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Mercedes details plans for move to Georgia

Automakers are getting restless in America, moving their headquarters from one location to another. Toyota is shifting its US operations to Dallas, Porsche is moving to a new headquarters across town, Cadillac is relocating from Detroit to New York, but lately the news has been about Mercedes. The German automaker has run its US operations out of its current facility in Montvale, NJ for decades, but now it's preparing to relocate to a new facility in Atlanta. And it has just announced further details of the move. The company is building a new facility at the corner of Abernathy and Barfield in Sandy Springs outside of Atlanta. That's right near where the Georgia 400 meets Interstate 285 near Hartsfield-Jackson airport, giving Mercedes access to an existing infrastructure of hotels, restaurants and of course transportation routes. The facility will take up a 12-acre plot of land and is earmarked for completion in early 2018. Lest you think MBUSA will stay put in Montvale in the meantime, though, it won't. The company is actually going to relocate twice, moving in the meantime to a temporary, 186,000-square-foot facility at the Perimeter Center in Dunwoody, GA. That move will kick off in July. The move detailed earlier this week at a press conference at the Georgia State Capitol with Governor Nathan Deal will see Mercedes hiring hundreds of new employees in Atlanta. Even after it moves down south, though, the company will keep certain functions in New Jersey, both in Montvale and in Robbinsville where it has its parts distribution center. MERCEDES-BENZ USA ANNOUNCES DETAILS OF NEW CORPORATE HEADQUARTERS IN ATLANTA MBUSA to occupy interim office space in Central Perimeter before opening new, state-of-the-art facility in 2018 February 03, 2015 - ATLANTA -- At a press conference today at the Georgia State Capitol, Mercedes-Benz USA (MBUSA) announced the permanent and interim locations for its new corporate headquarters in Atlanta. Company President and CEO Stephen Cannon made the announcement with Georgia Governor Nathan Deal. MBUSA, which is currently headquartered in Montvale, New Jersey, will construct a new, state-of-the-art headquarters facility on a greenfield site located at the corner of Abernathy and Barfield roads in Sandy Springs, expected to be completed in early 2018.

Mercedes harkens back to tortoise and hare for AMG GT Super Bowl spot

With just six automakers scheduled as advertisers during this year's Super Bowl, they sure aren't trying to keep things a surprise ahead of the kick off. After already teasing its spot days ago, Mercedes-Benz is the latest to fully reveal a minute-long commercial for the game. The whimsical ad modernizes Aesop's age-old fable about the race between the tortoise and the hare with a dose of muscle from the 2016 Mercedes-AMG GT S. The spot, titled Fable, starts exactly as you would expect, with a forest full of animals congregating to watch the boastful hare race the steady tortoise. Although, this race apparently takes place in Germany because the turtle eventually stumbles upon the AMG factory and its latest twin-turbocharged sports coupe. The commercial isn't quite as gripping as Mercedes' 2013 Super Bowl ad for the CLA-Class with Kate Upton and Willem Dafoe as the devil, but the new one might be an opportunity for much of the audience to see the GT for the first time. See for yourself, above.

2017 Mercedes SL gets more beauty, power, and equipment

The first gestation of the R231-generation Mercedes-Benz SL-Class was appreciably better than the excellent R230 it replaced, it just didn't look nearly as good. Answering for one of its rare design sins with a facelift for the 2017 model year, Mercedes succeeds in restoring the skin-deep glory the R231 SL deserved from the beginning. They didn't stop at the skin, either, giving buyers plenty of additional technical reasons to make the upgrade. The new design establishes its new beauty with the grille and headlights. The grille has essentially been flipped upside down - it is now wider at the bottom than the top. It is flanked by sleeker headlights pulled out to the edges, and now full-LED lights are standard. The front fascia below gets much more pronounced, especially on the AMG versions with their larger intakes and chrome-trimmed A-wing motif across the horizontal span. Brilliant Blue and Designo Selenite Grey Magno join the color palette. The SL400 becomes the SL450, its 3.0-liter twin-turbo V6 juiced up from 329 horsepower to 362 hp, and 354 pound-feet of torque to 369 lb-ft. Both it and the SL550 shed their seven-speed automatics for the new 9G-Tronic automatic. Inside, new designs for the gauge cluster look back at the driver, ambient lighting options have expanded to include polar blue and polar white, and the center console storage ambient lighting throw a brand logo on the two USB ports fitted inside. The roof can be opened at up to 25 miles per hour now, and the trunk separator automatically gets out of the way when you put the top down - no more having to do that yourself beforehand. Turning the page on performance, non-AMG models come offer Mercedes' curve-tilting function with Active Body Control. It counters cornering forces by tilting the body up to 2.65 degrees into a turn; choosing it removes the Eco function from the five Drive Select modes, replacing it with Curve mode. The AMG SL63 and SL65 models come with a mechanical rear differential lock standard - formerly part of a $9,000 upgrade package, an updated seven-speed transmission, and faster shifting via aluminum shift paddles. We'll get looks at the AMG SL63 and SL65 at the LA Auto Show, the refreshed range hits dealerships in late spring next year. Mercedes has a lot to tell you in the press release below, so dig in.