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Mercedes wants to be the luxury car for women

Mercedes-Benz wants to bring more women into the the fold, and it's launching a very different type of online vehicle configurator in Germany by the end of the year in hopes of growing appeal among female buyers. The new website is just one part of the company's new advertising campaign called "She's Mercedes" that launches at the Frankfurt Motor Show. It's set to appear in other markets around the world in 2016. Although according to company spokesperson Tobias Mueller to Autoblog, "MBUSA has no immediate plans to extend this strategy in the US." Mercedes believes the huge number of options on its models can be overwhelming, and the company's new "lifestyle configurator" is supposed to offer an alternative. With this solution customers select their preferences to questions about travel, music, activities, and more. The automaker then uses an algorithm to offer several pre-equipped vehicles that meet those criteria best. Although, obviously the traditional configurator is still available for women wanting the more direct approach. "In future we want to win them over for our brand to an even greater extent than before – with tailor-made measures, developed especially for women," said Dr. Jens Thiemer, Mercedes' head of marketing. In addition to the lifestyle configurator, Mercedes is hoping to grow its female buyers in other ways. It's launching a She's Mercedes magazine and website in Germany in September to further get the message out about the campaign. Beyond just a tweaked marketing message, the company wants to hire more women for the sales staff at dealers, too. "Best Customer Experience" – She's Mercedes and lifestyle configurator: Mercedes-Benz – individual and up close and personal to female and male customers alike Stuttgart, Sep 12, 2015 Stuttgart. In keeping with the sales and marketing strategy "Best Customer Experience", Mercedes-Benz is bringing the needs and wishes of women even more sharply into focus. The inspiration platform "She's Mercedes", which is starting in parallel with the International Motor Show in Frankfurt (IAA), is at the heart of the new, holistic initiative. With innovative event and information offers, Mercedes-Benz wants to enter a more intensive dialogue with women and significantly increase the brand's attractiveness for this target group.

Mercedes-Benz Museum introduces classic car sales

Mercedes is aiming to take the guesswork out of buying a classic car with its latest initiative. Instead of buying a classic Benz from a private owner, the public can now purchase directly from the Mercedes-Benz Museum in Stuttgart, Germany. The program is called "All Time Stars," and is split into three categories. Vehicles in the Premium Edition are in pristine condition, with low mileage, and fully restored by the Mercedes-Benz Classic division. Collectors Edition cars are guaranteed to be in tip-top shape both technically and aesthetically, but have some miles on the odometer and the patina to go with them. Finally the Drivers Edition are meant for everyday driving – fixer-uppers that "still offer potential for further restoration work." Regardless of their category, each vehicle that passes through the program is subject to an extensive 160-point inspection. The process identifies any issues, and any modifications to the vehicle's original condition that may have been carried out over the course of its history. At the moment, the museum is highlighting three examples up for sale. The oldest is a Type 630 Kompressor from 1929. The newest is an E320 convertible from 1995 with 31,000 miles on the odometer. In between is also a 280 SE sedan of 1973 vintage. Head to the program's website and you can also see examples like a '79 450 SEL, a '94 E60 AMG, a '92 500 SL, and a rare CLK-LM racer from 1998. There are several more that have already been sold through the program, and more to be added to the catalog in the near future. Mercedes-Benz Museum selling classic cars directly: 'All Time Stars': modern classics and vintage greats from Mercedes-Benz Stuttgart, Nov 05, 2015 The Mercedes-Benz Museum is now selling classic cars from all periods under the name All Time Stars. The complete range can be seen on the website alltime-stars.com. You can also view the vehicles in person at the Mercedes-Benz Museum and arrange the purchase there too. A team of sales consultants are on hand to provide detailed information and extensive descriptions of the vehicles in order to offer as much transparency as possible. Buying a classic car is a matter of trust. It has to be. Otherwise what is often supposed to be a dream come true may in fact turn sour. The All Time Stars by Mercedes-Benz aim to extend the brand's extensive quality commitment to the purchase of classic cars. The focus is on vehicles that are suitable for everyday driving.

Mercedes-AMG teases GT interior, announces fall 2014 debut

Mercedes-Benz opted to tease the assembled media at its post-New York Auto Show party, showing off a pair of images of the exquisitely crafted interior of the highly anticipated successor of the SLS AMG - the V8-powered Mercedes-AMG GT.
Slated for a debut in the fall at either Paris or Los Angeles (we're betting Paris), you'll note straight away that there's something wrong with this car's name. Where's the "Benz?" Well, it's been ditched to, as Mercedes says, "make the dream of the authentic Mercedes-AMG sports car come true." Sorry Karl.
"The new Mercedes-AMG GT proves that we will be positioning AMG as a dynamic sports car brand even more strongly and aggressively than before," said Tobias Moers, CEO of Mercedes-AMG.