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Watch these Super Bowl car commercials [UPDATE]

On Sunday, February 3, the New England Patriots take on the Los Angeles Rams in Super Bowl 53 at Mercedes-Benz Stadium in Atlanta, Georgia. Some will watch because of the storyline of the old-school dynasty facing off against the new-school wunderkinds, but a large chunk of people will solely be watching for the commercials. Lucky for those who slot into the latter category, many of the manufacturers release their super bowl ads ahead of time, or have simply opted to release the commercials only online. Scroll down to see what car companies have already shown their cards. Audi Audi goes the comedic route in its clip for the Big Game. It starts with a grandpa showing his grandson a gorgeous Audi e-tron GT tucked away in a garage before he's shaken awake. Turns out he was just choking on a cashew in his cubicle at his boring job. Dodge Dodge does what it knows: create enough smoke to punch more holes in the ozone layer. Set to "The Devil Went Down to Georgia (the Super Bowl is in Atlanta, get it!?), a Challenger SRT Hellcat widebody, Charger SRT Hellcat, and Durango SRT are seen ripping through a city, leaving a trail of rubber crumbs in their wakes. Genesis Genesis has not yet released a commercial prior to the Super Bowl, but it is the official luxury vehicle of the NFL. Because of this, Genesis is hosting a fan experience for 10 days before the game. It will showcase the brand's cars, offer games, and have photos opportunities and autograph days. Hyundai Jason Bateman alert! Hyundai is one of the few companies to hook a major celebrity for its advertisement, and the casting is perfect. Bateman plays a doorman who takes people to various terrible events in life, including root canals, the middle seat, and shopping for a car. The ad centers around Hyundai's Shopper Assurance, which is Hyundai's new method for car shopping. Jeep An old 1963 Jeep Gladiator finds its strength in the crusher and transforms into a a new 2020 Gladiator, with a firm declaration that the nameplate is officially back. Kia Through Kia's commercial, a young boy wonders out loud what it'd be like if the millions spent on Super Bowl commercials were used to help others.

Next Mercedes-AMG E63 to produce around 600 hp

"Sources" have told Autocar that the coming Mercedes-AMG E63 will get "something in the range of" 600 horsepower from a "next step" development of the 4.0-liter, twin-turbo V8 currently in the C63 sedan. Since the standard E-Class isn't due for introduction until the 2016 Detroit Motor show, we're probably a year away from finding out if "something in the range of" actually means a square 600 hp when the car the AMG E63 is revealed. Right now the E63 S is powered by a 5.5-liter twin-turbo V8 it shares that engine with the CLS63, S63, SL63, and G63, and all but the G63 get 577 hp from that engine. The 4.0-liter V8 in the C63 S is rated at 503 hp in the S model, the same as the dry-sump version of that engine that gets 503 hp in the AMG GT. Point being the jump to 600 hp isn't outrageous, and would keep up with the numbers rumored for the next BMW M5. New turbos will likely be responsible for much of that power, with AMG's powertrain chief having told Road & Track that the present turbos are doing all the work they were designed for. Depending on where the much lighter AMG GT3 road car comes in, the next AMG E63 should be the most powerful V8 model in the range. There'll be plenty of other doodads besides, like a new nine-speed automatic, 84-LED adaptive headlights, remote controlled parking, smartphone-activated NFC-based unlock and vehicle start, Vehicle-to-X communication, adaptive cruise control that recognizes speed limit signs, and a massive advance in the suite of Mercedes Intelligent Driving features. Related Video: News Source: Autocar Mercedes-Benz Luxury Performance Sedan mercedes-amg e63

Petrolicious relives history with Stirling Moss and his Mercedes SLR

We take it as a given that lap records will keep getting beaten. That's just the way things work: the development of racing cars proceeds at breakneck speeds, dwindling lap times down over the ages. Not at the Mille Miglia, though. The legendary Sir Stirling Moss won the famous Italian race together with journalist Denis Jenkinson in 1955, recording an almost unfathomable average speed of nearly 98 miles per hour in the Mercedes 300 SLR bearing the number 722 – the inspiration behind the extreme SLR McLaren Stirling Moss edition speedster that debuted seven years ago. Nobody (not even Moss himself) managed to beat that time in the subsequent two years before the race was shut down for good. It was only revived decades later as an historic rally that's more about consistency and, by its nature, doesn't put that record in contention. This year's event is coming up soon, so the cinematographical artisans at Petrolicious caught up with Moss and that legendary SLR – perfectly preserved as it has been by Mercedes – for a drive down memory lane.