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Watch these Super Bowl car commercials [UPDATE]

On Sunday, February 3, the New England Patriots take on the Los Angeles Rams in Super Bowl 53 at Mercedes-Benz Stadium in Atlanta, Georgia. Some will watch because of the storyline of the old-school dynasty facing off against the new-school wunderkinds, but a large chunk of people will solely be watching for the commercials. Lucky for those who slot into the latter category, many of the manufacturers release their super bowl ads ahead of time, or have simply opted to release the commercials only online. Scroll down to see what car companies have already shown their cards. Audi Audi goes the comedic route in its clip for the Big Game. It starts with a grandpa showing his grandson a gorgeous Audi e-tron GT tucked away in a garage before he's shaken awake. Turns out he was just choking on a cashew in his cubicle at his boring job. Dodge Dodge does what it knows: create enough smoke to punch more holes in the ozone layer. Set to "The Devil Went Down to Georgia (the Super Bowl is in Atlanta, get it!?), a Challenger SRT Hellcat widebody, Charger SRT Hellcat, and Durango SRT are seen ripping through a city, leaving a trail of rubber crumbs in their wakes. Genesis Genesis has not yet released a commercial prior to the Super Bowl, but it is the official luxury vehicle of the NFL. Because of this, Genesis is hosting a fan experience for 10 days before the game. It will showcase the brand's cars, offer games, and have photos opportunities and autograph days. Hyundai Jason Bateman alert! Hyundai is one of the few companies to hook a major celebrity for its advertisement, and the casting is perfect. Bateman plays a doorman who takes people to various terrible events in life, including root canals, the middle seat, and shopping for a car. The ad centers around Hyundai's Shopper Assurance, which is Hyundai's new method for car shopping. Jeep An old 1963 Jeep Gladiator finds its strength in the crusher and transforms into a a new 2020 Gladiator, with a firm declaration that the nameplate is officially back. Kia Through Kia's commercial, a young boy wonders out loud what it'd be like if the millions spent on Super Bowl commercials were used to help others.

Next Mercedes E-Class to get quad-turbo inline-six, augmented reality

It's been 10 years since an inline six-cylinder engine sat up front in a Mercedes-Benz road car, but the straight-six shooter returns with the 2016 E-Class. According to a report in Car we'll see a modular family in gasoline and diesel versions, and Auto Evolution adds that the bore and stroke will be shared by both fuel types. Car says a 2.9-liter diesel variant arrives first in global markets, putting out 313 horsepower when twin-turbocharged and "over 400bhp" when fitted with two more battery-powered turbos. Auto Evolution's numbers match those and add torque figures, with 516 pound-feet for the former and 627 lb-ft for the latter - but it makes no mention of the two extra turbos. AE believes the gas versions will ring in at 367 hp and 479 lb-ft, and 435 hp and 553 lb-ft. Keep in mind that until we hear it from Stuttgart, this is all (exciting) speculation. Elsewhere in E-ville, more aluminum and that scalable MRA platform mean a weight loss of somewhere between 154 and 330 pounds compared to today's car. Seven bodystyles (including the CLS-Class) will continue to make up the range, with the coupe and convertible growing a bit to provide proper four-seater comfort. It will bear the new standard for Daimler technology, showcasing the next step in the company's Intelligent Drive with features like phone-controlled self-parking in confined spaces and augmented reality in the heads-up display. Related Video: Featured Gallery Mercedes-Benz E-Class Spy Shots View 12 Photos News Source: Car, Auto Evolution Rumormill Mercedes-Benz Technology Diesel Vehicles Hybrid Luxury Performance Sedan augmented reality

Is Audi getting complacent and suffering from brain drain?

The argument is made in a Reuters article: Audi is falling behind other luxury brands, such as Mercedes-Benz and BMW, due to a lack of research-and-development spending and "brain drain," or the migration of top executives and R&D chiefs to other parts of the Volkswagen Group. Reuters notes that Audi's current R&D chief is the third in 16 months.
Audi, which contributed to 40 percent of VW Group's $11.6 billion in profit the first nine months of the year, is delivering cars at a record pace: 1.31 million were delivered from January to October 2013 versus BMW's 1.35 million. Yet Audi, Reuters reports, doesn't have a halo car akin to BMW's new electrified i3 and i8 or an answer to Mercedes' plug-in-hybrid S-Class, and the R&D spending at Audi is less than BMW and Mercedes by a fair margin. It's noted in the article, however, that Audi benefits from other R&D spending within VW Group.
Reuters mentions that BMW "trumpets its new 'i' series" and the new Mercedes CLA and GLA ranges are winning "rave reviews" as part of its argument that Audi's recent lack of technological innovation could hurt future sales. Those cars do pack tons of new technology, some of which are firsts for mainstream production cars. But last time we checked, the i3 could be causing BMW's stock to slide, the CLA isn't receiving the rave reviews that Reuters would have you believe and the GLA hasn't been reviewed yet.