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6 luxury car brands to watch in 2024

2023 was a healthy year for the auto industry, and even with incentives returning and dealer lots filling up, there's plenty to like about the market if you build luxury automobiles, and we expect 2024 to be more of the same, which makes luxury-segment rivalries all the more interesting. Top luxury car brand rivalries? Well, that sounds downright uncivilized. But we know better, don't we? And when every quarterly sales update is an opportunity to remind somebody else that they bought the wrong status symbol, well, who can resist? Certainly not the diehard customers who fly their favorite brands' banners high.  Read more: Auto sales: Industry records best year since 2019 Read more: 2023 auto sales and 2024 preview: Ford Bronco vs. Jeep Wrangler This is a tricky segment to define, but essentially, we're looking at luxury car brands with depth to their portfolios and dealerships that exist to attract real-world customers. The Bentleys, Rolls-Royces and McLarens of the world are luxury cars, certainly, but we're more concerned with brands that have a bit more mass appeal — manufacturers who treat supply constraints as fiascos rather than features. If you disagree with our selections, feel free to let us know in the comments.  And since we're mostly concerned with finishing order, the luxury brands and totals featured here may change as new data come in throughout 2024. Due to the wild swings of the past several years, we're treating 2023 as the baseline by which we'll measure sales performance. And rather than rank brands vs. their finishing order in 2022, when supply-chain and inflationary issues still played havoc with sales figures, we're starting 2024 off with a clean slate.  The mainstream luxury segment is always a dogfight, but with their varied approaches to electrification all of the major luxury brands are in the midst of reshaping the premium landscape. Who is doing it right? Well, according to U.S. shoppers, the usual suspects are up to their old tricks.

Mercedes partners with Lufthansa to design executive jet cabins [w/poll]

Luxury automakers like to crow about their flagship models boasting first-class cabins, but the truly elite class of travelers know there's a class above that. We're talking about private jets, and now Mercedes is applying its skills to those as well. The German automaker isn't building its own jet aircraft. Its design department has, however, collaborated with Lufthansa to create a cabin space for executive jets that looks even more upscale. The concept integrates the walls, ceiling, and floor of the cabin into one fluid, continuous surface, with the furniture similarly integrated into the design with chairs, sofas, beds, and tables. It's even got a fish tank on board and auto-dimming touchscreen glass panels in front of the windows that can control the infotainment system. The design is being showcased by Mercedes-Benz Style and Lufthansa Technik at the European Business Aviation Convention and Exhibit (EBACE) in Geneva. It's the same show where Brabus displayed its jet cabin design, rival BMW Designworks did the same, and where the Mercedes' Eurocopter cabin design debuted four years ago. There, Mercedes hopes to attract orders from private customers. If the finished product ends up half as stunning as these design renderings look, we don't doubt they'll find a few takers. Mercedes-Benz Style and Lufthansa Technik develop VIP cabin for short- and medium-haul aircraft: State-of-the-art luxury high above the clouds Stuttgart/Geneva, May 19, 2015 In time for EBACE 2015, which will take place from 19 to 21 May 2015 in Geneva, Mercedes-Benz Style and Lufthansa Technik have announced their cooperation on the design and completion of VIP aircraft cabins. The two companies will jointly develop an entirely innovative, luxurious and integrated cabin concept for short- and medium-haul aircraft. Dynamic architecture instead of traditional interior cabin design: Under the joint approach adopted by the two companies, the traditional separation of ceiling, wall and floor will be entirely replaced by a dynamic, spiral layout. This gives rise to new, independent spatial zones without the typical arrangement of seat and wall elements. The new sense of space is additionally reinforced by Mercedes's typically strong emphasis on contrast in terms of material, colour and lighting. The overall design is characterised by the aesthetic appeal of state-of-the-art luxury embodied in the Mercedes-Benz brand.

Mercedes-Benz starts internship program for refugees

Mercedes-Benz has started a new internship program for refugees in Germany, which offers participants work training and German language lessons over the course of fourteen weeks. Its aim is to help refugees and asylum seekers integrate into the German workforce, but not necessarily at the automaker. The "bridge intern" program is a joint effort between Daimler and the German government's Federal Employment Agency. It starts each day on the early shift at 6:00 a.m. with three and a half hours of work in areas like axle production and logistics. That's followed by another three and a half hours of language courses where they learn to converse in German in 10-person groups, which includes help with writing letters for job applications and other critical employment skills. Germany has been flooded recently with refugees and asylum seekers. Many of them have been coming in from the war zone in Syria. However the program also welcomes refugees from other Central Asian and African countries, including Afghanistan, Eritrea, Gambia, Nigeria, and Pakistan. The program is open to participants between the ages of 20 and 51. "The best way for people to integrate is at the workplace," said Michael Brecht, chairman of Daimler's General Works Council. "Doing things together creates understanding for one another. That is why we are delighted that many colleagues have expressed a willingness to mentor the 'bridge interns'." In the statement below, Brecht stresses that the internship participants "are not in competition with temporary agency workers or our core workforce. This program does not put anybody at a disadvantage." The first six weeks of the program are financed by the Federal Employment Agency, but after that, Daimler foots the bull for another eight weeks, paying the interns the standard minimum wage. The first such program has already started at the Unterurkheim plant in Stuttgart, and is set to be followed by other similar programs at additional locations. 40 refugees start 'bridge internships' at Daimler Stuttgart, Nov 09, 2015 - Participants from Afghanistan, Eritrea, Gambia, Nigeria, Pakistan and Syria - Fourteen-week internship in cooperation with the German Federal Employment Agency - Daimler qualifies refugees for the German labor market - Internships for several hundred more refugees are planned at other company locations Forty refugees and asylum seekers have started a so-called 'bridge internship' at Daimler.