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Weekly Recap: Jaguar takes a leap with price cut, new strategy

Jaguar was one of the famous automotive props and plotlines in the now-iconic drama Mad Men. There's a scene where the show's protagonist, Don Draper, deftly undercuts an influential Jaguar dealer by indicating that get-me-in-the-door local radio spots would be an effective way to sell cars like the slinky E-Type. The British executives think this is folly – Draper knows they will – and his advertising strategy wins out over the dealer's approach to move the metal. Jaguar's not doing that, but half a century later in the real world the company is launching plans to make its cars more attainable to new and younger customers like Millenials. These aren't coupons, but this is a leap for Jaguar, which has long banked on sexy styling and its rich motorsports history to overshadow its past mechanical flaws. Put simply, Jaguar is addressing the reasons why people, especially the younger set, don't buy its cars. The 2017 XE will start at $35,895 when it launches next spring – which makes it an attractive buy for a successful, relatively young person. When it's time to move up, the redesigned XF will be more attainable, coming in at $52,895, which is $5,275 less than the 2015 model. The flagship XJ sedan and the enthusiast-oriented F-Type sports car will also get thousands of dollars worth of added standard features, and Jag is actively pitching them as a better value than their competitors. "The Jaguar brand is on the eve of a major transformation that will see it dramatically increase its presence in the United States luxury marketplace with an expanded lineup, pricing focused on the core of the luxury market, and an all-new ownership package with best-in-class coverage," Joe Eberhardt, CEO of Jaguar Land Rover North America, said in a statement. The brand's quality and reliability dings have also lurked in the back of buyers' minds for decades, though that's an outdated notion. Jaguar placed third in J.D. Power's Initial Quality Study in June and was the top-ranked luxury brand in J.D. Power's Customer Service Index in March. Not content, the company is rolling out an enhanced program called Jaguar EliteCare that launches on 2016 models. It offers a five-year, 60,000-mile limited warranty, the longest among its competitors, with free scheduled maintenance during that period. The plan also covers roadside assistance and connectivity features.

Recharge Wrap-up: Honda FCV Concept comes to Detroit, Toyota seeks young green energy fellows

Honda will bring its FCV Concept to the 2015 North American International Auto Show in Detroit in January. The hydrogen-powered concept made its Japanese debut in November, and will now make its way to North America for the first time. The FCV concept improves upon the design of the FCX Clarity with a more striking appearance and roomier interior. Its smaller powertrain packaging means more space for people, and the FCV Concept seats five passengers. Honda also expects the next-generation fuel-cell car, which is scheduled to go on sale in Japan in March 2016, to cost less and have a range of over 300 miles. Read more in the press release below. The Mercedes-Benz B-Class Electric Drive has been awarded an environmental certificate from the TUV Sud technical inspection authority. The certificate is based not just on the vehicle's operation, but the entire lifecycle of the car, including production and recycling. The B-Class Electric Drive produces 24 percent less CO2 over its lifecycle than the Mercedes-Benz B180 when using the EU electricity mix, and 64 percent less when powered by hydroelectricity. Mercedes credits not just the use of electricity, but also the car's energy management system - such as its radar-based regenerative braking - for its carbon reductions. Read more in the press release below. Scania will test a wirelessly charged plug-in hybrid bus in Sweden. Beginning in June 2016, the bus will be put to daily use in Sodertalje. One of its stops will have a wireless charging station where the bus will recharge for six to seven minutes before continuing on its route again. The charger is located under the road surface and the bus positions itself above it to charge inductively. About $1.3 million will come from the Swedish Energy Agency to fund the test project, which could save up to 90 percent of fuel costs. If expanded to a fleet of 2,000 buses, it could save up to 13 million gallons of fuel each year. Read more at Green Car Congress, and in the press release below. Sandia National Laboratories and Linde are teaming up to expand hydrogen fueling infrastructure. The two groups have signed an agreement to research and develop new hydrogen stations, as well as ways to make fuel cell vehicles more desirable for consumers. They are looking at ways to incorporate hydrogen into existing fuel stations where possible, and make sure that it is able to be done safely.

Red Bull may seek engines from Ferrari after Mercedes snub

Red Bull and Renault's fractured relationship is pushing the Austrian F1 team to find a new engine provider. But after a trip across the German border to chat with Mercedes-Benz proved fruitless, the team is apparently set to head across its home country's southern border, and into Italy. Yep, Red Bull Ferrari could be a thing next season. According to RBR boss Christian Horner, the company is just doing "necessary due diligence" in contacting other engine suppliers, although he's willfully admitted to Germany's Bild newspaper that the "idea of Mercedes is finished," BBC Sport reports. It wasn't so much that Mercedes and Red Bull couldn't come to financial agreement – Red Bull owner Dietrich Mateschitz views throwing money into F1 in much the same way you or I toss pennies into the mall fountain – but rather that the Germans had no interest in supplying the best engines on the grid to the factory team's perennial rival. BBC Sport seems to think that fact, along with what the outlet calls Red Bull's "antagonistic" relationship with engine suppliers, killed the Mercedes deal. Honda and RBR aren't likely to happen either, thanks to McLaren (not that we think Red Bull would approach the Japanese, which have struggled mightily all season long). By process of elimination, that just leaves Ferrari. Scuderia Ferrari Team Principal Maurizio Arrivabene confirmed that his team can accommodate Red Bull's engine needs, and that he wasn't concerned with the idea of a Ferrari engine in an Adrian Newey-designed body. "In theory they have big names, with Newey as chief designer and it is easy to think that if you give them the engine they will build a scary chassis, which means they will be really competitive," Arrivabene told BBC Sport. "Concerning my team, my engineers and aerodynamicists know their own jobs. For that reason I don't have a problem, and competition is nice when you have a stronger competitor." "This doesn't mean tomorrow morning we will give our engines to Red Bull or Toro Rosso," Arrivabene added. And it's that statement we'd suggest remembering. There are, after all, still seven races left in the 2015 season, which is quite a lot of time for new and different developments within the sport's notoriously gruesome political process. In other words, don't count on an announcement from any team or manufacturer for at least a few more races. Related Video: