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Lewis Hamilton on pole in France, Sebastian Vettel only seventh

LE CASTELLET, France — Lewis Hamilton seized pole position for the French Grand Prix in track record time as Mercedes, chasing their 10th successive win, swept the front row of the grid in dominant fashion on Saturday. The Formula One world championship leader was 0.286 seconds quicker than team mate Valtteri Bottas. Ferrari's Charles Leclerc qualified third with team mate Sebastian Vettel a distant seventh on a distinctly off day for the German. The pole, in a time of one minute 28.319 seconds, was a record-extending 86th of Hamilton's career and his third of the season. "I'm happy that I got the potential out of the car, the team did a fantastic job," said five-times world champion Hamilton, last year's winner from pole at Le Castellet's Paul Ricard circuit. "We've just been chipping away at improving the set-up of the car," added the Briton, who is 29 points clear of Bottas after seven races — all won by the pair. Hamilton also triumphed in the last two of 2018. Bottas was fastest in the second phase of qualifying but could not match Hamilton's sizzling pace when it mattered in the final shoot-out. "The wind changed direction and there was a couple of corners my line didn't work and I had to work it out but Lewis had a better lap," said the Finn. Mercedes have looked to be in a class of their own all weekend, with Hamilton or Bottas fastest in every practice session with Leclerc, rather than Vettel, consistently the best of the rest. Vettel struggled, backing out of his first hot lap and then failing to string together all the sectors smoothly on his second attempt. "I don't know what happened, I lost so much momentum there was no point to finish that lap," said the German, who starts behind the Renault-powered McLarens of British rookie Lando Norris (fifth) and Spaniard Carlos Sainz (sixth). "Some laps it felt good and others it didn't. I didn't get the best out of the car but it was difficult for me, but some laps I didn't have he grip I had before." Vettel's time of 1:29.799 was eighth tenths of a second slower than Leclerc's best. Leclerc, who starts with Red Bull's Max Verstappen alongside, asked the team over the radio to get Vettel to speed up but the Monegasque said his lap had not been compromised. Australian Daniel Ricciardo starts eighth for Renault and Red Bull's Pierre Gasly lines up ninth for his home race with Italian Antonio Giovinazzi 10th for Alfa Romeo.

Mercedes wants to be the luxury car for women

Mercedes-Benz wants to bring more women into the the fold, and it's launching a very different type of online vehicle configurator in Germany by the end of the year in hopes of growing appeal among female buyers. The new website is just one part of the company's new advertising campaign called "She's Mercedes" that launches at the Frankfurt Motor Show. It's set to appear in other markets around the world in 2016. Although according to company spokesperson Tobias Mueller to Autoblog, "MBUSA has no immediate plans to extend this strategy in the US." Mercedes believes the huge number of options on its models can be overwhelming, and the company's new "lifestyle configurator" is supposed to offer an alternative. With this solution customers select their preferences to questions about travel, music, activities, and more. The automaker then uses an algorithm to offer several pre-equipped vehicles that meet those criteria best. Although, obviously the traditional configurator is still available for women wanting the more direct approach. "In future we want to win them over for our brand to an even greater extent than before – with tailor-made measures, developed especially for women," said Dr. Jens Thiemer, Mercedes' head of marketing. In addition to the lifestyle configurator, Mercedes is hoping to grow its female buyers in other ways. It's launching a She's Mercedes magazine and website in Germany in September to further get the message out about the campaign. Beyond just a tweaked marketing message, the company wants to hire more women for the sales staff at dealers, too. "Best Customer Experience" – She's Mercedes and lifestyle configurator: Mercedes-Benz – individual and up close and personal to female and male customers alike Stuttgart, Sep 12, 2015 Stuttgart. In keeping with the sales and marketing strategy "Best Customer Experience", Mercedes-Benz is bringing the needs and wishes of women even more sharply into focus. The inspiration platform "She's Mercedes", which is starting in parallel with the International Motor Show in Frankfurt (IAA), is at the heart of the new, holistic initiative. With innovative event and information offers, Mercedes-Benz wants to enter a more intensive dialogue with women and significantly increase the brand's attractiveness for this target group.

Mercedes considering Audi Allroad rival

The Audi Allroad is something of an anomaly in the automotive world. Its competitors are limited to the recently released Volvo V60 Cross Country and perhaps the far cheaper Subaru Outback. The lifted premium wagon hasn't exactly done great for Audi, only selling a few hundred examples each month. Its best sales year was 2013, and even then, only 5,300 left US showrooms. Despite these limited prospects, word from Australia is that Mercedes-Benz is looking at launching its own competitor to the Allroad. "We are looking at every single niche, so we are studying this [Allroad] at the moment, but it is not confirmed," Matthias Luhrs, VP of sales and a member of the product management at MB, told Motoring.com.au. "We are looking obviously at C-Class and E-Class, but no confirmation at the moment." Fortunately, Luhrs recognizes that the Allroad isn't exactly a smash in the US. "In the US, no matter how long, short, high ... they don't like station wagons," Luhrs said, while adding that the Allroad concept is "developing quite successfully" in Italy and southern Europe. And for those hoping for a lifted C- or E-Class sedan, Luhrs also put the kibosh on that, saying, "We are not studying that." So what does this tell us? Well, it's still far from a sure thing that Mercedes will launch a lifted C-Class or E-Class Estate. And even if the company does go ahead with it, like the rest of the brand's long roofs (E-Class aside), don't expect to see it on US roads.