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Lexus NX, BMW i3 to get Super Bowl commercials

At this point last year, we'd been getting news on automotive-focused Super Bowl commercials for more than two months. The teasers hadn't come out yet, but manufacturers lined up for the super-expensive spots were making their intentions known. This year? Almost nada, until this week. BMW has said it will air a 60-second spot promoting the i3 during the first quarter of the game, the Munich firm returning to The Big Game after a four-year absence. BMW says, "Big ideas like the BMW i3 take a little getting used to, and the creative idea surrounding our spot will play on this analogy." We say that pitching a tiny range-extended hatchback during the beer-iest American sports orgy of the year should make for some neat commentary afterward. Lexus is putting its new NX crossover in the second Super Bowl commercial it's ever aired, eschewing the glitter of celebrities and glamor for a straight-shooting spot and the tagline, "Be seen, be heard, make some noise." Joining those two are Kia, Mercedes-Benz, Nissan and Toyota. The six confirmed carmakers are down from eleven last year, when car spots made up a quarter of the total ad time. The price to do business for 30 seconds this year: reportedly around $4.5 million, up a stacks from last year's $4 million. You can watch the Lexus commercial in the video above, and beneath that, the BMW press release below has a bit more information on its effort. BMW to Advertise All-Electric BMW i3 during Super Bowl XLIX. The all-electric BMW i3 is featured in a 60-second spot during Super Bowl XLIX on Sunday, February 1, 2015. Woodcliff Lake, NJ – January 15, 2015... Today, BMW announced plans to feature the all-electric BMW i3 in a 60-second spot during Super Bowl XLIX on Sunday, February 1, 2015. After a 4-year hiatus, BMW will be returning to the big game with a commercial during the first quarter. "As one in three Americans will tune in to watch the Super Bowl, we are thrilled to use this platform to educate viewers on the importance of electric mobility," said Trudy Hardy, Vice President of Marketing, BMW of North America. "Big ideas like the BMW i3 take a little getting used to, and the creative idea surrounding our spot will play on this analogy." BMW i is BMW's forward-looking and sustainable brand dedicated to solving many of the mobility challenges faced by the world's most densely populated cities. The BMW i3 is the first of the BMW i vehicles constructed from the ground up primarily of carbon fiber.

Lewis Hamilton scores a record 80th pole in Japan, Vettel ninth

SUZUKA, Japan (Reuters) - Formula One leader Lewis Hamilton seized a record-extending 80th pole position at the Japanese Grand Prix on Saturday, timing his sole flying lap to perfection while Ferrari's Sebastian Vettel managed only ninth. The Mercedes driver, in dominant form all weekend at the Suzuka circuit, pumped in a one minute 27.760 second lap on the super-soft tires while it was still only just spitting with rain. Vettel and Ferrari teammate Kimi Raikkonen, who went out on intermediate tires in the final part of qualifying with the track still dry, lost time coming back in to fit the super-soft tires. The German then made another mistake on his first flying lap and was unable to get another one in as the intermittent drizzle turned into a full-blown shower that drenched the track. Meanwhile, Hamilton – who along with team mate Valtteri Bottas had gone out straight away on the super-soft tires to beat the rain – was lighting up the timing screens. "The team have done an amazing job this weekend, and the call that we made for Q3 was probably the most difficult," said the Briton, joined by Bottas on the front row after the Finn completed a second successive Mercedes front row lockout. "It's so difficult when the pressure is on to make the right call but that's the big difference between us this year and that's why we're the best and the team deserve it," added Hamilton. Vettel trails his fellow four-times champion by 50 points in the standings with just four races left after Japan. His hopes are fading fast and he needs a huge stroke of luck now to reignite his challenge. "Obviously it's not the position we deserve to be in," said the 31-year-old. "I think we have better speed than ninth but we'll start there and see how it goes. "Anything can happen tomorrow. Tomorrow is a new day." RICCIARDO FUMES Vettel's misfortune allowed 21-year-old Dutch driver Max Verstappen to qualify third for Red Bull. "We have a bigger chance now to be on the podium," said Verstappen, doubting that he would need to worry too much about the others' title battle: "Is it still a battle? I'm not sure," he said. While the Dutchman celebrated, teammate Daniel Ricciardo was left hoarse with anger after a power unit problem sidelined him during the second phase of qualifying before he had set a time. The Australian, as a consequence, is set to start 15th. "I just can't catch a break," said Ricciardo, who is leaving Red Bull for Renault at the end of the year.

Recharge Wrap-up: Mercedes stationary batteries, 2015 E-Mazing Race

Mercedes-Benz is following Tesla's Powerwall in selling stationary batteries for home, business, and industrial solar energy storage. The lithium-ion batteries will come in 2.5- and 5.9-kWh capacities, and can be linked together. Daimler's vehicle battery technology, "has proven to work for millions of driven kilometers in the toughest environments of heat and cold, which makes it the best candidate also for stationary use," says Harald Kroeger of Mercedes-Benz. Pricing is unavailable as of yet, but Mercedes promises "competitive" pricing when the batteries go on sale at the Intersolar trade fair (June 10 through 12) in Munich, Germany. Read more at Automotive News, or in the press release below. The third running of the E-Mazing Race competition for electric vehicles is underway in Canada. The race challenges drivers to earn the most points by charging at Sun Country Highway charging stations in a month. Contestants needn't have been at the official starting point nor cross the finish line; they just needed to sign up and download the race app to participate. More remote charging stations offer more points when charging, and participants can also win prizes for photos and using social media. The 2015 E-Mazing Race, which began May 27 and ends June 24, is meant to raise awareness of electric vehicles. Sun Country is working on expanding its EV charging infrastructure in the US, so don't be surprised to see the race encompassing most of North America in the future. Read more at Green Car Reports. Linde has opened a new hydrogen fueling station in Innsbruck, Austria. The station, located in the popular destination city that has twice hosted the Winter Olympics, will allow hydrogen-powered vehicles to cross the Alps and travel between Italy and Germany. The station is capable of 700-bar refueling and can fuel six cars per hour. It was built as part of the HyFive project to create hydrogen fueling infrastructure across Europe to facilitate the rollout of fuel cell vehicles. It is the second public hydrogen station in Austria. Read more at Green Car Congress, or in the press release below from Linde.