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Mercedes making aggressive plans for Chinese market

Mercedes-Benz is preparing a major product offensive to counteract lagging sales in the Chinese market, aiming 20 new or updated models at the People's Republic in the next two years, according to a report by Reuters. The plan is part of MB's so-called 2020 Initiative, which will see the Stuttgart-based manufacturer dump 2 billion Euros ($2.67 billion) into its Chinese market vehicles in a bid to boost sales to 300,000 units by 2015.
Were it to succeed, China would become the largest market for the Silver Arrow, outpacing Germany and the United States. Leading the charge will be the redesigned E-Class, which is set to launch in China this week. That will quickly be followed by the S-Class, and eventually by the GLA-Class in 2014.
Mercedes has struggled in China, especially relative to its German competition, BMW and Audi. Where Mercedes saw a mere four-percent increase in 2012 sales to 206,150 units, Audi was up a staggering 32 percent, while BMW's numbers jumped 41 percent. While some voices, according to Reuters, accuse Munich and Ingolstadt of boosting their numbers through hefty incentives, the fact remains that Mercedes was just walloped by its competitors last year.

Race recap: 2015 Abu Dhabi Grand Prix is Germany rising as sun sets

Mercedes-AMG Petronas driver Nico Rosberg Rosberg doesn't attribute anything mystical to the form that got him ahead of teammate Lewis Hamilton. He said simply, "Before it was close in the other direction, now it's close in this direction." Mercedes non-executive chairman Niki Lauda went further, saying Rosberg's "brain has switched." Under the desert spotlights it switched so far ahead that Lewis Hamilton qualified nearly four tenths behind the German. Kimi Raikkonen flew the scarlet for Ferrari in third position. Being three spots ahead of Valtteri Bottas gave Raikkonen a huge advantage in locking up fourth position in the driver's championship. Even if he doesn't care about it, as he's publicly stated, Ferrari probably does. Teammate Sebastian Vettel was classified 16th after the German slowed down after making a mistake on his final hot lap, and neither he nor his engineer realized how quickly times were falling on a cooling track. He'd be promoted to 15th when Lotus driver Romain Grosjean was penalized for a gearbox change. Sergio Perez knocked it out of the park for Sahara Force India, claiming fourth ahead of Daniel Ricciardo in fifth for Infiniti Red Bull Racing. Williams driver Bottas was in sixth, in front of the second Force India of Nico Hulkenberg and the second Williams of Felipe Massa in eighth. Daniil Kvyat ensured both Red Bulls were in the top 10 with his ninth position, and Carlos Sainz got the upper hand in qualifying over his Toro Rosso teammate Max Verstappen for the final time this year, rounding out the top 10. Beyond Nico Rosberg's mind, one of his weaknesses was his slow starts. Those are stronger, too, the German tearing off away from the field when the lights went out. Hamilton bogged enough to have to defend from Perez behind, the Mexican trying to slide between Hamilton and Raikkonen on the run to the first corner. Rosberg held the lead into Turn 1 and likewise held it through Turn 21 on the last lap of the race, only ceding it during pit stops. Rosberg's 14th victory gets him level with Graham Hill on the wins list – on the anniversary of Hill's death in a plane crash – and marks the first time in his 10-year F1 career that he's won three races in a row. More proof of his strength: the last few races we haven't heard Rosberg ask for regular updates about what Hamilton's doing, he just drives. Hamilton gave it his best but that wasn't enough.

Mercedes previews sleek concept for CES

It was over two months ago that we spotted a mysterious cloaked prototype said to belong to Mercedes, but we didn't know much about it at the time. And we still don't, but at least the German automaker has given us an idea of what to look forward to. Released on Facebook is this teaser image showing a silhouette of what appears to be that same concept car. The image is accompanied only by these few words: "The future will be bolder than you've ever imagined" and tagged by an accompanying #mbCES - which tells us only that, a) it's futuristic, which we already knew, and b) that it's coming to the CES, set to be held around a week from now in Las Vegas. The sleek one-box design appears to have some sort of appendage atop its roof – just the kind of periscope that might house, say, some cameras – leading to speculation that the idea behind this concept would be to showcase autonomous driving technology. We'd also be surprised if it weren't electric powered and – given the backdrop for its reveal – all the technology Daimler can throw at it. But one way or another, we'll be finding out soon, so watch this space. News Source: Mercedes-Benz via Facebook CES Mercedes-Benz Technology Concept Cars