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Mercedes harkens back to tortoise and hare for AMG GT Super Bowl spot

With just six automakers scheduled as advertisers during this year's Super Bowl, they sure aren't trying to keep things a surprise ahead of the kick off. After already teasing its spot days ago, Mercedes-Benz is the latest to fully reveal a minute-long commercial for the game. The whimsical ad modernizes Aesop's age-old fable about the race between the tortoise and the hare with a dose of muscle from the 2016 Mercedes-AMG GT S. The spot, titled Fable, starts exactly as you would expect, with a forest full of animals congregating to watch the boastful hare race the steady tortoise. Although, this race apparently takes place in Germany because the turtle eventually stumbles upon the AMG factory and its latest twin-turbocharged sports coupe. The commercial isn't quite as gripping as Mercedes' 2013 Super Bowl ad for the CLA-Class with Kate Upton and Willem Dafoe as the devil, but the new one might be an opportunity for much of the audience to see the GT for the first time. See for yourself, above.

2017 Mercedes-AMG C63 is about to get official [UPDATE]

UPDATE: As predicted, Mercedes followed up with official information and a full set of images of the C63. Click through to read the lot of it. Let's not kid ourselves; we already know what the 2017 Mercedes-AMG C63 Coupe looks like. The company has been dropping teasers like they're hot, in video and photo form. We caught a spied glance of the whole car very recently, too. And we saw the base C-Class Coupe in all of its official glory just last week. Still, Mercedes knows that the new C63 is likely to be a hot topic with the enthusiast crowd (that's you and me, Bub), so it's dropping as many breadcrumbs as it can between now and the fully fleshed out information. This afternoon that means this first official image of the car: a double-fantasy of German speed in stirring red and striking silver. Big 14-spoke wheels ground each corner of this flowing coupe shape, with air-gulping intakes, a pointillistic metallic grille, and LED-strip headlights dominating the front end. Mercedes has promised us that more information about its performance-focused C-Class is upcoming. We're going to update this very post with that knowledge just as soon as we have it, so stay tuned. Related Video:

Mercedes G500 4x4 rumbles into view

Mercedes keeps raising the bar with the G-Class: just when you think the legendary Gelandewagen couldn't get any more hardcore, it mashes the throttle and does exactly that, plowing through a bank of snow, sand, hell or high water in the process. What you see here is the latest. It's called the G500 4x42. Aside from the various engine specs, the G-Class has been offered in a number of body-styles. Right around the same time that the two-door convertible was discontinued, Benz rolled out the indomitable G63 AMG 6x6 – a half-million-dollar, six-wheeled monster truck powered by Affalterbach's 5.5-liter twin-turbo V8. Evidently enough people liked the idea but didn't see the point in that extra set of wheels, so Mercedes has toned it down – just a little – but kept the high-riding suspension. The result is the truck we've seen testing a couple of times now in a bright shade of Hulk green, and which is now just about ready for its debut. On the scale of extreme G-Wagens, it slots in between the standard model and the 6x6, keeping the jacked-up suspension and giant wheels, but losing the extra axle. The G500 moniker also indicates that it'll at least be available with the 382-horsepower, naturally aspirated, non-AMG version of the 5.5-liter V8 that we'd know as the G550. Just how much of a premium Benz will charge for the beefed-up version, we don't know, as further details are set to be released next week ahead of a likely debut in Geneva. But hopefully it'll be closer to the $115k it gets for the standard version than the $500+k the 6x6 goes for.