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Car subscription services: A slow, expensive start — but the potential is huge

Americans are used to paying for subscriptions — to magazines and cable television, for instance — but experience shows they'll cancel when the price of admission gets too high, or there are more tempting alternatives. Cord cutters ditched nearly 1.5 million pay-TV subscriptions in 2017, according to a survey by Leichtman Research Group. Cable TV started out cheap with basic offerings, and then got expensive. The auto industry's subscription offerings are new, but they're starting out costly, and not price-competitive with traditional leasing. The upside is that they take the hassle out of car ownership for busy people by letting the service take care of maintenance, insurance, licensing and taxes. And they give consumers choice, often allowing relatively painless switches between different cars in the automakers' lineup. Subscription services also point the way toward an ownership-free auto experience, and offer an easy transition to a potential world where ride- and car-sharing will be dominant. Subscriptions are here to stay, but consumers may take a while to "get" them. Lincoln's subscription service for lightly used 2015 to 2017 models, offered through the Ford-owned Canvas beginning this year, got off to a slow start. Many early subscribers canceled. Last month, Cadillac announced it would " temporarily pause" its $1,800-per-month Book subscription service for "adjustments" as of December 1. According to the Wall Street Journal, "Snags with the back-end technology used to support the service made some customer-service functions tedious and time-consuming, adding costs for the company." The challenge for automakers is to come up with a strategy that offers consumers a compelling, affordable option to regular ownership, and one that can also make a profit. I think they'll find that sweet spot, but they're not there yet. Jack Nerad, former executive editorial director at Kelley Blue Book and author of " The Complete Idiot's Guide to Buying or Leasing a Car," points out that "A lot of people expected that subscriptions would be very valuable for people who wanted inexpensive transportation, but the reality is quite the opposite. Subscriptions are offering more choices for the wealthy.

2015 Mercedes-Benz Sprinter 4x4 First Drive [w/videos]

On the flight out to Kelowna, British Columbia, Canada, I thought I had a pretty good idea of what to expect on the Mercedes-Benz Sprinter 4x4 launch. I figured I'd drive down gravel and dirt roads, and then I'd take a Sprinter on a brief, pre-planned, crawling off-road course with Mercedes guides helping me along, Perrier water and fresh pastries at every third checkpoint. I've done off-road drives before, and while they do a perfectly nice job of showing the capability of a vehicle and its four-wheel-drive system, they're usually somewhat predictable and, I guess, safe. I also knew I'd be going to the middle of nowhere, but I assumed that'd just be a small town nestled in the Canadian Rocky Mountains. You know, a city anchored by its ski resort, but with all the amenities of a fully functional community. Something like Revelstoke, BC, where I spent my first night on the trip – kind of out in the wilderness, but a place where my iPhone could still pick up a solid 4G signal. But 24 hours later I found myself in a truly remote, off-the-grid part of the world, faced with a route that was anything but pre-arranged. And I wasn't in a G-Wagen, or some other off-roader – I was going to do all of this in a Sprinter van. Of course, this wouldn't be the first time Autoblog has taken a Sprinter far, far off the beaten path, and isn't the first time we've driven this generation of Mercedes' van. Home base was the CMH Monashee Lodge in Mica Creek, BC – a location so out-there that, according to Wikipedia, it "is no longer incorporated as a village." I had lost cell signal some 50 miles back, and the lodge was the only thing around, with its small staff, my fellow journalists and the Mercedes handlers the only human beings inhabiting the area. (Wait, haven't I heard this one before?) The drive from Revelstoke to Mica Creek was easy – 56 miles, all on Canada Highway 23 that runs alongside the Columbia River. It was breathtaking, with mountain forests still covered in snow from the winter, and the (mostly) thawed river flowing peacefully to my left as I drove north. There were no telephone poles, no stoplights and no traffic save the occasional logging truck. The road signs didn't point to exits toward other towns, but instead warned of possible run-ins with moose or bears, and let me know not to stop on specific parts of the highway unless I wanted to experience an avalanche up close.

Mercedes C111 concept in commercial spoof A Fistful of Wolves

A Fistful of Wolves is a spoof of fashion advertising, commissioned by Mercedes-Benz to spread a cheeky word about Berlin Fashion Week. Yet, in the lampooning of sartorial gobbledygook, plenty of automotive advertising gets doused with cold water, too - like the ads that subscribe to the importance of being earnest (looking at you Matthew McConaughey and Kate Walsh), or the ones that try to convey just how unimaginably cool you'll be once you've jumped into the three-year-lease hole (looking at you, um... Mercedes-Benz and every other German luxury brand). We appreciate a brand that can make fun of itself, though. Led by Australian Justin O'Shea driving the Mercedes C111 through Berlin, it's beautiful satire as O'Shea tries to be fashion-forward while his friends go on about their daily lives, wondering why he never seems to be listening until he's offered cake, or why he's trying to walk in slow motion. Check it out in the video above. News Source: Mercedes-Benz via YouTube, Car and Driver Celebrities Humor Marketing/Advertising Mercedes-Benz Coupe Concept Cars Videos spoof