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Watch these Super Bowl car commercials [UPDATE]

On Sunday, February 3, the New England Patriots take on the Los Angeles Rams in Super Bowl 53 at Mercedes-Benz Stadium in Atlanta, Georgia. Some will watch because of the storyline of the old-school dynasty facing off against the new-school wunderkinds, but a large chunk of people will solely be watching for the commercials. Lucky for those who slot into the latter category, many of the manufacturers release their super bowl ads ahead of time, or have simply opted to release the commercials only online. Scroll down to see what car companies have already shown their cards. Audi Audi goes the comedic route in its clip for the Big Game. It starts with a grandpa showing his grandson a gorgeous Audi e-tron GT tucked away in a garage before he's shaken awake. Turns out he was just choking on a cashew in his cubicle at his boring job. Dodge Dodge does what it knows: create enough smoke to punch more holes in the ozone layer. Set to "The Devil Went Down to Georgia (the Super Bowl is in Atlanta, get it!?), a Challenger SRT Hellcat widebody, Charger SRT Hellcat, and Durango SRT are seen ripping through a city, leaving a trail of rubber crumbs in their wakes. Genesis Genesis has not yet released a commercial prior to the Super Bowl, but it is the official luxury vehicle of the NFL. Because of this, Genesis is hosting a fan experience for 10 days before the game. It will showcase the brand's cars, offer games, and have photos opportunities and autograph days. Hyundai Jason Bateman alert! Hyundai is one of the few companies to hook a major celebrity for its advertisement, and the casting is perfect. Bateman plays a doorman who takes people to various terrible events in life, including root canals, the middle seat, and shopping for a car. The ad centers around Hyundai's Shopper Assurance, which is Hyundai's new method for car shopping. Jeep An old 1963 Jeep Gladiator finds its strength in the crusher and transforms into a a new 2020 Gladiator, with a firm declaration that the nameplate is officially back. Kia Through Kia's commercial, a young boy wonders out loud what it'd be like if the millions spent on Super Bowl commercials were used to help others.

Mercedes spent ˆ250 million to win Formula One titles last year

Success in Formula One requires skill, diligence, commitment and ingenuity. It also takes truckloads of money. In the case of Mercedes in last year's world championship, in which it took both the drivers' and constructors' titles in dominant style, those truckloads came to ˆ250 million last season alone – equivalent to over $285m in dead presidents. A report from Germany's own Auto Motor und Sport details the staggering investment that Mercedes made in order to get to the winner's circle last season. After 15 seasons with McLaren netting one constructors' and three drivers' titles, Mercedes motorsport chief Norbert Haug convinced the Daimler board late in 2009 to take over the Brawn GP team that had just won the championship. Because the team would be getting a large payout from Bernie Ecclestone as the returning champions the following year, and with sponsors lined up, Daimler only had to pony up a small portion of a smaller budget: in 2010 (its first season under the Mercedes banner), the team ran on a budget of "only" ˆ153 million ($175m). Over the course of the following seasons, though, the team's share of the TV revenues from Formula One Management went down as Mercedes struggled to climb back up the standings, but successive advocates (including Haug, Ross Brawn and Niki Lauda) successfully convinced the bean-counters in Stuttgart to ratchet up the payments. By 2012, the budget was expanded to ˆ200 million, and further climbed to ˆ250 million in 2013 and 2014. Fortunately for Daimler, the investment was starting to pay off by then as the team finished second in the constructors' standings in 2013, bringing ˆ74 million in from Ecclestone's coffers to cover roughly a third of the budget. With Malaysian oil giant Petronas alone kicking in upwards of another ˆ30 million per season as title sponsor (as of 2009 when it signed on), and untold millions more coming in from other partners, it looks like the actual cost to Daimler for securing both world titles and a winning reputation was actually more like hundred million or so.

Lewis Hamilton wins record sixth British Grand Prix

SILVERSTONE, England — Formula One championship leader Lewis Hamilton won a record sixth British Grand Prix on Sunday after jumping ahead of Mercedes teammate Valtteri Bottas by taking advantage of the safety car being deployed. In front of his home fans, Hamilton made the decisive move to the front in the 20th of the 52 laps by pitting to get new tires. With the safety car still out after Antonio Giovinazzi spun off in his Alfa Romeo, Hamilton rejoined ahead of pole-sitter Bottas. "The safety car came out and it was perfect timing," Hamilton said. Hamilton had initially attacked Bottas on the fourth lap, overtaking but failing to keep position. "It was maybe not my luckiest day," Bottas said after falling 39 points behind Hamilton in the championship standings. "But that's life." After finally moving into the lead, Hamilton avoided pitting again so stayed on hard tires while Bottas was on fresher soft ones but the world champion still set a lap record on the final lap. By beating Bottas by almost 25 seconds, Hamilton extended his championship lead over the Finn to 39 points and moved ahead of Jim Clark and Alain Prost to take the record for British GP victories. "I love you Silverstone," Hamilton said over the team radio in the week when the track's future for the race was secured until at least 2024. It was an 80th career win for Hamilton, of which seven have come in the 10 races this season. "Today was one of the best days I can remember having," Hamilton said. "I have done so many races you would think I would get used to it or the feeling would numb down but it feels as amazing as the first win (at Silverstone in 2008)." Charles Leclerc of Ferrari completed the podium after a crash in the fight for third saw Sebastian Vettel crash into the back of Max Verstappen on lap 38. "It was my mistake," Vettel said. "He passed me and he ran a bit wide which gave me the chance to come back. "I looked for a second he was going for the right and there would be a gap on the left ... but it didn't open and by that time it was already too late." Too late for Vettel to avoid crashing his Ferrari into the back of Verstappen, damaging the floor and diffuser of the Red Bull. "He apologized," Verstappen said. Vettel finished 15th and now trails Hamilton by 100 points in fourth place. Motorsports Ferrari Mercedes-Benz Racing Vehicles F1 Lewis Hamilton british grand prix