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Weekly Recap: Jaguar takes a leap with price cut, new strategy

Jaguar was one of the famous automotive props and plotlines in the now-iconic drama Mad Men. There's a scene where the show's protagonist, Don Draper, deftly undercuts an influential Jaguar dealer by indicating that get-me-in-the-door local radio spots would be an effective way to sell cars like the slinky E-Type. The British executives think this is folly – Draper knows they will – and his advertising strategy wins out over the dealer's approach to move the metal. Jaguar's not doing that, but half a century later in the real world the company is launching plans to make its cars more attainable to new and younger customers like Millenials. These aren't coupons, but this is a leap for Jaguar, which has long banked on sexy styling and its rich motorsports history to overshadow its past mechanical flaws. Put simply, Jaguar is addressing the reasons why people, especially the younger set, don't buy its cars. The 2017 XE will start at $35,895 when it launches next spring – which makes it an attractive buy for a successful, relatively young person. When it's time to move up, the redesigned XF will be more attainable, coming in at $52,895, which is $5,275 less than the 2015 model. The flagship XJ sedan and the enthusiast-oriented F-Type sports car will also get thousands of dollars worth of added standard features, and Jag is actively pitching them as a better value than their competitors. "The Jaguar brand is on the eve of a major transformation that will see it dramatically increase its presence in the United States luxury marketplace with an expanded lineup, pricing focused on the core of the luxury market, and an all-new ownership package with best-in-class coverage," Joe Eberhardt, CEO of Jaguar Land Rover North America, said in a statement. The brand's quality and reliability dings have also lurked in the back of buyers' minds for decades, though that's an outdated notion. Jaguar placed third in J.D. Power's Initial Quality Study in June and was the top-ranked luxury brand in J.D. Power's Customer Service Index in March. Not content, the company is rolling out an enhanced program called Jaguar EliteCare that launches on 2016 models. It offers a five-year, 60,000-mile limited warranty, the longest among its competitors, with free scheduled maintenance during that period. The plan also covers roadside assistance and connectivity features.

Mercedes-Benz cut fleetwide emissions by 4.3 percent last year

Mercedes-Benz says it reduced its fleetwide vehicle emissions by 4.3 percent last year. Of course, the German automaker has another 29 percent to go to meet the European Commission's 2020 mandate. But who's counting? Mercedes' luxury and sports car bent has made it a relative laggard when it comes to increasing fleetwide fuel-efficiency, but the company did reduce emissions from 140 grams of CO2 per kilometer to 134 last year. The company's fleetwide fuel efficiency (calculated using the lenient European standard) was 5.4 liters per 100 kilometers, which equals about 44 miles per gallon and represents a 25-percent jump since 2007. Benz has come a long way from its gas-swilling V8 tanks of the 1970s. In fact, the company said its top performer, in the fuel-efficiency sense, was the diesel-powered B180 CDI BlueEfficiency Edition, which consumes 3.8 liters per 100 kilometers. That equals about 62 mpg (again, on the lenient scale). The company got some additional good press by revealing that Winfried Kretschmann, Minister-President of the German State of Baden-Wurttemberg, drives a Mercedes-Benz S300 BlueTEC Hybrid. Not exactly a Nissan Leaf, mind you, but it's a start, as is the company's efforts to bring its fleetwide emissions ever closer to the 95g CO2/km level that the EC is mandating by 2020. Take a look at Mercedes-Benz's press release below. Minister-President of the German State of Baden-Wurttemberg, Winfried Kretschmann (left), with Prof. Dr. Thomas Weber (right) and a Mercedes-Benz S-Class S 300 BlueTEC HYBRID Fleet fuel consumption for Mercedes-Benz Cars falls to 134 g CO2/km: Top efficiency figures in all vehicle classes Stuttgart, Apr 08, 2014 Benefit for the environment and customers: In almost all vehicle classes, Mercedes-Benz offers the most efficient vehicle in the competitive lineup. Moreover, in 2013 the company was able to reduce the fuel consumption and CO2 emissions[1] of the Mercedes-Benz Cars EU new vehicle fleet by a further six grams, to 134 g CO2/km. This means that in 2013, the average fleet consumption was 5.4 litres/100 km – a reduction by 24.7 percent since 2007. At present the company offers more than 50 models emitting less than 120 g CO2/km and 71 models emitting less than 130 g CO2/km. Customers can find vehicles in the Mercedes-Benz model range that consume considerably less fuel than competing models. "With our model initiative we want to be the leading premium manufacturer by 2020 again, says Prof.

Mercedes-Benz S-Class Cabriolet completes the luxury trinity

In its continuing bid to simply eat the lunch of the Bentley Continental GT, Mercedes-Benz has followed up on the S-Class sedan and coupe with a new S-Class Cabriolet. Aristocrats, take notice. Below the beltline, all is familiar. That means the same stylish sheetmetal, from the chiseled front fascia to the strong character lines to the pert rear end. Expect the cabin's accommodations to mirror the hardtop model. But the third member of the S-Class family differs above the beltline, where we see a sumptuous canvas roof. The three-layered top is, unsurprisingly, quite advanced. It uses a three-layer, acoustically optimized design that promises a quiet ride. The top can be dropped or raised in under 20 seconds and at speeds of 37 miles per hour. Finally, the addition of a canvas cover doesn't do much to the S-Class' aerodynamics, as the cabriolet still returns an impressive 0.29, which compares favorably with the 0.27 of the four-door model (the coupe's CoD isn't available). Opting for the S-Class Cabriolet will entitle you to some additional standard equipment, including Mercedes' AirScarf neck heater. The droptop will also pioneer the German brand's new Thermotronic climate feature, which takes complete control of the HVAC system and makes adjustments based on the findings of 12 sensors and 18 actuators. The sensors include those for interior and exterior temperature, solar radiation, air quality, and dew point, among others. Yes, your S-Class will have a sensor for the dewpoint. Also new to the S-Class Cabriolet – not to mention the S-Class line as a whole – is a 9G-Tronic nine-speed automatic transmission, which is already featured on the SLK-Class and the new GLC-Class. The new 9AT will be limited to the S550, while the new S63 Cabriolet will use the coupe's seven-speed AMG Speedshift transmission. Both engines, meanwhile, mirror their coupe counterparts, with 449 horsepower and 516 pound-feet of torque for the S550 and 577 hp and 664 lb-ft of torque on the AMG model, allowing the latter to hit 60 mph in just 3.9 seconds and reach a limited top speed of 186 mph. Both the S550 cabriolet and its Mercedes-AMG counterpart will make their global debut at the 2015 Frankfurt Motor Show, later this month. Read on for the full press release from Mercedes-Benz. The new Mercedes-Benz S-Class Cabriolet Open-top luxury Stuttgart. The new S-Class Cabriolet is the fourth variant of the current S-Class family in the U.S.