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Mercedes C111 concept in commercial spoof A Fistful of Wolves

A Fistful of Wolves is a spoof of fashion advertising, commissioned by Mercedes-Benz to spread a cheeky word about Berlin Fashion Week. Yet, in the lampooning of sartorial gobbledygook, plenty of automotive advertising gets doused with cold water, too - like the ads that subscribe to the importance of being earnest (looking at you Matthew McConaughey and Kate Walsh), or the ones that try to convey just how unimaginably cool you'll be once you've jumped into the three-year-lease hole (looking at you, um... Mercedes-Benz and every other German luxury brand). We appreciate a brand that can make fun of itself, though. Led by Australian Justin O'Shea driving the Mercedes C111 through Berlin, it's beautiful satire as O'Shea tries to be fashion-forward while his friends go on about their daily lives, wondering why he never seems to be listening until he's offered cake, or why he's trying to walk in slow motion. Check it out in the video above. News Source: Mercedes-Benz via YouTube, Car and Driver Celebrities Humor Marketing/Advertising Mercedes-Benz Coupe Concept Cars Videos spoof

Lewis Hamilton's 2010 McLaren Mercedes F1 car going up for auction

Lewis Hamilton has been racing in Formula 1 since 2007, and the multiple-championship-winner has won a lot of races. But none of the driver's former race-winning cars has ever come up for public auction. That will change this summer when RM Sotheby's auctions off a McLaren F1 racer that Hamilton drove during the 2010 season. The McLaren-Mercedes MP4-25A racer is chassis number 1, and features its as-raced silver-and-red Vodafone livery. Hamilton won the Turkish Grand Prix, the Canadian Grand Prix and the Belgian Grand Prix that season. The auction will take place in conjunction with the British Grand Prix at Silverstone on July 17. The sale is being held on Saturday afternoon, just ahead of Sprint Qualifying Race. The Formula 1 race takes place the next day, on Sunday. In a unique — and fitting — twist, the car actually will be lapping the track at speed during the bidding. Whether that will juice the final sale price remains to be seen; the pre-sale auction estimate for the car is $5–$7 million. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. First Ever Lewis Hamilton Formula 1 Race Winning car to be Auctioned Live at 2021 British Grand Prix   Related Video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. How to train like an F1 driver

Our love of SUVs is killing people in the streets

Americans are fond of supersized fast-food meals and colossal convenience-store fountain drinks, even though they're clearly bad for our health and U.S. adults keep getting fatter. We also like large vehicles, and our love affair with SUVs is killing people in the streets. According to a recent investigation by the Detroit Free Press/USA Today, the increase in SUV sales over the past several years coincides with a sharp rise in pedestrian deaths in the U.S. — up 46 percent since 2009, with nearly 6,000 people killed in 2016 alone. With SUV sales surpassing sedans in 2014 and pickups and SUVs currently accounting for 60 percent of new vehicle sales, it's no wonder Ford announced in April plans to cease U.S. sales of almost all passenger cars. And this followed Fiat Chrysler's move to virtually an all-truck, -SUV and -crossover lineup. While the Freep/USA Today investigation found that the simultaneous surge in SUV sales and pedestrian deaths comes down to vehicle size, it also points to a lack of action on the part of the National Highway Traffic Safety Administration (NHTSA), even though it knew of the dangers SUVs pose to pedestrians. Also blamed are automakers dragging their feet on implementing active safety features. Using federal accident data, the Insurance Institute for Highway Safety (IIHS) determined that there was an 81 percent increase in single-vehicle pedestrian fatalities involving SUVs between 2009 and 2016. Freep/USA Today's analysis of the same data by counting vehicles that struck and killed pedestrians instead of the number of people killed showed a 69 percent increase in SUV involvement. As far back as 2001, researchers at Rowan University forecasted a rise in pedestrian deaths as Americans began switching to SUVs. "In the United States, passenger vehicles are shifting from a fleet populated primarily by cars to a fleet dominated by light trucks and vans," the researchers wrote, with light trucks comprising SUVs.