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Lexus NX, BMW i3 to get Super Bowl commercials

At this point last year, we'd been getting news on automotive-focused Super Bowl commercials for more than two months. The teasers hadn't come out yet, but manufacturers lined up for the super-expensive spots were making their intentions known. This year? Almost nada, until this week. BMW has said it will air a 60-second spot promoting the i3 during the first quarter of the game, the Munich firm returning to The Big Game after a four-year absence. BMW says, "Big ideas like the BMW i3 take a little getting used to, and the creative idea surrounding our spot will play on this analogy." We say that pitching a tiny range-extended hatchback during the beer-iest American sports orgy of the year should make for some neat commentary afterward. Lexus is putting its new NX crossover in the second Super Bowl commercial it's ever aired, eschewing the glitter of celebrities and glamor for a straight-shooting spot and the tagline, "Be seen, be heard, make some noise." Joining those two are Kia, Mercedes-Benz, Nissan and Toyota. The six confirmed carmakers are down from eleven last year, when car spots made up a quarter of the total ad time. The price to do business for 30 seconds this year: reportedly around $4.5 million, up a stacks from last year's $4 million. You can watch the Lexus commercial in the video above, and beneath that, the BMW press release below has a bit more information on its effort. BMW to Advertise All-Electric BMW i3 during Super Bowl XLIX. The all-electric BMW i3 is featured in a 60-second spot during Super Bowl XLIX on Sunday, February 1, 2015. Woodcliff Lake, NJ – January 15, 2015... Today, BMW announced plans to feature the all-electric BMW i3 in a 60-second spot during Super Bowl XLIX on Sunday, February 1, 2015. After a 4-year hiatus, BMW will be returning to the big game with a commercial during the first quarter. "As one in three Americans will tune in to watch the Super Bowl, we are thrilled to use this platform to educate viewers on the importance of electric mobility," said Trudy Hardy, Vice President of Marketing, BMW of North America. "Big ideas like the BMW i3 take a little getting used to, and the creative idea surrounding our spot will play on this analogy." BMW i is BMW's forward-looking and sustainable brand dedicated to solving many of the mobility challenges faced by the world's most densely populated cities. The BMW i3 is the first of the BMW i vehicles constructed from the ground up primarily of carbon fiber.

2016 Mercedes-Benz GLC250 Quick Spin

The 2016 Mercedes-Benz GLC is an all-new luxury crossover that replaces Benz's compact GLK. We're driving it right now, and will have a full first drive soon. But before this, we were granted some early access on a drive from Lithuania to Latvia – just enough to form some initial impressions. As part of Mercedes' expansion with new models (and old models taking on new names) the GLC will no longer be the entry-level CUV for Mercedes – that title has been assumed by the GLA crossover. The GLC moves up not only in the hierarchical range, but grows 4.6 inches in the wheelbase, and is more roomy overall. Most evident, the GLC gets completely new styling, something that is immediately clear upon first glance. Mercedes says the 2016 GLC represents the future design direction for all its SUVs. Continuing the "Sensual Purity" design language of the new S-Class and C-Class, our Euro-spec GLC prototype is curvier, cleaner, and more modern than the more rugged-looking GLK. Mercedes says the US will have standard front and rear bumpers optimized for off-road use, with a 28-degree approach and departure angles for all variants. Despite boasting four doors, the GLC has a coupe-like silhouette. Our model's LED headlights, chrome-finished dual exhaust pipes, and large wheels (up to 20-inches) add to this sporty aesthetic. The real story however, is on the inside, where the GLC mimics the striking interior of the C-Class. Based on our model's open-pore wood, flowing center console, and brushed metallic and piano-black finishes the GLC boasts the nicest interior in the class. With a few short hours spent evaluating Benz's new ute – and evading endless Baltic speed traps – we were able to get some immediate impressions. There's a lot to like here. Driving Notes The 2.0-liter four-cylinder engine is rated at 241 horsepower and 273 pound-feet of torque. But what the driver actually experiences will depend on the five different driving modes. A simple toggle switch on the center console by the MMI touchpad and scrollwheel moves you through the various modes: Eco, Comfort, Sport, Sport Plus, and Individual. Each mode represents a marked difference in steering feel and throttle response. Eco and Comfort modes are fine for driving around town, but lack any semblance of sportiness. Sport and Sport Plus improve feedback, but the GLC never feels quick in any mode. It does feel nimble, and the drive is more car-like than SUV, which bodes well for the majority of US customers.

Car technology I'm thankful and unthankful for

The past few years have seen a surge of tech features in new vehicles — everything from cloud-based content to semi-autonomous driving. While some of it makes the driving experience better, not all tech is useful or well thought out. Automakers who are adept at drivetrains, ride quality and in-cabin comforts often fail at infotainment interfaces and connectivity. From testing dozens of vehicles each year and in the spirit of gratitude, here are three car tech features I'm thankful — and a trio I could live without. Thanks Connected search: This seems like a no-brainer since everyone already has it on their smartphones, but not all automakers include it in the dashboard and as part of their nav systems. The best ones, such as Toyota Entune, leverage a driver's connected device to search for a range of services and don't charge a subscription or require a separate data plan for the car. I also like how systems like Chrysler Uconnect use Yelp or other apps to find everything from coffee to gas stations and allow searching via voice recognition. Apple CarPlay and Android Auto: It took two of the largest tech companies to get in-dash infotainment right. While they have their disadvantages (you're forced to use Apple Maps with CarPlay, for example), the two smartphone-integration platforms make it easier and safer to use their respective native apps for phoning, messaging, music and more behind the wheel by transferring a familiar UI to the dashboard — with no subscription required. Heated seats and steering wheels: I really appreciate these simple but pleasant features come wintertime. It's easy to get spoiled by bun-warmers on frosty mornings and using a heated steering wheel to warm the cold hands. I recently tested a 2018 Mercedes-Benz E400 Coupe that also had heated armrest that added to a cozy luxury experience. Bonus points for brands like Buick that allow setting seat heaters to turn on when the engine is remotely started. No thanks Automaker infotainment systems: Automakers have probably poured millions into creating their own infotainment systems, with the result largely being frustration on the part of most car owners. And Apple CarPlay and Android Auto coming along to make them obsolete. While some automaker systems, such as Toyota Entune and FCA's Uconnect, are easy and intuitive to use, it seems that high-end systems (I'm looking at you BMW iDrive and Mercedes-Benz COMAND) are the most difficult.