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Weekly Recap: Jaguar takes a leap with price cut, new strategy

Jaguar was one of the famous automotive props and plotlines in the now-iconic drama Mad Men. There's a scene where the show's protagonist, Don Draper, deftly undercuts an influential Jaguar dealer by indicating that get-me-in-the-door local radio spots would be an effective way to sell cars like the slinky E-Type. The British executives think this is folly – Draper knows they will – and his advertising strategy wins out over the dealer's approach to move the metal. Jaguar's not doing that, but half a century later in the real world the company is launching plans to make its cars more attainable to new and younger customers like Millenials. These aren't coupons, but this is a leap for Jaguar, which has long banked on sexy styling and its rich motorsports history to overshadow its past mechanical flaws. Put simply, Jaguar is addressing the reasons why people, especially the younger set, don't buy its cars. The 2017 XE will start at $35,895 when it launches next spring – which makes it an attractive buy for a successful, relatively young person. When it's time to move up, the redesigned XF will be more attainable, coming in at $52,895, which is $5,275 less than the 2015 model. The flagship XJ sedan and the enthusiast-oriented F-Type sports car will also get thousands of dollars worth of added standard features, and Jag is actively pitching them as a better value than their competitors. "The Jaguar brand is on the eve of a major transformation that will see it dramatically increase its presence in the United States luxury marketplace with an expanded lineup, pricing focused on the core of the luxury market, and an all-new ownership package with best-in-class coverage," Joe Eberhardt, CEO of Jaguar Land Rover North America, said in a statement. The brand's quality and reliability dings have also lurked in the back of buyers' minds for decades, though that's an outdated notion. Jaguar placed third in J.D. Power's Initial Quality Study in June and was the top-ranked luxury brand in J.D. Power's Customer Service Index in March. Not content, the company is rolling out an enhanced program called Jaguar EliteCare that launches on 2016 models. It offers a five-year, 60,000-mile limited warranty, the longest among its competitors, with free scheduled maintenance during that period. The plan also covers roadside assistance and connectivity features.

New Forza 6 car pack adds 1,000 hp German race truck

Today, Forza Motorsport 6 continues its pattern of monthly updates with seven new cars in the Turn 10 Select Car Pack. The diverse group of cars spans nearly 60 years of motoring history with a combination three street and four track cars from Germany, Italy, the UK, and the UK. Turn 10 Studios will also release an update that brings back Monza, Catalunya, and the Circuit of the Americas tracks. The seven vehicles in the pack are the 1957 BMW Isetta 300 Export, the 1969 Ford Brawner Hawk III, the 1980 Fiat 124 Sport Spider, the 2014 Jaguar #14 Emil Frey GT3 Jaguar XK, the 2014 Chevrolet #4 ROAL Motorsport RML Cruze TC1 WTCC, the 2015 Mercedes-Benz #24 Tankpool24 Racing Truck, and the 2015 McLaren 570S Coupe. The BMW, Fiat, and McLaren all represent iconic vehicles for their respective brands. While the BMW may not be fast and the McLaren is the baby of the brand, their importance can't be overstated. It also can't be a coincidence that Fiat is releasing an all-new 124 Spider, now based on the Mazda MX-5 Miata, just as Forza is adding in a version of the original. The racecars share a similar iconic nature. The Ford Brawner Hawk III won the 1969 Indianapolis 500 with Mario Andretti at the wheel. The team behind the GT3 XK has ties with Jaguar going back decades. The Chevrolet Cruze is one of the most successful cars in the history of the World Touring Car Championship. Finally, the Mercedes-Benz racing truck was added because the developers saw them in real life and thought racing these big trucks would be cool. The car pack is available to for $7 total, or players can purchase each car individually. Related video: Related Gallery Forza 6 Car Pack Toys/Games BMW Fiat Mercedes-Benz forza car pack

2018 wrap-up, Ford Ranger and Mercedes A-Class | Autoblog Podcast #566

In the final Autoblog Podcast of 2018, Editor-in-Chief Greg Migliore is joined by Senior Editor Alex Kierstein and Associate Editor Reese Counts. They kick off the conversation by talking about a couple of hot new vehicles: the Ford Ranger and Mercedes-Benz A 220 4Matic. Then they round up the biggest stories of 2018 before helping a listener choose a new car in the "Spend My Money" segment. Thanks for listening, and happy holidays. The Autoblog Podcast will be back next year. Autoblog Podcast #566 Get The Podcast iTunes – Subscribe to the Autoblog Podcast in iTunes RSS – Add the Autoblog Podcast feed to your RSS aggregator MP3 – Download the MP3 directly Rundown Driving the 2019 Ford Ranger Driving the 2019 Mercedes-Benz A-Class 2018 news roundup The ups and downs of Tesla and Elon Musk Losing Sergio Marchionne and the arrest of Carlos Ghosn Lots of layoffs Trump and tariffs Spend My Money Feedback Email – Podcast@Autoblog.com Review the show on iTunes Related Video: