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Lexus NX, BMW i3 to get Super Bowl commercials

At this point last year, we'd been getting news on automotive-focused Super Bowl commercials for more than two months. The teasers hadn't come out yet, but manufacturers lined up for the super-expensive spots were making their intentions known. This year? Almost nada, until this week. BMW has said it will air a 60-second spot promoting the i3 during the first quarter of the game, the Munich firm returning to The Big Game after a four-year absence. BMW says, "Big ideas like the BMW i3 take a little getting used to, and the creative idea surrounding our spot will play on this analogy." We say that pitching a tiny range-extended hatchback during the beer-iest American sports orgy of the year should make for some neat commentary afterward. Lexus is putting its new NX crossover in the second Super Bowl commercial it's ever aired, eschewing the glitter of celebrities and glamor for a straight-shooting spot and the tagline, "Be seen, be heard, make some noise." Joining those two are Kia, Mercedes-Benz, Nissan and Toyota. The six confirmed carmakers are down from eleven last year, when car spots made up a quarter of the total ad time. The price to do business for 30 seconds this year: reportedly around $4.5 million, up a stacks from last year's $4 million. You can watch the Lexus commercial in the video above, and beneath that, the BMW press release below has a bit more information on its effort. BMW to Advertise All-Electric BMW i3 during Super Bowl XLIX. The all-electric BMW i3 is featured in a 60-second spot during Super Bowl XLIX on Sunday, February 1, 2015. Woodcliff Lake, NJ – January 15, 2015... Today, BMW announced plans to feature the all-electric BMW i3 in a 60-second spot during Super Bowl XLIX on Sunday, February 1, 2015. After a 4-year hiatus, BMW will be returning to the big game with a commercial during the first quarter. "As one in three Americans will tune in to watch the Super Bowl, we are thrilled to use this platform to educate viewers on the importance of electric mobility," said Trudy Hardy, Vice President of Marketing, BMW of North America. "Big ideas like the BMW i3 take a little getting used to, and the creative idea surrounding our spot will play on this analogy." BMW i is BMW's forward-looking and sustainable brand dedicated to solving many of the mobility challenges faced by the world's most densely populated cities. The BMW i3 is the first of the BMW i vehicles constructed from the ground up primarily of carbon fiber.

Sebastian Vettel says he's struggling with his Ferrari in Silverstone

SILVERSTONE, England — Sebastian Vettel said he had struggled to get the right feel for his Ferrari after qualifying a disappointing sixth at the British Grand Prix on Saturday. The four-times world champion, and last year's race winner at Silverstone, will line up a row behind Monegasque teammate Charles Leclerc, in third, and with both the Red Bulls also ahead of him. It was the third race in a row that Vettel had been out-qualified by the 21-year-old, in Leclerc's first full season with Ferrari. Leclerc was on pole in Austria, with Vettel 10th after being sidelined with a power unit problem, and third behind the Mercedes drivers in France while the German was seventh. "I think I just struggled to extract what was in the car," Vettel told reporters. "I just couldn't get the right feel. Not happy with how it went. "I should be more competitive in the race but lately (I've) been struggling a little bit to just extract that one lap, get a great feel for the car. It's been a bit up and down the whole weekend. "It didn't look great on my side," he added of the session on a cold and overcast afternoon. "I struggled to feel the car today and just couldn't get on top of it. It wasn't the best day," added Vettel. Valtteri Bottas starts on pole for Mercedes with five-times world champion teammate Lewis Hamilton, the overall leader, alongside on the front row. The champions have won eight of nine races so far, with Red Bull's Max Verstappen taking the other. "Mercedes should be the favorites but I think we have a fair battle with the Red Bulls and take it from there," commented Vettel, who has not won a race since Belgium last August. "For sure Mercedes is very strong so they will be difficult to beat." Motorsports Ferrari Mercedes-Benz Racing Vehicles Sebastian Vettel

Mercedes AMG and Cigarette Racing debut 2,220-HP electric motor boat

Take the Mercedes-Benz SLS AMG E-Cell, stretch it and take off the wheels then make it float and you've basically got the just-unveiled Cigarette AMG Electric Drive Concept. Powered by an all-electric powertrain that offers 2,200 horsepower and 2,213 pound-feet of torque (and uses "numerous components" taken from the not-quite-as-yellow SLS AMG Coupé Electric Drive), the sleek concept is being called the "world's most powerful electric drive powerboat." What that means is a top speed of over 100 miles per hour from four 60-kWh lithium-ion batteries and two banks of six liquid-cooled, permanent-magnet synchronous electric motors. And the 240 kWh of total energy should provide plenty of juice out on the water.
Launched (but not literally) at the Miami International Boat Show today, the Cigarette AMG Electric Drive Concept is the result of a partnership between Mercedes-AMG and Cigarette Racing. The boat is 38 feet long (much longer than the 15-foot SLS) and is plastered with AMG branding on the sides and top of the bow above the matte chrome yellow paint (officially called AMG Electricbeam mango). Two 220-kW chargers can refill the batteries, dockside, in about seven hours.
The idea of a powerful electric boat is nothing new (Henrik Fisker talked about a plug-in hybrid watercraft late last year), but this is the first time we've seen Mercedes put its EV technology on the water. Anyone who's afraid of driving an EV in the rain should take note. Check out the complete press release below.