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Is Audi getting complacent and suffering from brain drain?

The argument is made in a Reuters article: Audi is falling behind other luxury brands, such as Mercedes-Benz and BMW, due to a lack of research-and-development spending and "brain drain," or the migration of top executives and R&D chiefs to other parts of the Volkswagen Group. Reuters notes that Audi's current R&D chief is the third in 16 months.
Audi, which contributed to 40 percent of VW Group's $11.6 billion in profit the first nine months of the year, is delivering cars at a record pace: 1.31 million were delivered from January to October 2013 versus BMW's 1.35 million. Yet Audi, Reuters reports, doesn't have a halo car akin to BMW's new electrified i3 and i8 or an answer to Mercedes' plug-in-hybrid S-Class, and the R&D spending at Audi is less than BMW and Mercedes by a fair margin. It's noted in the article, however, that Audi benefits from other R&D spending within VW Group.
Reuters mentions that BMW "trumpets its new 'i' series" and the new Mercedes CLA and GLA ranges are winning "rave reviews" as part of its argument that Audi's recent lack of technological innovation could hurt future sales. Those cars do pack tons of new technology, some of which are firsts for mainstream production cars. But last time we checked, the i3 could be causing BMW's stock to slide, the CLA isn't receiving the rave reviews that Reuters would have you believe and the GLA hasn't been reviewed yet.

Mercedes-Maybach SUV concept: Vision Ultimate Luxury interior teased

Mercedes-Maybach posted a teaser video of what it calls "the ultimate in luxury" last week, saying that the featured, yet-to-be-named vehicle would be presented in the Beijing Motor Show. Now there's a teaser sketch giving us a wider look of the concept's interior, as well as a name. The concept also has a name by now: the Vision Mercedes-Maybach Ultimate Luxury. We guess that might have been coming, even if the name isn't exactly concise. But, the accompanying release also informs us that the concept is a combination of a high-end sedan and an SUV, confirming that it is indeed the high-riding vehicle that's been rumored for a while. The interior sketch also shows a very wide center console with stylized grab handles, which suit the SUV dimensions and aesthetic, without being as trucklike as the Maybach G650 Landaulet's interior. As well as the lavish two-tone color scheme and the touch of wood on the door panel, the concept interior shows a wide color instrument display ahead of the driver. The gear selectors are paddle shifters next to the chunky steering wheel rim, and the controls seem to have been grouped on the wheel's spokes, leaving just a few switches on the dashboard. Autocar reports that the concept will be followed by a 2019 production version, slated to debut at the Los Angeles show at the end of this year. It would be based on the Mercedes-Benz GLS, but with a more bespoke design inside out, as hinted by the concept. Basing it on the GLS would mean Mercedes would be manufacturing it at the Tuscaloosa plant in Alabama, making it the first Maybach built in the U.S. Related Video: Image Credit: Mercedes-Maybach Beijing Motor Show Maybach Mercedes-Benz SUV Concept Cars Luxury mercedes-maybach

2020 Land Rover Defender, a pair of super wagons and watch talk | Autoblog Podcast #655

In this week's Autoblog Podcast, Editor-in-Chief Greg Migliore is joined by Road Test Editor Zac Palmer. They kick things off discussing what they've been driving this week. Greg has been spending time in the 2020 Land Rover Defender 110, and Zac has been driving a pair of super wagons in the 2021 Audi RS 6 Avant and 2021 Mercedes-AMG E 63 S Wagon. Greg follows that up with an interview of Blake Buettner, the managing editor at Worn & Wound, in the final segment. Autoblog Podcast #655 Get The Podcast iTunes – Subscribe to the Autoblog Podcast in iTunes RSS – Add the Autoblog Podcast feed to your RSS aggregator MP3 – Download the MP3 directly Rundown What we're driving2021 Land Rover Defender 2021 Audi RS 6 Avant 2021 Mercedes-AMG E 63 S Wagon Watch interview with Worn & Wound managing editor Blake Buettner Feedback Email – Podcast@Autoblog.com Review the show on iTunes