric machine that presages a competitor to the Tesla Model S? We'll just have to wait and see. One thing is for certain: The Mercedes IAA looks sleek. While the details of its design are shrouded in strategically placed shadows, we can clearly see a double-bubble roofline that flows seamlessly into a graceful hatch that reminds us of the Audi A7, which isn't a bad design to borrow cues from. The overall shape of the Intelligent Aerodynamic Automobile makes it look like bodywork shrink-wrapped atop the chassis as tightly as possible. We're keen to take a look at the IAA ourselves, and that's going to happen rather soon. Mercedes promises a debut at the Frankfurt Motor Show in the early afternoon (Eastern). Stay tuned. The Mercedes-Benz "Concept IAA" (Intelligent Aerodynamic Automobile) is two cars in one: an aerodynamics world champion and a four-door coupe embodying irresistible design. World premiere. September 14, 7.30 pm (CEST). Featured Gallery Mercedes IAA Concept teasers News Source: Mercedes-Benz via Facebook Design/Style Frankfurt Motor Show Mercedes-Benz Coupe Concept Cars Sedan

Toyota and Mercedes begin the Super Bowl ad teases with dads and hares

Advertising Age says pregame buzz is where Super Bowl advertisers really build momentum for their Big Game commercials, so let the teasing continue. We've seen the 30-second spot for the Lexus NX, Mercedes-Benz and Toyota are next out of the tunnel with campaigns that focus on a fable and fathers, respectively. The Mercedes tease gets former NFL wide receiver Jerry Rice lining up a talking-heads debate with eight-year-old Andrew Hunter about whether Hunter's hare could beat a tortoise in a race, but it's a disaster before it even begins. In what will be a continuing storyline, a social media component lets people side with #TeamTortoise or #TeamHare, with "a Big Race viewing party" going to a lucky winner. Mercedes also promises there'll be a hero at the end, which we imagine will something in the Three-Pointed-Star family as opposed to the Testudinae or Leporidae families. Toyota's all about the biological family, rolling out a series of tweets and Vine videos showing off ex-NFL'ers and their kids to hype the "One Bold Choice Leads to Another" campaign for the Camry. The profiled paterfamiliae will be examples of those "who have contributed to their families' lives in bold ways." A 60-second spot during the pre-game will feature Paralympic athlete Amy Purdy, then those stand-up dads will get their own 60 seconds during the second quarter. The social media tag for this one is #OneBoldChoice. You can watch Mercedes' opening salvo above, and check out a Toyota tweet with ex-quarterback Kurt Warner below. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. News Source: Automotive News - sub. req., Mercedes-Benz, Toyota via YouTube (M-B), Twitter (Toyota) Celebrities Marketing/Advertising Mercedes-Benz Toyota Super Bowl Commercials Videos

Mercedes-AMG considering turbo fours, hybrid sixes for future performance sedans

Think of the letters AMG and you'll probably end up picturing a performance sedan with a big V8. Such has become, after all, the Mercedes turning division's calling card. But with the introduction of its 2.0-liter turbo four, AMG is working at turning that notion on its head.
The highly potent engine produces 355 horsepower and is presently installed in the A45 AMG hatchback, CLA45 AMG sedan and GLA45 AMG crossover, giving Benz's smallest family a full range of performance models. But that might not be the full extent of the high-strung four-pot's use.
Speaking with AMG boss Tobias Moers, Britain's What Car? magazine reports that Affalterbach is considering slotting the same engine into larger models, particularly performance sedans like the C-Class. As we recently reported, Mercedes is already preparing to up the power from the turbo V6 in the C400 to slot a C450 Sport in below the C63 AMG. The C450 is expected to offer around 367 horsepower where the CLA45 AMG et al pack 355, but the lighter weight of the four-cylinder engine would likely offset the truancy of those extra dozen horses. Of course such a prospect would be much further down the pipeline than the C450 Sport which is expected to arrive much sooner.