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Toyota and Mercedes begin the Super Bowl ad teases with dads and hares

Advertising Age says pregame buzz is where Super Bowl advertisers really build momentum for their Big Game commercials, so let the teasing continue. We've seen the 30-second spot for the Lexus NX, Mercedes-Benz and Toyota are next out of the tunnel with campaigns that focus on a fable and fathers, respectively. The Mercedes tease gets former NFL wide receiver Jerry Rice lining up a talking-heads debate with eight-year-old Andrew Hunter about whether Hunter's hare could beat a tortoise in a race, but it's a disaster before it even begins. In what will be a continuing storyline, a social media component lets people side with #TeamTortoise or #TeamHare, with "a Big Race viewing party" going to a lucky winner. Mercedes also promises there'll be a hero at the end, which we imagine will something in the Three-Pointed-Star family as opposed to the Testudinae or Leporidae families. Toyota's all about the biological family, rolling out a series of tweets and Vine videos showing off ex-NFL'ers and their kids to hype the "One Bold Choice Leads to Another" campaign for the Camry. The profiled paterfamiliae will be examples of those "who have contributed to their families' lives in bold ways." A 60-second spot during the pre-game will feature Paralympic athlete Amy Purdy, then those stand-up dads will get their own 60 seconds during the second quarter. The social media tag for this one is #OneBoldChoice. You can watch Mercedes' opening salvo above, and check out a Toyota tweet with ex-quarterback Kurt Warner below. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. News Source: Automotive News - sub. req., Mercedes-Benz, Toyota via YouTube (M-B), Twitter (Toyota) Celebrities Marketing/Advertising Mercedes-Benz Toyota Super Bowl Commercials Videos

Race Recap: 2015 Canadian F1 Grand Prix is better behind the front

As of Saturday afternoon in Montreal, Canada, it was all about the number four. Lewis Hamilton put his Mercedes-AMG Petronas on pole position for the fourth time at the Circuit Gilles Villeneuve, and now his tally of pole positions matches his race number: 44. Nico Rosberg lines up beside him, which is the fourth time that particular one-two combo has occurred this season. Ferrari spent three engine development tokens to try and close the gap to Mercedes, Kimi Raikkonen making the most of it with third position on the gird. His teammate Sebastian Vettel got the worst of it, however, when the MGU-K unit failed during Q1, leaving him 160 horsepower down and out at the first hurdle. Valtteri Bottas put a revitalized Williams on the grid at fourth, ahead of a Lotus lockout of the third row with Romain Grosjean leading the way in fifth, Pastor Maldonado just beside. Nico Hulkenberg got the first Sahara Force India into seventh – the team is still waiting on the upgraded B car that should be available for Austria – ahead of Daniil Kvyat in the first Infiniti Red Bull Racing and a "pissed off" Daniel Ricciardo in the second Red Bull. Sergio Perez made it two Force Indias in the top ten, a welcome result from a team performing below expectations of late. When the lights went out, at the very front it was much ado about not that much at all. Hamilton got away clean and stabbed across the track to close the door for Rosberg, giving Raikkonen a chance to take the inside line into Turn 1 in an attempt to clear Rosberg for second place. That didn't happen, leaving the two Mercedes' to run in grid position for the entire race. It wasn't boring – Rosberg stayed close, rubber-banding the time gap to the leader from a little more than one second to just under four seconds, and Montreal is famous for race-rearranging safety cars and on-track incidents. But none of those occurred, so Hamilton crossed the line 2.285 seconds ahead of Rosberg after 70 laps to earn his fourth victory in Canada and the first-ever victory for the Brackley, UK-based Mercedes team. Valtteri Bottas drove his Williams to third position, the first podium place for the team this year and a welcome salve to heal the team's wounds from a poor showing in Monaco. That placing came courtesy of being in the right place at the right time, which was not far behind Raikkonen when the Ferrari driver spun at the hairpin on Lap 28 after his first pit stop.

Smart Cross Connect app changes how ForTwos get used [UPDATE]

UPDATE: The story's been updated with a response from a Smart representative. There are parking spaces, and then there are Fortwo parking spaces. Smart, which is owned by Mercedes-Benz parent Daimler, is looking for a way for its customers to take advantage of the difference. Think of it as a big thing for really small cars. Smart is working on an app for the redesigned Fortwo called Cross Connect that will be available as soon as next month, says Automotive News, citing Smart chief Annette Winkler. The idea is to connect owners of the diminutive two-seat vehicles to, for example, let them tell each other when there's a parking space that's too small for just about any other vehicle but big enough for a Smart. If you think that's a small thing, think again. The Fortwo is 8 feet, 10 inches long. That's almost six feet shorter than a Toyota Prius, which itself isn't exactly a stretch limo. In fact, the length of a Smart Fortwo is just 10 inches longer than the width of a Ford F-150, in case anyone was having misgivings about parking perpendicular in a parallel spot. Parking has become more relevant, and tougher, as more people move to urban centers. For instance, BMW said earlier this month that it would discontinue its DriveNow car-sharing operations in San Francisco because of the challenge of parking vehicles on that city's streets. Other possible amenities with the Cross Connect app including the enabling of personal car sharing as well as information on car washes that offer discounted rates for Smart Fortwo. Yes, there are some out there, apparently, and we salute them. Michael Minielly, a spokesman for Mercedes-Benz, confirmed to Autoblog that the Cross Connect features would be available in November. You can read Autoblog's driving impressions of the 2016 Fortwo here. Featured Gallery 2016 Smart ForTwo: Second Drive View 23 Photos News Source: Automotive News-sub.req.Image Credit: Drew Phillips Green Mercedes-Benz smart Technology Smartphone fortwo