Mercedes 560sel Limo on 2040-cars

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Mercedes harkens back to tortoise and hare for AMG GT Super Bowl spot

With just six automakers scheduled as advertisers during this year's Super Bowl, they sure aren't trying to keep things a surprise ahead of the kick off. After already teasing its spot days ago, Mercedes-Benz is the latest to fully reveal a minute-long commercial for the game. The whimsical ad modernizes Aesop's age-old fable about the race between the tortoise and the hare with a dose of muscle from the 2016 Mercedes-AMG GT S. The spot, titled Fable, starts exactly as you would expect, with a forest full of animals congregating to watch the boastful hare race the steady tortoise. Although, this race apparently takes place in Germany because the turtle eventually stumbles upon the AMG factory and its latest twin-turbocharged sports coupe. The commercial isn't quite as gripping as Mercedes' 2013 Super Bowl ad for the CLA-Class with Kate Upton and Willem Dafoe as the devil, but the new one might be an opportunity for much of the audience to see the GT for the first time. See for yourself, above.

Mercedes-Benz killing Maybach in 2013, replacing with S600 Pullman

According to an unnamed Mercedes-Benz source speaking with AutoWeek, the German automaker is killing off its Maybach line in 2013.
The unsurprising news comes after the brand was resurrected in 2002, but failed to meet sales expectations with its two core models, the Maybach 57 and 62. Further solidifying its fate, a deal with Aston Martin to aid in the development of future Maybachs fell through earlier this year.
According to the AutoWeek insider, the plan is to continue to sell both Maybach models through the end of 2013, after which the fifth-generation S-Class will go on sale. When that happens, three new variants of the S-Class will be available, including an all-new, range-topping S600 that brings back the Pullman moniker and may be better suited to competing with the likes of Bentley and Rolls-Royce.

2017 Mercedes-AMG C63 S Coupe First Drive

Remember 2008? The government said companies could make food from cloned animals. Derrick Rose became a Bull, Michael Phelps killed it at the Beijing Olympics, the Giants killed gamblers everywhere by beating the Patriots in the Super Bowl. The money that banks had been dousing in lighter fluid for years finally caught fire courtesy of Lehman Brothers. General Motors admitted it got torched for a $38.7-billion loss in 2007. Oil hit $147 a barrel. Tata introduced the Nano. And Mercedes-Benz gave us the W204 C63 AMG, a sedan we didn't know we'd been waiting for until we drove it. It was hammer in front and hell in back, that naturally aspirated 6.2-liter V8 with 451 horsepower and 443 pound-feet of torque swearing in Beelzebub's childhood tongue through four oval pipes jutting from a heart of black diffuser darkness. It was everything AMG had always been, howling mad in a straight line. And everything AMG hadn't been, sharp and fast through a turn. AMG booked a lot of goodwill for that endeavor, a substantial success that bred huge expectations. Not only would we not be surprised by the 2017 AMG C63 S, we would expect it to be outstanding. And it is. But not in the way we expected. What we love about the W205 C-Class sedan is the same thing that gives us pause about the AMG C63 S: they both grew up. The coupe shares only the doors, roof, and decklid with the sedan. The C63 Coupe shares only the doors, roof, and decklid with the standard production car. The hood is 60 millimeters longer, and there's a front splitter ready to make nasty crunching noises around town. The trunk gets a trim blade of a spoiler, strengthening the design connection to the S-Class Coupe. Blistered wheels broaden the C63 S Coupe by 2.5 inches in front and 2.6 inches millimeters in back, putting needed muscle on that otherwise svelte rear end and visually bolting the car to the road. Track is wider, too, and standard 19-inchers fill the wheel wells. It's a beautiful machine, and when draped in one of the 80 bazillion shades of matte silver AMG is known for, it's devastating. Our subjective take is that it's swapped personas with the BMW M4. Now it's the C63 S that channels muscular grace, while the M4 takes Bluto as its spirit animal. What's left to be said about Mercedes interiors, other than to give way for the heckling about the COMAND touchscreen placement? This interior does it like all the rest, with the exception of a small steering wheel with an absurdly fat rim.