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Next Mercedes-Benz C-Class to get diesel, hybrid versions

Mercedes-Benz is planning a more aggressive product strategy for its next-generation C-Class range. "We were fighting the 3 Series with two arms tied behind our back, and now we will change that," Steve Cannon, the automaker's US CEO, told Automotive News in a recent interview.
In addition to offering more body styles of the new C-Class, AN reports that the revamped Mercedes will also be offered here with hybrid and diesel powertrains. Currently, the C-Class comes in coupe and sedan variants, with only gasoline engines. The BMW 3 Series, however, is available as a sedan, coupe, convertible and wagon, and offers buyers the choice of gasoline, diesel (the upcoming 328d) or hybrid power.
Mercedes-Benz will show the next-generation C-Class at the 2014 Detroit Auto Show, with sales of the US-built sedan following in August. Coupe, convertible and hybrid models will follow in early 2015, and while diesel and all-wheel-drive versions are planned, no specific timetable has been released regarding availability.

Mercedes claims naming rights for Atlanta Falcons new stadium

Mercedes-Benz signed a ten-year deal for naming rights to the Louisiana Superdome NFL stadium in 2011. If reports streaming out of Atlanta, Georgia are true, come 2017 Mercedes will have its name on two stadiums in the NFC South Conference because it took up naming rights for the new home being built for the Atlanta Falcons NFL team. The Sports Business Journal reported that the $1.4-billion stadium will open in two years, before the start of the 2017-2018 NFL season. Mercedes transferred its US headquarters from New Jersey to Atlanta earlier this year and is working out of temporary offices; its permanent space is scheduled to be ready around the same time as the stadium. The facility will also be home to the Atlanta United FC Major League Soccer club, and the 2020 NCAA Men's Final Four. If there is a point of common interest between the sports team and the carmaker beyond being really rich neighbors, the facility designed by HOK will be full of technology. The overall shape is inspired by the wings of a falcon, and the eight translucent panels at the top that can open and close in less than eight minutes are inspired by the Pantheon in Rome. The tiered bowl structure inside allows capacity to be expanded up to 83,000 or shrunk with mechanized curtains for MLS games and intimate events, and the five-story tall, 360-degree Halo Board will be the largest video board in the world. Neither Mercedes nor the Falcons organization would comment on the news. An announcement is expected Monday. Related Video: News Source: Sports Business Journal via Atlanta Journal-Constitution Auto News Mercedes-Benz naming rights

Mercedes F1 to use Qualcomm 5 GHz WiFi for its tire data

In Formula 1 you need more of everything. More speed, more grip, more hospitality, more money. And you need data, reams and reams of data. The Mercedes-AMG Formula 1 team – the guys with the silver cars driven by 2015 F1 champion Lewis Hamilton and his teammate Nico Rosberg – need so much information that they've teamed with Qualcomm to wirelessly upload thermal imaging data of its tires. During a typical race weekend Mercedes's two racecars will generate approximately half a terabyte of data. Live telemetry has been a feature of Formula 1 for 20 years, though there are more restrictions on it than in the past. (In the days leading up to last weekend's United States Grand Prix in Texas, Formula 1 major domo Bernie Ecclestone said that F1 needs to cease being an engineering war and return more responsibility to the drivers.) Nevertheless, F1 teams gather vast amounts of data during a race weekend, particularly in practice sessions during which restrictions on what they can upload from cars – from engine/power unit parameters to aerodynamic loads – are less prohibitive. For example, during a typical race weekend Mercedes's two racecars will generate approximately half a terabyte of data. Mercedes F1 technical director Paddy Lowe points out that the standard telemetry system simply doesn't have the bandwidth to handle the thermal tire imaging data that the onboard thermal cameras generate. Why do you want a thermal video of the tires? Because it tells the engineers and drivers precisely how much temperature there is across the surface of a tire during a lap, in corners and on the straights. It also indicates how quickly the tires come up to temperature and when they potentially overheat. Understanding the temperature variations allows the team to set the cars up optimally for grip and tire life during a stint. Qualcomm's system works with the race cars like this: Each car has forward- and rear-facing cameras in a winglet mounted on the left side of the engine intake behind the driver's head, which continuously record thermal images of the tires. As a Mercedes enters the pit lane, it passes a Qualcomm 802.11ac WiFi receiver to which it uploads the thermal data. As the car nears the garage, another receiver takes over the upload. Several Qualcomm Snapdragon 805 processors crunch the raw data as it uploads. The data is encrypted – there are always prying eyes in Formula 1.