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Is Audi getting complacent and suffering from brain drain?

The argument is made in a Reuters article: Audi is falling behind other luxury brands, such as Mercedes-Benz and BMW, due to a lack of research-and-development spending and "brain drain," or the migration of top executives and R&D chiefs to other parts of the Volkswagen Group. Reuters notes that Audi's current R&D chief is the third in 16 months.
Audi, which contributed to 40 percent of VW Group's $11.6 billion in profit the first nine months of the year, is delivering cars at a record pace: 1.31 million were delivered from January to October 2013 versus BMW's 1.35 million. Yet Audi, Reuters reports, doesn't have a halo car akin to BMW's new electrified i3 and i8 or an answer to Mercedes' plug-in-hybrid S-Class, and the R&D spending at Audi is less than BMW and Mercedes by a fair margin. It's noted in the article, however, that Audi benefits from other R&D spending within VW Group.
Reuters mentions that BMW "trumpets its new 'i' series" and the new Mercedes CLA and GLA ranges are winning "rave reviews" as part of its argument that Audi's recent lack of technological innovation could hurt future sales. Those cars do pack tons of new technology, some of which are firsts for mainstream production cars. But last time we checked, the i3 could be causing BMW's stock to slide, the CLA isn't receiving the rave reviews that Reuters would have you believe and the GLA hasn't been reviewed yet.

Mercedes F1 to use Qualcomm 5 GHz WiFi for its tire data

In Formula 1 you need more of everything. More speed, more grip, more hospitality, more money. And you need data, reams and reams of data. The Mercedes-AMG Formula 1 team – the guys with the silver cars driven by 2015 F1 champion Lewis Hamilton and his teammate Nico Rosberg – need so much information that they've teamed with Qualcomm to wirelessly upload thermal imaging data of its tires. During a typical race weekend Mercedes's two racecars will generate approximately half a terabyte of data. Live telemetry has been a feature of Formula 1 for 20 years, though there are more restrictions on it than in the past. (In the days leading up to last weekend's United States Grand Prix in Texas, Formula 1 major domo Bernie Ecclestone said that F1 needs to cease being an engineering war and return more responsibility to the drivers.) Nevertheless, F1 teams gather vast amounts of data during a race weekend, particularly in practice sessions during which restrictions on what they can upload from cars – from engine/power unit parameters to aerodynamic loads – are less prohibitive. For example, during a typical race weekend Mercedes's two racecars will generate approximately half a terabyte of data. Mercedes F1 technical director Paddy Lowe points out that the standard telemetry system simply doesn't have the bandwidth to handle the thermal tire imaging data that the onboard thermal cameras generate. Why do you want a thermal video of the tires? Because it tells the engineers and drivers precisely how much temperature there is across the surface of a tire during a lap, in corners and on the straights. It also indicates how quickly the tires come up to temperature and when they potentially overheat. Understanding the temperature variations allows the team to set the cars up optimally for grip and tire life during a stint. Qualcomm's system works with the race cars like this: Each car has forward- and rear-facing cameras in a winglet mounted on the left side of the engine intake behind the driver's head, which continuously record thermal images of the tires. As a Mercedes enters the pit lane, it passes a Qualcomm 802.11ac WiFi receiver to which it uploads the thermal data. As the car nears the garage, another receiver takes over the upload. Several Qualcomm Snapdragon 805 processors crunch the raw data as it uploads. The data is encrypted – there are always prying eyes in Formula 1.

Mercedes C-Class Cabriolet advances to prototype stage

Following up on last month's sighting of the Mercedes-Benz C-Class Coupe, we've got a pretty sizable update on the C-Class Cabriolet, after a prototype of the new droptop was spotted undergoing testing in Germany. A quick comparison with last year's spy photos shows that Mercedes has made a lot of progress, moving on to full-blown production prototypes with a minimal amount of camouflage. Really, though, we already knew what the C-Class Cab would look like – identical to a C-Class sedan below the beltline, although the tail will likely be a bit more sporting – these spy photos merely confirm that. Expect to see the production C-Class Cabriolet debut at (or more likely shortly before) the 2015 Frankfurt Motor Show, where it will appear alongside the next-generation C-Class Coupe. Check out the spy photos up top. Related Video: