2007 Mercedes-benz C280 4matic Sedan 4-door 3.0l on 2040-cars

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Car subscription services: A slow, expensive start — but the potential is huge

Americans are used to paying for subscriptions — to magazines and cable television, for instance — but experience shows they'll cancel when the price of admission gets too high, or there are more tempting alternatives. Cord cutters ditched nearly 1.5 million pay-TV subscriptions in 2017, according to a survey by Leichtman Research Group. Cable TV started out cheap with basic offerings, and then got expensive. The auto industry's subscription offerings are new, but they're starting out costly, and not price-competitive with traditional leasing. The upside is that they take the hassle out of car ownership for busy people by letting the service take care of maintenance, insurance, licensing and taxes. And they give consumers choice, often allowing relatively painless switches between different cars in the automakers' lineup. Subscription services also point the way toward an ownership-free auto experience, and offer an easy transition to a potential world where ride- and car-sharing will be dominant. Subscriptions are here to stay, but consumers may take a while to "get" them. Lincoln's subscription service for lightly used 2015 to 2017 models, offered through the Ford-owned Canvas beginning this year, got off to a slow start. Many early subscribers canceled. Last month, Cadillac announced it would " temporarily pause" its $1,800-per-month Book subscription service for "adjustments" as of December 1. According to the Wall Street Journal, "Snags with the back-end technology used to support the service made some customer-service functions tedious and time-consuming, adding costs for the company." The challenge for automakers is to come up with a strategy that offers consumers a compelling, affordable option to regular ownership, and one that can also make a profit. I think they'll find that sweet spot, but they're not there yet. Jack Nerad, former executive editorial director at Kelley Blue Book and author of " The Complete Idiot's Guide to Buying or Leasing a Car," points out that "A lot of people expected that subscriptions would be very valuable for people who wanted inexpensive transportation, but the reality is quite the opposite. Subscriptions are offering more choices for the wealthy.

X1, 3 Series power BMW back into global luxury autos sales lead

BMW managed to eke ahead of Audi for the global luxury sales crown in February. According to Bloomberg, BMW saw deliveries swell by 7 percent in February, besting the 3.2 percent jump enjoyed by Audi and giving BMW a 407-unit delivery lead over its rival last month. Mercedes-Benz, meanwhile, continued to falter, with the brand selling some 37,229 fewer machines than BMW, whose factories are running at full capacity to keep up with demand. Models like the X1 (shown above) enjoyed a sales increase of 40 percent in February while the company's bread-and-butter 3 Series jumped by 26 percent.
Mercedes-Benz hopes to stem its continued market share loss with the addition of the entry-level CLA sedan to its portfolio in April. The company is set to roll out an updated version of its cash-cow E-Class at the same time, and a new-generation S-Class will follow along shortly thereafter. Meanwhile, the company is increasing production to meet demand for its A and B-Class models.

Mercedes-Maybach GLS Edition 100 layers on the opulence

The Mercedes-Maybach S-Class Edition 100 was revealed yesterday, but it wasn’t the only new Maybach product to come out. No, in addition to the S-Class, Mercedes took the wraps off the Mercedes-Maybach GLS Edition 100. We didnÂ’t have the details for the SUV version right away, but we have them now. None of those details are all that surprising, though. The GLS Edition 100 is built to celebrate the same Maybach centennial milestone as the S-Class, and its appearance is essentially a copycat of the sedan. The one key difference versus the sedan is the number of cylinders under the hood. Mercedes puts its V12 in the S-Class, while the GLS soldiers on with the V8. Let the tears made of money flow for the lack of the additional four cylinders. At least everything else is largely equivalent. The GLS Edition 100 gets painted in the same Designo Crystal White and Silver Grey Pearl two-tone paint scheme. YouÂ’ll find the “Edition 100” Maybach logo on the D-pillar of the GLS. Plus, the logo makes another appearance on the stunning forged grey wheels. The interior of the GLS Edition 100 is also similar to the S-Class, in that itÂ’s finished with a special leather design that is also two-tone in nature with Crystal White and Silver Grey Pearl hides. Everybody who buys one of these Edition 100 cars gets a unique branded car cover and a special case meant to store keys and the carÂ’s paperwork. Pricing isnÂ’t detailed, but Mercedes says Edition 100 cars will be at dealers at the start of 2022 — orders will be taken in the fourth quarter of this year. Related video: