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Mercedes widens luxury sales gap on strong early CLA demand

Mercedes-Benz CLA sales have been booming, with the Stuttgart-based manufacturer moving 2,300 of the sleek four-doors in its first week on sale. That is astonishing. Mercedes moved nearly twice as many CLAs (which start at $29,900) in one week than Jaguar, a brand that is on a very solid roll, sold in all of September. Ignoring the price differences between the Jag line and the CLA, that is still wildly impressive.
Mercedes has been pushing the CLA in television ads, using a shortened version of its Super Bowl spot, which starred William Dafoe, Usher and Kate Upton. "As the bargain entrance into the Mercedes portfolio, we weren't sure how luxury buyers would react," Kelly Blue Book auto analyst Alec Gutierrez told Bloomberg.
The CLA push was just part of MB's 6.7-percent increase in September sales, which were also helped along by a 17-percent jump in E-Class sales. That surge has allowed Mercedes to widen its 2013 sales lead over its rival, BMW, to 2,491 cars, according to Bloomberg. If CLA sales continue at this rate, we can only expect that margin to grow.

The most or nothing: Mercedes-Maybach S650 Cabriolet pushes the luxury limits

After the introduction of the Mercedes-AMG GT Roadster at the Paris Motor Show this fall, we informed you that Mercedes-Benz has a convertible conundrum, a surplus of drop-tops that seemingly threatens to self-cannibalize within the brand's ever-proliferating lineup. Benz's head of design, Gorden Wagener, who spends much of his time in Southern California, argues it's not a problem: Each convertible, in its ideal construction, would intrinsically vanquish any issues. "The bad is the enemy of the good," he said, not exactly quoting Nietzsche. Now, the three-pointed star brand has upped the top-down ante, with the unveiling this week at the Los Angeles auto show of the Mercedes-Maybach S650 Cabriolet, a vehicle so opulent, it sits in price and position atop the uber-luxury brand's current top-of-the-line offering, the $247,900 Mercedes-AMG S65 Cabriolet. View 24 Photos "Mercedes-AMG is our performance brand so it's all about performance stuff," says Wagener in a one-on-one interview on the roof of a Beverly Hills mansion just before the new car is unveiled. "Of course, Maybach has power, too, but it's the ultimate in luxury. So it's more on that side. And for me in the interior, it's the haute couture of the automobile, so we tried to up that a little more with details. And on the exterior, it's a more superb appearance up front, more chrome, more rich, and of course we tried to up that branding even more. The S-Class is the best car in the world, we consider, I always thought we could raise the Mercedes brand. And it's the same with the S convertible." Why does Mercedes-Benz need a flagship atop its flagship? Because, when climbing the mountain of automotive luxury there is always the customer who, when he or she reaches the pinnacle, wants more. A car brand, especially one with deep pockets and luxurious heritage like Mercedes, can always further gild the automotive lilies, creating a step up for those for whom the brand's motto, The Best or Nothing, is a literal life credo. "It's always our job to make it better," Wagener says. "Each little detail, the wood, the wood under cover of the cabriolet, the leathers. All the super luxury details that make a luxury car into a super luxury car. The key is to make a modern luxury design and not a traditional luxury design. There is definitely a market for traditional luxury, but we always wanted to have Mercedes, Maybach in particular, as a modern luxury car.

Mercedes recalling 33k C-Class and CLS-Class models in separate campaigns

Mercedes-Benz is recalling over 33,000 vehicles in the US in separate actions affecting two of its model lines. The larger campaign covers 30,141 examples of the 2015 CLS400 and CLS400 4Matic; 2012-2015 CLS550 and CLS550 4Matic; 2012-2014 CLS63 AMG and 2014-2015 CLS63P AMG. On these vehicles, the LED taillights do not sufficiently illuminate around the sides, and therefore they run afoul of the Federal Motor Vehicle Safety Standard. According to documents posted by the National Highway Traffic Safety Administration (as a PDF, here), "this is due to a software coding issue which leads to the non-activation of a certain LED in both taillamp units." An update of the programming by the dealer fixes the problem. The other recall covers 3,039 units of the 2015 C300 4Matic and C400 4Matic for two possible problems with the fuel delivery module of the fuel tank. First, the locking plate for the part might loosen on some of these vehicles, and that can cause a fuel leak, which is obviously dangerous. Also, the electric wires going into the component might be pinched, which can lead to failure of the fuel pump. Dealers will inspect the models for both issues and will repair any faults they find. Mercedes did not tell NHTSA when owners would receive notification about either of these campaigns when the company submitted the documentation to the agency on March 10. Autoblog reached out to company spokesperson Christian Bokich via email for more information. "We currently expect to be in touch with customers by late March. Customers may continue to drive their vehicles until the recall is performed," he said. Related Video: RECALL Subject : Rear Side Marker Illumination/FMVSS 108 Report Receipt Date: MAR 10, 2015 NHTSA Campaign Number: 15V137000 Component(s): EXTERIOR LIGHTING Potential Number of Units Affected: 30,141 All Products Associated with this Recall Vehicle Make Model Model Year(s) MERCEDES BENZ CLS400 2015 MERCEDES BENZ CLS550 2012-2015 MERCEDES BENZ CLS63 2012-2015 Details Manufacturer: Mercedes-Benz USA, LLC. SUMMARY: Mercedes-Benz USA, LLC. (MBUSA) is recalling certain model year 2015 CLS 400 and CLS 400 4matic, 2012-2015 CLS 550 and CLS 550 4matic, 2012-2013 CLS 63, 2014 CLS 63, and 2014-2015 CLS 63P. The affected vehicles have LED tail lights that may not light on the sides, reducing the rear side visibility of the vehicle. As such, these vehicles fail to comply with the requirements of Federal Motor Vehicle Safety Standard (FMVSS) No.