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Brabus bringing 900-horsepower Mercedes S65 to Geneva

The S-Class may be the ultimate Mercedes, but what's the ultimate S-Class? Is it the S550? Maybe in some markets, but that's just the starting point in North America. The S600? Getting closer. The Maybach? Sure, if the last word in luxury is what you're after. But if it's performance you crave, then you'll want an AMG version like the S63. But even that's not the flagship. No, in terms of outright power, it all comes down to the S65. It's got a 6.0-liter twin-turbo V12 churning out 621 horsepower and 738 pound-feet of torque, for crying out loud. But Brabus thinks it's still not enough. That's why (alongside the 850-hp S63 coupe) it's bringing a version it calls the Rocket 900 to the Geneva Motor Show this week. To turn the S65 AMG into the Rocket 900, Brabus has bored out the cylinders to total 6.3 liters and fitted larger turbochargers, a new exhaust system, intake module and much, much more. The result is an output increased to 887 bhp and 1,106 lb-ft of torque. Brabus has upgraded the limited slip differential to handle the extra muscle, helping it rocket to 62 in just 3.7 seconds, on to 124 in 9.1 and up to a top speed of 217 Autobahn-crunching miles per hour. The famed Benz tuner has also fitted a carbon-fiber aero kit to keep it from flying away (however unlikely considering the vehicle's approximately 5,000-lb curb weight), along with 21- or 22-inch wheels, a retuned air suspension that drops the ride height over half an inch closer to the road and – we can only hope since the release makes no such mention – upgraded brakes as well to keep it all in check. Brabus also offers a full range of interior enhancements as well, but don't expect any of this to come cheap. As it is, the S65 starts at $222,000, but a turn-key Brabus Rocket 900 goes for 347,719 euros – or about $390k at today's rates. Related Video: World premiere at the 2015 Geneva Motor Show BRABUS ROCKET 900 The new reference for high performance in the luxury class V12 with 662 kW / 900 hp, 1,500 Nm and a top speed in excess of 350 km/h BRABUS ROCKET 900 – that is the new reference for high performance in the luxury class, which celebrates its world premiere at the 2015 Geneva Motor Show. BRABUS (Brabus-Allee, D-46240 Bottrop, phone +49 / (0) 2041 / 777-0, fax +49 / (0) 2041 / 777 111, internet www.brabus.com) builds this super car based on the new Mercedes S 65.

Car subscription services: A slow, expensive start — but the potential is huge

Americans are used to paying for subscriptions — to magazines and cable television, for instance — but experience shows they'll cancel when the price of admission gets too high, or there are more tempting alternatives. Cord cutters ditched nearly 1.5 million pay-TV subscriptions in 2017, according to a survey by Leichtman Research Group. Cable TV started out cheap with basic offerings, and then got expensive. The auto industry's subscription offerings are new, but they're starting out costly, and not price-competitive with traditional leasing. The upside is that they take the hassle out of car ownership for busy people by letting the service take care of maintenance, insurance, licensing and taxes. And they give consumers choice, often allowing relatively painless switches between different cars in the automakers' lineup. Subscription services also point the way toward an ownership-free auto experience, and offer an easy transition to a potential world where ride- and car-sharing will be dominant. Subscriptions are here to stay, but consumers may take a while to "get" them. Lincoln's subscription service for lightly used 2015 to 2017 models, offered through the Ford-owned Canvas beginning this year, got off to a slow start. Many early subscribers canceled. Last month, Cadillac announced it would " temporarily pause" its $1,800-per-month Book subscription service for "adjustments" as of December 1. According to the Wall Street Journal, "Snags with the back-end technology used to support the service made some customer-service functions tedious and time-consuming, adding costs for the company." The challenge for automakers is to come up with a strategy that offers consumers a compelling, affordable option to regular ownership, and one that can also make a profit. I think they'll find that sweet spot, but they're not there yet. Jack Nerad, former executive editorial director at Kelley Blue Book and author of " The Complete Idiot's Guide to Buying or Leasing a Car," points out that "A lot of people expected that subscriptions would be very valuable for people who wanted inexpensive transportation, but the reality is quite the opposite. Subscriptions are offering more choices for the wealthy.

YouTube viewers prefer BMW

BMW owners sometimes get a bad rap as being snobbish, rude drivers, but according to a new study by the online marketing company ZEFR, Bimmer aficionados also have a close relationship with the brand's vehicles. With well over 4 billion YouTube views, the German automaker is the industry's king of the road online. Making the popularity even sweeter for marketers, 95 percent of those clicks are for fan videos, which represents loads of free advertising. BMW isn't the only automaker with such an extensive following. Honda comes in a close second with around 4 billion views, and Mercedes-Benz is just a little behind it. Among all brands, it's the norm for fan-made videos rather than the official ones to get the lion's share of the clicks, generally 95 percent or more. "YouTube has become a treasure trove for connecting with the right people for automakers," Dave Rosner, ZEFR marketing boss, said to Automotive News. Beyond just a popularity contest among brands, automotive videos are big business on YouTube, according to ZEFR's research. Enthusiasts are leading the way, too. Racing is by far the most-watched category with 895,000 clips generating a staggering 8.2 billion views. Classic cars are also a very hot topic with 305,000 videos getting 1.6 billion clicks. Surprisingly, when it comes to watching auto videos, sedans are most popular on YouTube with over 9 billion views, according to Automotive News. Meanwhile, SUVs, performance vehicles, and pickups were each around 3 billion or less. You can check out the full study for yourself, as a PDF, here. Related Video: