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YouTube viewers prefer BMW

BMW owners sometimes get a bad rap as being snobbish, rude drivers, but according to a new study by the online marketing company ZEFR, Bimmer aficionados also have a close relationship with the brand's vehicles. With well over 4 billion YouTube views, the German automaker is the industry's king of the road online. Making the popularity even sweeter for marketers, 95 percent of those clicks are for fan videos, which represents loads of free advertising. BMW isn't the only automaker with such an extensive following. Honda comes in a close second with around 4 billion views, and Mercedes-Benz is just a little behind it. Among all brands, it's the norm for fan-made videos rather than the official ones to get the lion's share of the clicks, generally 95 percent or more. "YouTube has become a treasure trove for connecting with the right people for automakers," Dave Rosner, ZEFR marketing boss, said to Automotive News. Beyond just a popularity contest among brands, automotive videos are big business on YouTube, according to ZEFR's research. Enthusiasts are leading the way, too. Racing is by far the most-watched category with 895,000 clips generating a staggering 8.2 billion views. Classic cars are also a very hot topic with 305,000 videos getting 1.6 billion clicks. Surprisingly, when it comes to watching auto videos, sedans are most popular on YouTube with over 9 billion views, according to Automotive News. Meanwhile, SUVs, performance vehicles, and pickups were each around 3 billion or less. You can check out the full study for yourself, as a PDF, here. Related Video:

Mercedes-Benz GLE gets official before NY Show

Hot off the debut of the GLE-Class Coupe just a few months ago at the Detroit Auto Show, Mercedes-Benz is now all set to unveil that SUV's more utilitarian sibling. The new GLE-Class will offers buyers a model that's a little more traditional looking, while still bringing heaps of available power and luxury to the table. The new GLE-Class replaces the ML-Class in Mercedes' newly renamed lineup. At the front, there's a new nose with a clear family resemblance to the Coupe. It sports big openings all over, and standard models wear an attractive two-bar grille or a just a single crosspiece for AMG trims. Once your eye moves past the A-pillar, the design becomes more of an evolution of the current ML. The prominent C-pillar and wraparound rear glass are still present, while the creases running down the profile appear a little sharper and more pronounced. As you might expect, the interior for the GLE-Class is practically identical to its Coupe counterpart. That means drivers get a thick, multi-function steering wheel to hang on to, and there's a large infotainment display poking up above the dashboard in the center. A center-console-mounted dial controller is found below. When it comes time for buyers to pick their GLE-Class, they're going to have a long list of powertrains to choose from. Lowest in terms of horsepower is the GLE300d 4MATIC with a 2.1-liter, four-cylinder diesel making 201 hp and 369 pound-feet of torque. Next, there is the gasoline-fueled GLE350 with a 3.5-liter V6 making 302 hp and 273 lb-ft, and it's also available with 4Matic. The GLE400 4Matic uses a twin-turbo 3.0-liter V6 to make 329 hp and 354 lb-ft of twist, and the GLE550e 4Matic adds a plug-in hybrid to that mill to bring total output to 436 hp and 479 lb-ft. Finally, for those that really want some power underfoot, the Mercedes-AMG GLE63 and GLE63 S boast twin-turbo 5.5-liter V8s putting down 550 hp and 577 hp, respectively. The standard models all use versions of the 7G-tronic gearbox, and AMG models get the Speedshift MCT seven-speed. We look forward to getting a good look at the GLE-Class at its grand unveiling at the New York Auto Show on April 1. The posh SUVs start arriving at dealers a few months later in August. Buyers wanting the GLE550e 4Matic have to wait just a little longer until it comes along in mid-September. View 19 Photos View 11 Photos World Premiere for the Mercedes-Benz GLE and Mercedes-AMG GLE63 Efficiency meets performance Stuttgart.

Mercedes-Benz G500 4x4 squares up for production

After showcasing the G500 4x42 in concept form at the Geneva Motor Show this past March, Mercedes has confirmed that it's putting the monster truck into production. The Mercedes G500 4x42 is a more extreme take on the legendary Gelandewagen. It ditches the extra set of wheels from the earlier G63 AMG 6x6, but keeps its wider track and jacked-up suspension, complete with portal axles, 22-inch wheels, 325/55-section tires, and a good foot and a half of ground clearance. It also loses the AMG-spec engine in favor of a 4.0-liter twin-turbo V8 with 422 horsepower, based on the unit in the C63 and AMG GT. The smaller engine (and smaller axle-count) makes its list price a little easier to swallow than the half-million Benz commanded for the 6x6, but it'll still be a rather large pill. Pricing in Germany is listed at ˆ226,100 – equivalent to over $250k at current exchange rates. That makes it the second most expensive version of the G-Class currently available, behind the G65 that retails for ˆ271,915 (~$309k) in Germany and $217,900 in the US. MBUSA tells Autoblog that there are currently no plans for bringing the G500 4x42 to North America. But if it were to ford the Atlantic, it would likely carry a price tag in the neighborhood of $200k for the privilege of riding higher than just about any other commercially available passenger vehicle on the road. Alle Neuheiten der legendaren G-Klasse ab sofort bestellbar: Der Mercedes-Benz G 500 4x42 geht in Serie Stuttgart, Jun 19, 2015 Stuttgart - Outstanding response to the "Extreme-G": the G 500 4x42 show car proved hugely popular with many customers and is set to enter series production. In the superlative-studded history of the G-Class, the G 500 4x42 is the new highlight in the model range. The technical package consists of the all-wheel drive powertrain including portal axles and the new 4-litre V8 engine with twin turbocharging and an output of 310 kW (422 hp). All the other G-Class models have further improved interiors and powertrains, and meet the highest emissions standard Euro 6. The G 350 d, G 500, AMG G 63, AMG G 65 and G 500 4x42 can be ordered with immediate effect. A new addition to the extreme G-Class model family: the AMG G 63 6x6 is gaining a sibling in the form of the G 500 4x42.