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How Atlanta landed Mercedes-Benz

The first phone call came last spring. An international real estate company had a high-profile client that wanted to relocate its North American headquarters. The client, whose identity was confidential, narrowed the list of prospective sites to Texas, North Carolina and Georgia. Would Georgia officials be interested in a discussion? Behind the scenes, they worked for months to lure the company, touting lower housing prices and a relaxed pace of life. They arranged interviews with CEOs of other companies in Atlanta who could speak about the area's business climate and they augmented negotiations with key executives from a utility company and Atlanta-Hartsfield Airport. Ultimately, they were also offered a reported $40 to $50 million in tax incentives. Secrecy was vital. The intermediary and officials with the Georgia Department of Economic Development gave the project a code name that changed three times throughout the summer and fall, so that only a few people had access to the most basic information. It was called Operation Eagle. It was only in September that the Georgia officials learned the identity of the client, Mercedes-Benz, and only last week that Operation Eagle bore fruit when the company publicly announced it would relocate its North American headquarters from Montvale, NJ, to the north side of Atlanta. "They put themselves in a spot on the north side where millennials can live in the city, and people can live in the northern suburbs and raise a family," Tom Croteau, deputy commissioner of global commerce for the GDED, tells Autoblog. "And when you combine that with the business aspect of a lower-cost environment, that's what we were able to provide them, along with a long-term commitment to support them however we can." In the move, the company benefits from a location that's closer to a growing base of suppliers that work with German car companies in the Southeast, as well as closer proximity to ports in Brunswick, GA, that are some of the busiest in the country. Mercedes-Benz will bring 800 to 1,000 jobs to the area. In addition to the employment, Georgia benefits from another notch in its automotive belt. Atlanta is already home to Porsche's North American headquarters. Kia Motors has a major manufacturing facility in West Point, GA, and General Motors opened an information technology center in Atlanta two years ago that employs roughly 1,000 workers.

Lewis Hamilton signs another three years with Mercedes

Dominant. That's really the only term we could use to describe the marriage of Lewis Hamilton and the Mercedes F1 team. And now they've signed a new contract. The subject of prolonged speculation, the reigning world champion and his team have announced a new three-year deal that will see Hamilton driving a Silver Arrow at least through the end of 2018. That's good news for Hamilton, who has only ever driven Mercedes-powered cars in Formula One, and for Mercedes, which has secured its star driver for years to come. Although details of the deal (as usual) were not disclosed, the BBC reports that it could be worth as much as $40 million each year. Hamilton's base salary is said to come in at $31 million per season, with extensive bonuses for winning races and championships – something at which Lewis and Benz have proven particularly adept. Racing fans will be well schooled in the trajectory of Hamilton's meteoric rise. He climbed the formula racing ladder with support from Mercedes and McLaren, winning the Formula 3 Euro Series and GP2 championships before hitting the F1 grid for McLaren in 2007 – and quite nearly locking the championship in his first season. He won his first F1 title in 2008, then struggled with the Woking team in subsequent seasons but kept winning races, switching to Mercedes in 2013 after Michael Schumacher re-retired. He won his second championship the following season on the back of 11 grand prix wins last year, and currently leads the standings ahead of his teammate Nico Rosberg. "Mercedes is my home and I couldn't be happier to be staying here another three years," said Hamilton. "The Mercedes car I am driving right now is the best I have ever had in my career."

Mercedes-Benz A45 AMG is Affalterbach's first big leap into the little pond

The recent history of AMG is turning out amped-up versions of Mercedes-Benz offerings that would hardly ever be mistaken for their sedate counterparts. Sure, you'd need to pay attention to pick a G-Class from the G63 AMG, but dual side-pipes are a quick giveaway. The Mercedes-Benz A45 AMG is not only a new era in Affalterbach's attention on smaller cars, it is probably also the most subtle transformation we can think of in the line-up.
Low and chunky enough in standard guise to make a sporting impression, the aesthetic makeover is confined to black trim around the lower rim of the hatch, black wheels with red brake calipers and a single, rectangular exhaust tip on either side of the diffuser. It's easier to make a positive ID inside, where the flat-bottomed steering wheel, red seatbelts and red-rimmed details say, "You know what I am..."
If the car is running, though, it won't take but a second. The 2.0-liter turbo spitting 360 horsepower and 332 pound-feet will grumble through a sport exhaust at idle, and bellow through the same on it's way to a 0-60 time of less than 4.5 seconds. And if you need something that looks a little harder - and you want those quad pipes - then the A45 AMG Edition 1 is the treasure you seek. There's a press release below for all the info you'll need until the hot hatch goes on sale in Germany later this year, and photos for the rest of us while we wait to find out if we'll get a chance to buy it.