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Mercedes harkens back to tortoise and hare for AMG GT Super Bowl spot

With just six automakers scheduled as advertisers during this year's Super Bowl, they sure aren't trying to keep things a surprise ahead of the kick off. After already teasing its spot days ago, Mercedes-Benz is the latest to fully reveal a minute-long commercial for the game. The whimsical ad modernizes Aesop's age-old fable about the race between the tortoise and the hare with a dose of muscle from the 2016 Mercedes-AMG GT S. The spot, titled Fable, starts exactly as you would expect, with a forest full of animals congregating to watch the boastful hare race the steady tortoise. Although, this race apparently takes place in Germany because the turtle eventually stumbles upon the AMG factory and its latest twin-turbocharged sports coupe. The commercial isn't quite as gripping as Mercedes' 2013 Super Bowl ad for the CLA-Class with Kate Upton and Willem Dafoe as the devil, but the new one might be an opportunity for much of the audience to see the GT for the first time. See for yourself, above.

2023 Mercedes-Maybach S 680 by Virgil Abloh is maximum fashion with a V12

If the Mercedes-Maybach S 680 wasn’t already exclusive enough for you, listen up. This is the limited-edition Maybach by Virgil Abloh version of the Mercedes-Maybach S 680, and there will only be 150 of them built for the world. The vehicle is the result of a collaboration between Virgil Abloh and Mercedes chief designer Gordon Wagener. Mercedes says the design was finalized prior to AblohÂ’s passing in November 2021. In case youÂ’re unfamiliar with Abloh, know that he was many things throughout his life. HeÂ’s known best for being a fashion designer and entrepreneur, but he was also an artist, philanthropist and architect. As for the car itself, the exterior uses a two-tone paint combo that you might recall from the Project Maybach electric off-road coupe. The bottom half is meant to make you think of sand, while the top half contrasts that in a glossy Obsidian Black finish. The window frames lose their bright look and are painted black to make it as monolithic as possible from the side. Even the forged wheels are painted in the sandy hue. The same theme continues for the interior. ItÂ’s a black and tan two-tone throughout, and MercedesÂ’ Nappa Leather is used to cover surfaces. A unique Mercedes-Maybach and Virgil Abloh logo is inscribed on the center console to denote this carÂ’s special-edition status. YouÂ’ll see the same logo on rear cushions, headrests and door sills. Mercedes even went so far as to modify the infotainment system and its controls for this special edition. The “home” button gets a sandy Abloh theme, and so do the selectable apps on screen. TheyÂ’re decorated with fashion accessories, and theyÂ’re hopefully still as easy to depict and use as MercedesÂ’ standard MBUX icons. As for extras beyond the car itself, every one of these special-edition models comes with a wooden box emblazoned with the Mercedes-Maybach and Virgil Abloh logo. Inside the box, youÂ’ll find a 1:18 replica of the car, a carabiner hook and your two keys. YouÂ’re also going to get a car cover featuring the Virgil Abloh logo with the car, but this one doesnÂ’t fit in the box. If you really want to look the part next to your car, there is a whole line of clothing designed by Virgil Abloh that is launching today, too. It comprises clothing done in shades and hues similar to the car, so you can truly look the part hopping out of your Virgil Abloh Mercedes-Maybach.

Mercedes GLE to debut in NY, will get plug-in variant

On the eve of the 2015 Detroit Auto Show, Dieter Zetsche, Chairman of Daimler AG, said that 2015 will be the "Year of the SUV" at Mercedes-Benz. This means a host of new and updated sport-utility and crossover models, kicked off with the debut of the GLE-Class Coupe (pictured above) – in 450 AMG Sport and Mercedes-AMG GLE63 variants – here in the Motor City. But there's far more in store throughout the year. First, Mercedes has confirmed it will debut the non-coupe GLE-Class – the M-Class replacement – at the New York Auto Show in April. It will share most of its architecture with the GLE Coupe revealed here in Detroit, but will also come with a plug-in hybrid option. Mercedes-Benz debuted an S-Class Plug-In Hybrid at the Los Angeles Auto Show last November, and will expand this technology to other core models in its range. First, we will see the C350 Plug-In Hybrid, which also makes its debut here in Detroit. Beyond that, Mercedes has confirmed that the GLE-Class will benefit from a plug-in option, as will the upcoming GLC-Class crossover – the renamed replacement for the GLK. No official timing has been given for the GLC, but Mercedes confirms that both it and its largest utility vehicle – the GLS-Class (currently known as the GL-Class) – will debut "later this year." Year of the SUV, indeed. Featured Gallery 2016 Mercedes-AMG GLE63 Coupe View 9 Photos Green Detroit Auto Show New York Auto Show Mercedes-Benz Crossover SUV Hybrid Luxury PHEV 2015 Detroit Auto Show mercedes glk-class mercedes gl-class mercedes gle-class mercedes glc-class mercedes gls-class