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Mercedes-Benz G500 4x4 squares up for production

After showcasing the G500 4x42 in concept form at the Geneva Motor Show this past March, Mercedes has confirmed that it's putting the monster truck into production. The Mercedes G500 4x42 is a more extreme take on the legendary Gelandewagen. It ditches the extra set of wheels from the earlier G63 AMG 6x6, but keeps its wider track and jacked-up suspension, complete with portal axles, 22-inch wheels, 325/55-section tires, and a good foot and a half of ground clearance. It also loses the AMG-spec engine in favor of a 4.0-liter twin-turbo V8 with 422 horsepower, based on the unit in the C63 and AMG GT. The smaller engine (and smaller axle-count) makes its list price a little easier to swallow than the half-million Benz commanded for the 6x6, but it'll still be a rather large pill. Pricing in Germany is listed at ˆ226,100 – equivalent to over $250k at current exchange rates. That makes it the second most expensive version of the G-Class currently available, behind the G65 that retails for ˆ271,915 (~$309k) in Germany and $217,900 in the US. MBUSA tells Autoblog that there are currently no plans for bringing the G500 4x42 to North America. But if it were to ford the Atlantic, it would likely carry a price tag in the neighborhood of $200k for the privilege of riding higher than just about any other commercially available passenger vehicle on the road. Alle Neuheiten der legendaren G-Klasse ab sofort bestellbar: Der Mercedes-Benz G 500 4x42 geht in Serie Stuttgart, Jun 19, 2015 Stuttgart - Outstanding response to the "Extreme-G": the G 500 4x42 show car proved hugely popular with many customers and is set to enter series production. In the superlative-studded history of the G-Class, the G 500 4x42 is the new highlight in the model range. The technical package consists of the all-wheel drive powertrain including portal axles and the new 4-litre V8 engine with twin turbocharging and an output of 310 kW (422 hp). All the other G-Class models have further improved interiors and powertrains, and meet the highest emissions standard Euro 6. The G 350 d, G 500, AMG G 63, AMG G 65 and G 500 4x42 can be ordered with immediate effect. A new addition to the extreme G-Class model family: the AMG G 63 6x6 is gaining a sibling in the form of the G 500 4x42.

Lexus NX, BMW i3 to get Super Bowl commercials

At this point last year, we'd been getting news on automotive-focused Super Bowl commercials for more than two months. The teasers hadn't come out yet, but manufacturers lined up for the super-expensive spots were making their intentions known. This year? Almost nada, until this week. BMW has said it will air a 60-second spot promoting the i3 during the first quarter of the game, the Munich firm returning to The Big Game after a four-year absence. BMW says, "Big ideas like the BMW i3 take a little getting used to, and the creative idea surrounding our spot will play on this analogy." We say that pitching a tiny range-extended hatchback during the beer-iest American sports orgy of the year should make for some neat commentary afterward. Lexus is putting its new NX crossover in the second Super Bowl commercial it's ever aired, eschewing the glitter of celebrities and glamor for a straight-shooting spot and the tagline, "Be seen, be heard, make some noise." Joining those two are Kia, Mercedes-Benz, Nissan and Toyota. The six confirmed carmakers are down from eleven last year, when car spots made up a quarter of the total ad time. The price to do business for 30 seconds this year: reportedly around $4.5 million, up a stacks from last year's $4 million. You can watch the Lexus commercial in the video above, and beneath that, the BMW press release below has a bit more information on its effort. BMW to Advertise All-Electric BMW i3 during Super Bowl XLIX. The all-electric BMW i3 is featured in a 60-second spot during Super Bowl XLIX on Sunday, February 1, 2015. Woodcliff Lake, NJ – January 15, 2015... Today, BMW announced plans to feature the all-electric BMW i3 in a 60-second spot during Super Bowl XLIX on Sunday, February 1, 2015. After a 4-year hiatus, BMW will be returning to the big game with a commercial during the first quarter. "As one in three Americans will tune in to watch the Super Bowl, we are thrilled to use this platform to educate viewers on the importance of electric mobility," said Trudy Hardy, Vice President of Marketing, BMW of North America. "Big ideas like the BMW i3 take a little getting used to, and the creative idea surrounding our spot will play on this analogy." BMW i is BMW's forward-looking and sustainable brand dedicated to solving many of the mobility challenges faced by the world's most densely populated cities. The BMW i3 is the first of the BMW i vehicles constructed from the ground up primarily of carbon fiber.

Daimler ponders partnerships with Apple, Google

Daimler Chairman Dieter Zetsche is willing to consider joint ventures with tech giants like Apple and Google. Don't expect the automaker's vehicles to become just another platform for their software, though. In an interview with a German magazine, the chairman admits "different types" of partnerships could be possible, according to Reuters. As vehicles become increasingly connected, greater expertise is necessary in creating their software. The changing market is an opportunity for tech companies to enter the auto industry. "Google and Apple want to provide system software for cars and bring this entire ecosystem around Apple and Google into the vehicle," Zetsche said, according to Reuters. "That can be interesting for both sides." Although, he was clear no deals had happened, yet. For automakers, the danger of this cooperation is for a vehicle to be just a physical device that runs the software. "We don't want to become contractors who have no direct content with customers any more and supply hardware to third parties," he said in the interview. Zetsche has been working out how to create this balance for a while. Earlier this year, he said that some partnerships with Silicon Valley firms could be helpful. However, data privacy remains a major concern, especially in the wake of multiple vehicle hacks in recent months. In the chairman's opinion, a Mercedes-Benz shouldn't just protect its occupants physically but also their personal information. Related Video: