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The Scaldarsi Emperor I is a Mercedes-Maybach S600 taken to 11 on the bad-taste scale

The custom car world is filled with vehicles designed by people that don't know when to quit. The Scaldarsi Emperor I, shown here in all its awful rose-gold glory, appears to have been designed by an enthusiast of the KFC Double Down. It's a hideous creation and we can't let it pass without saying so. We also can't look away. Scaldarsi's so-called "artists" have thoroughly reworked what was a perfectly wonderful Mercedes-Maybach S600. In addition to the 24-karat rose gold accents, the company has crafted a new front fascia and modified the side and rear treatments. Inside, the general S600 shape remains, but new leather and wood cover nearly every surface. Your insane imagination will not be tamed, as there are 24 colors for the leather, 24 types of animal hides, 78 types of wood, and 16 exterior body colors available. The result, at least in the publicity shots, is a mix of awkward textures and seats that look like a pile of colorful marshmallows. Those interested in purchasing an Emperor I can option custom-engraved champagne glasses, matching tote bags, and even an Emperor Edition Rolex watch. If the standard key fob is too common for your taste, they'll make you one custom. Watch out for that Scaldarsi logo, though – it looks mean enough to rip through your pocket and take a chunk out of your leg. We will give Scaldarsi credit for wisely letting Brabus handle the power. The Emperor I uses the 6.3-liter twin-turbocharged V12 from the Brabus Rocket 900. This 888-horsepower monster is a tuned version of the V12 AMG uses in the S65, SL65, and G65. The Emperor I has an estimated 0-60 mph time of just 3.7 seconds, which is quick enough to leave stoplights before anyone recognizes you behind the wheel. Scaldarsi is asking a mere $1.5 million for each of 10 examples being created. If you miss out on the Emperor I or are some kind of twisted completist that needs one of each, this just the first in a series of customs the company will offer. Next up is the Emperor II (a Mercedes-AMG S65 Coupe), which will be followed by the Emperor III (Bentley Bentayga), Emperor IV (Mercedes-AMG G65), and Emperor V (Bugatti Chiron). Lord help us all. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. Related Video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.

Mercedes picks Gensler to design new Atlanta HQ

Mercedes is planning to move of its US headquarters from Montvale, NJ, to Atlanta, GA – and with over a thousand employees to house, the project will surely be massive. In order to pull it off, the automaker is going to need the right architects. And Mercedes seems convinced that Gensler is the way to go. Never heard of Gensler? The San Francisco-based architectural giant (incorporated as M. Arthur Gensler Jr. & Associates, Inc.) has done the headquarters for Facebook, Coca-Cola and General Electric. It designed the Shanghai Tower, the tallest building in China, and crafted the master plan for the Olympic Games set to take place in Rio de Janeiro next year. It's done hotels, sports arenas, military facilities, airport terminals... the works. It also redesigned Cadillac's showrooms and Hyundai's new US headquarters, and among the many offices it operates in 46 cities and 16 countries around the world, it has a branch in Atlanta. So of the dozen firms Mercedes considered for the task, Gensler got the nod. The 250,000-square-foot facility is earmarked for completion in 2018, occupying a 12-acre plot at the corner of Abernathy and Barfield roads in Sandy Springs, Georgia. In the meantime, MBUSA is preparing to move temporarily from its current offices (pictured here) in Jersey down to another facility in the Atlanta area, also being set up by Gensler, in nearby Dunwoody – just a couple of miles down the road from where the permanent site will be. Mercedes-Benz USA Selects Gensler As Architect For New Atlanta Headquarters Facility Award-winning global firm to design 250,000-sq-ft office building in Sandy Springs, GA April 30, 2015 - MONTVALE, N.J. Mercedes-Benz USA (MBUSA) today announced it has selected Gensler as the architecture firm for its new headquarters facility in metro Atlanta. Gensler will design an approximately 250,000-square-foot office building that will house around 1,000 MBUSA employees upon its completion in 2018. "We talked to many, many firms and saw some amazing designs, but Gensler was the one that stood out for us," said MBUSA President and CEO Stephen Cannon. "They understood our brand and our culture, along with the ambitious goals we have for the next chapter of Mercedes-Benz in this market, and they were able bring that to life in their designs." MBUSA selected Gensler from a dozen global design firms for its creative building concept, which seamlessly integrates functionality and the beautiful surrounding landscape.

Recharge Wrap-up: Houston's bus revival, autonomous trucks on the Autobahn

A documentary shows how Houston, Texas significantly improved its outdated bus system. Called High Frequency: Why Houston is Back on the Bus, the short film describes how the city reimagined its bus system to become more efficient, more useful and more popular. Despite some opposition, the change has proven to be effective, with bus ridership up eight percent in three months, and light rail ridership up due to complementary bus routes. See the video above, and read more at CityLab. Automakers sent autonomous semi trucks on the German Autobahn as part of the European Truck Platooning Challenge of 2016. Mercedes-Benz, Volvo and Scania, among other groups, sent platoons of trucks between Stuttgart, Germany, and Rotterdam, Holland. In Mercedes's platoon of three trucks, the lead truck was fitted with lasers and other sensors to guide the convoy down the road. The two following trucks relied on vehicle-to-vehicle communication to trail 50 feet behind the lead, making room for cars to come between them and closing the gaps when able. The close following distance provides fuel economy gains of up to 10 percent in the rearward trucks on account of the reduction in drag. Read more at Hybrid Cars. Renault has reduced NOx emissions in its Euro 6b diesel vehicles in real world driving conditions. By improving its exhaust gas recirculation systems and NOx traps, nitrogen oxide emissions are cut in half on average, under certain driving conditions. The improvements will be included in vehicles leaving the factory beginning in July of 2016. Beginning in October, owners of Renault Euro 6b diesels can have the modifications added to their cars for free. Read more from Renault. Tata Technologies is creating an innovation lab in California to partner with EV technology companies. Having a tech center in California allows Tata to work on technologies that will largely be deployed in the company's main market of Asia. "Today, we are partnering with companies and startups who have aspirations to sell in China, but a lot of what they do is in California," says Samir Yajnik of Tata Technologies. Read more from The Economic Times. BMW's i Ventures is investing in mobility-as-a-service software provider RideCell. RideCell provides technology for services such as carsharing, ridesharing and other transit services. "The convergence of transportation trends in cities is of key importance to BMW," says Ulrich Quay, head of BMW i Ventures.