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Toyota and Mercedes begin the Super Bowl ad teases with dads and hares

Advertising Age says pregame buzz is where Super Bowl advertisers really build momentum for their Big Game commercials, so let the teasing continue. We've seen the 30-second spot for the Lexus NX, Mercedes-Benz and Toyota are next out of the tunnel with campaigns that focus on a fable and fathers, respectively. The Mercedes tease gets former NFL wide receiver Jerry Rice lining up a talking-heads debate with eight-year-old Andrew Hunter about whether Hunter's hare could beat a tortoise in a race, but it's a disaster before it even begins. In what will be a continuing storyline, a social media component lets people side with #TeamTortoise or #TeamHare, with "a Big Race viewing party" going to a lucky winner. Mercedes also promises there'll be a hero at the end, which we imagine will something in the Three-Pointed-Star family as opposed to the Testudinae or Leporidae families. Toyota's all about the biological family, rolling out a series of tweets and Vine videos showing off ex-NFL'ers and their kids to hype the "One Bold Choice Leads to Another" campaign for the Camry. The profiled paterfamiliae will be examples of those "who have contributed to their families' lives in bold ways." A 60-second spot during the pre-game will feature Paralympic athlete Amy Purdy, then those stand-up dads will get their own 60 seconds during the second quarter. The social media tag for this one is #OneBoldChoice. You can watch Mercedes' opening salvo above, and check out a Toyota tweet with ex-quarterback Kurt Warner below. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. News Source: Automotive News - sub. req., Mercedes-Benz, Toyota via YouTube (M-B), Twitter (Toyota) Celebrities Marketing/Advertising Mercedes-Benz Toyota Super Bowl Commercials Videos

VW looking to MAN up, ditch Mercedes van deal

Unlike the US, the commercial truck market throughout the rest of the world is chocked full of competitors from many different automakers. Since 2006, Volkswagen has had a fullsize van called the Crafter that was a result of a partnership with Daimler AG and based on the Mercedes-Benz Sprinter. This partnership is supposed to last through 2016, but Reuters is reporting that VW might be looking to end its relationship with Daimler and create its own van in cooperation with German truck and bus maker MAN.
The article says that VW AG has more than a 75-percent stake in MAN, which would essentially be keeping the new commercial vehicle in-house. Even if VW bolts, Daimler still has a deal worked out in the commercial truck industry between its subsidiary Mitsubishi Fuso and Renault-Nissan to supply the other with different trucks.

VW gets help from Daimler to deal with VW scandal

Volkswagen has hired Christine Hohmann-Dennhardt, a compliance officer, away from Daimler. Normally, this wouldn't be particularly big news. The reason you might care is summed up rather succinctly by Ferdinand Dudenhoeffer, director of the Center for Automotive Research at the University of Duisburg-Essen, who said that Hohmann-Dennhardt is being tasked with helping the entire German automobile industry "clean up the collateral damage from the diesel deceit." Hohmann-Dennhardt had to be released early from her contract with Daimler in order to take on this difficult role with an inter-country rival. VW Chairman Hans Dieter Poetsch thanked "Daimler AG for agreeing to our request to the early termination of Dr. Hohmann-Dennhardt's contract." What makes this move even more interesting is that Daimler and Volkswagen have had a terse relationship in recent years due to the poaching of important employees from one side to the other. According to Bloomberg, Hohmann-Dennhardt's contract with Daimler had been secured through February of 2017, but with her early release, she will start her new role on VW's board of management in January of 2016. Daimler, for its part, released a statement suggesting the decision was made "in the interests of the good corporate governance of the German automotive industry." Prior to her employment at Daimler, Hohmann-Dennhardt served for 11 years as a judge. Reading between the lines, it seems VW's massive corporate scandal has rocked the German auto industry to its core. Enough so, in fact, that Daimler would be willing to let go of a highly talented and well-respected executive – the first woman ever appointed to the German automaker's board – who had served since there since 2011. Feel free to read through VW's entire statement, below. Related Video: Dr. Christine Hohmann-Dennhardt to move to Volkswagen AG in 2016 as Board Member for Integrity and Legal Affairs Daimler AG agrees to move of Board Member for Integrity and Legal Affairs to Volkswagen AG The Chairman of the Supervisory Board of Volkswagen AG, Hans Dieter Potsch, has requested the Chairman of the Supervisory Board of Daimler AG, Dr. Manfred Bischoff, to agree to the early termination of the contract with Dr. Christine Hohmann-Dennhardt, Member of the Board of Management of Daimler AG for Integrity and Legal Affairs, which runs until February 28, 2017. She is to join the Volkswagen Group as of January 1, 2016 as the Board Member for Integrity and Legal Affairs.