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Genesis cars win accolades, offer value — so why are sales so bad?

My high-school buddy Brent Cormier was so smitten with the Genesis G80 when he saw it at an event I hosted at SXSW in 2016 he bought a used 2013 Hyundai Genesis a short time later and fell in love with the car. "It surpasses my every expectation," said Cormier, a self-described "renaissance man" who owns and runs a real estate agency with his wife Laura, is a food service executive chef and part owner of Austin-based Thin the Herd Guitars. "I was locked into Mercedes and Audi for 10 years," he added. "And felt trapped in an endless pit of maintenance costs." After owning the Genesis over the past two years — including using it as an Uber and Lyft driver to earn extra cash — Cormier learned what some frugal luxury sedan buyers and a handful of car reviewers have discovered: Genesis offers great bang for the buck compared to other premium brands and can compete with the best in terms of performance, features and comfort. Hyundai's luxury brand also earned a prominent third-party endorsement last week when for the first time Genesis topped J.D. Power's 2018 APEAL study, surpassing German luxury-performance icon Porsche. The APEAL study (which stands for Automotive Performance, Execution and Layout) "measures owners' emotional attachment and level of excitement across 77 attributes," ranging from performance to comfort, and asks nearly 68,000 owners of new 2018 models to score vehicles on a 1,000-point scale. In its second year ranked as a stand-alone brand, Genesis earned an APEAL score that bumped it up 15 points to 884 and helped push it past Porsche — and past BMW, Lincoln, Mercedes-Benz, Audi, Volvo, Cadillac, Land Rover and Lexus, in order of ranking. Last month, Genesis also topped J.D. Power's Initial Quality Survey (IQS) for the first time this year. And both its models were awarded Top Safety Pick Plus ratings by the Insurance Institute for Highway Safety, among 11 Plus ratings in all for Korean vehicles. Despite high J.D. Power rankings and great reviews, Genesis U.S. sales were off 50 percent for the first six months of 2018 compared to 2017, and in June Genesis sold only 796 vehicles — the first time U.S. numbers dropped below 1,000 in a month. Part of Genesis's APEAL and IQS success can be attributed to its small product lineup: just two models, the G80 and G90 sedans, with a third, the 2019 G70, launching later this year. And while those numbers may help in J.D.

Brabus spools up new 850 6.0 Biturbo Coupe

With a 5.5-liter twin-turbo V8 cranking out 577 horsepower and 664 pound-feet of torque, the Mercedes-Benz S63 AMG Coupe is not the first vehicle we'd figure was in need of an upgrade. But the folks over at Brabus have evidently felt otherwise, bringing the 850 6.0 Biturbo Coupe to the Geneva Motor Show this year. Now the name might be slightly misleading, but not by much: the revving heart of this beast has been bored out to 5.9 liters and its output raised to 838 horsepower (by our standards). The modified engine also includes new turbochargers, breathing apparati and a remapped ECU to produce an even more prodigious 1,069 pound-feet of torque – although to keep the whole thing from going up in flames, Brabus has limited that last figure to 848 lb-ft. The top speed has been limited to "only" 217 miles per hour to keep the tires from melting, but it'll reach 62 mph from a standstill in just 3.5 seconds. That makes this bahn-stormer blisteringly fast, though the seven-speed automatic transmission and all-wheel drive system have been left largely unchanged. Naturally that's not the end of the story, as the Brabus 850 6.0 Biturbo Coupe also features a full new carbon-fiber aero kit, wheel options ranging from 18 inches to 22, a completely refitted interior and oh, so much more. Chances are you'll never see one sitting still, so you'll want to scope it out in the slideshow of live images from the floor of the Geneva Palexpo for a closer look. Related Video:

Mercedes-Benz releases stunning first images of 2014 S-Class

The all-new 2014 Mercedes-Benz S-Class, designated W222, is one of the most highly anticipated debuts of its model year. Every generation of the flagship sedan has broken new ground in technology and innovation for the entire industry, and the German automaker appears determined to raise the bar much further with its latest arrival as it promises to deliver "the best automobile in the world." Mercedes-Benz has just released nearly two dozen interior images of the new sedan, showing off style in design, craftsmanship in execution and pioneering advancements in technology.
Unlike all previous generations - the first S-Class officially arrived in 1972 - the 2014 model completely discards a traditional instrument cluster and replaces it with two high-resolution color displays in 8:3 format with a screen diagonal of 12.3 inches (the outgoing model's gauges were a mix of digital and analog). The left unit displays traditional analog gauges (digitally, of course) while the right unit is reserved for infotainment and comfort settings with the automaker's all-new mBrace2 - a cloud-based entertainment and information delivery system that is rolling out this year.