2011 Mercedes Benz C300 4matic on 2040-cars

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Mercedes trolls kids with uncrashable toy cars

Kids love crashing toy cars. Adults in the real thing, not so much. That's the angle behind Mercedes' latest ad, crafted to promote the company's latest safety systems. The video clip humorously posits what would happen if Mercedes gave out sets of toy cars with strong magnets in them that would prevent kids from crashing them into each other. Needless to say, the kids depicted are not amused by the endeavor. And neither would we have been when we were that age. But the point is nevertheless made. That point is to highlight the company's Brake Assist System Plus – Benz-speak for an automatic braking system – fitted in the new C-Class (among other models). The technology uses two radar systems – one mounted behind the three-pointed star in the grille and another in the front bumper – to detect other vehicles on the road, and, when necessary, apply the brakes. It'll also flash the brake lights to warn drivers behind. The inclusion of Cross-Traffic Assist applies the same measures at intersections, while Pre-Safe Brake adds pedestrian detection into the mix, as well. The creative campaign is the work of the Jung von Matt/Alster ad agency in Germany. And it strikes us as a clever way to showcase the system – or at very least, it looks better than some of the German automaker's previous attempts from ten years ago. Check it out for yourself in the video above.

Mercedes GLE Coupe spotted in almost undisguised AMG form

Say what you will regarding the form and function of the BMW X6, the bottom line is that BMW essentially pioneered a winning formula, sloping a roofline onto an existing model to make a new and highly lucrative) derivative. No wonder rival Mercedes-Benz is clamoring to follow suit with models like the one pictured here. Under development for some time now, the model originally slated to be called the MLC and now expected to be dubbed GLE Coupe looks about ready for its big debut. It's based on the replacement for the current M-Class (to be rechristened GLE) but with that vital sloping roofline to make it more rakish. This particular example seems to be an AMG version and was spied with only minimal camouflage around the front and rear bumpers while undergoing testing in snowy climes. That could be the full-on GLE63 AMG performance variant, or the new AMG Sport model destined to debut at the Detroit Auto Show next month. If it's the former, expect it to be packing the same 4.0-liter twin-turbo V8 as the new Mercedes-AMG GT, where it produces either 462 horsepower or 510 depending on spec - ready to take on the X6 M and whatever Audi is preparing to throw at it.

2015 Mercedes-AMG G65 Review

A German friend who lives in Munich told me she might have to retrieve her car from Innsbruck, Austria while I was in Germany to visit her. I said I'd be happy to chauffeur her to the Tyrol in a Mercedes-AMG G65. She responded to the offer with this question: "You mean – in the G65 Rap Train?" I had no idea what it meant, but the name stuck. Her reasoning was that I would be taken for an American rapper, because what other black American would be cruising south, East, and west Germany for ten days in a 272,000-euro, 5,676-pound chunk of... well, let's just say it: bling. Mercedes created the G65 by installing its 604 horsepower, 6.0-liter, twin-turbo V12 in the G-Class engine bay, and laying oodles of quilted leather inside the cabin. Introduced to markets outside the US in 2012, it sat above the twin-turbo, V8-powered G63 that remained the top-of-the-line here. After years of denial, US buyers will finally get their chance to buy the G65 in November for $217,900. It's a 272,000-euro, 5,676-pound chunk of... well, let's just say it: bling. A grandiose, body-on-frame SUV with a price as momentous as its horsepower might appear silly, but Mercedes can point to plenty of good reasons to bring it here now. In the abstract there's customer demand, AMG boss Tobias Moers having said, "There are AMG fans for whom our V12 biturbo engine is the measure of all things." Concrete justification is in the sales numbers: in May 2010 the G-Class sold 99 units in the US on its way to 919 units for the year. In May 2015 US buyers took home 302 G-Classes, and only five months into this year the brand has sold 1,448 of its ultimate off-roader. The G63 outsold the less expensive G550 in the US in both 2013 and 2014. In 2013 the G63 was the best-selling AMG product in the US, and the G lineup posted its best-ever sales year globally during what was its 35th year on the market. Competitive reasons are likewise substantial. The Bentley Bentayga, Range Rover Sport SVR, Lamborghini Urus, and a Rolls-Royce "that can cross any terrain" will soon join the retail celebration of six-figure SUVs. By getting the G65 here first, Mercedes gets the head start. The burble dripping from the quad pipes is quieter on G65 than the G63. In spite of its price, the Rap Train isn't ostentatious – the sample I was given to drive wearing a beautiful coat of muted satin gray. Because Mercedes is going for a more elegant look for the top of the line G-Wagen, the US-market G65 comes without bull bars.