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BMW reclaims US luxury sales crown from Mercedes

The numbers, they are in: BMW has reclaimed the luxury-sales crown from Mercedes by a margin of 9,347 cars. Mercedes donned the king's headgear in 2013 after a strong final quarter of 2013 when the new CLA and S-Class poured out of dealerships. This year, led by the 3 Series/4 Series and X5, BMW sold 339,738 units – a 9.8-percent increase year-on-year. Mercedes, led by the C-Class and M-Class, saw its sales go up by 5.7 percent to 330,391 units. We'll have to wait a bit to see if there's another registrations-vs-sales challenge as in 2012, when BMW was anointed US luxury ruler. Behind them, a dark horse named Lexus nudged closer to the leading Teutons, selling 311,389 cars. The Japanese luxury automaker also had the biggest gain among the top three, its sales rising by 13.7 percent compared to 2013. Audi had the biggest sales of anyone among the top five, though, with a 15.2-percent gain to 182,011, which moved it a spot ahead of Cadillac; the Wreath-and-Crest brand dropped 6.5 percent to 170,750. Acura (167,843), Infiniti (117,300), and Lincoln (94,474) took the final positions. Speaking of Lincoln, sales at the once-mighty luxury marque stand as the mightiest jump of any on this list, up 15.6 percent. That's the power of Matthew McConaughey... and better cars and a new crossover, sure. So now that we're back to Round One of 2015, in case no one else has said it yet: "Ok, fight!"

Lexus NX, BMW i3 to get Super Bowl commercials

At this point last year, we'd been getting news on automotive-focused Super Bowl commercials for more than two months. The teasers hadn't come out yet, but manufacturers lined up for the super-expensive spots were making their intentions known. This year? Almost nada, until this week. BMW has said it will air a 60-second spot promoting the i3 during the first quarter of the game, the Munich firm returning to The Big Game after a four-year absence. BMW says, "Big ideas like the BMW i3 take a little getting used to, and the creative idea surrounding our spot will play on this analogy." We say that pitching a tiny range-extended hatchback during the beer-iest American sports orgy of the year should make for some neat commentary afterward. Lexus is putting its new NX crossover in the second Super Bowl commercial it's ever aired, eschewing the glitter of celebrities and glamor for a straight-shooting spot and the tagline, "Be seen, be heard, make some noise." Joining those two are Kia, Mercedes-Benz, Nissan and Toyota. The six confirmed carmakers are down from eleven last year, when car spots made up a quarter of the total ad time. The price to do business for 30 seconds this year: reportedly around $4.5 million, up a stacks from last year's $4 million. You can watch the Lexus commercial in the video above, and beneath that, the BMW press release below has a bit more information on its effort. BMW to Advertise All-Electric BMW i3 during Super Bowl XLIX. The all-electric BMW i3 is featured in a 60-second spot during Super Bowl XLIX on Sunday, February 1, 2015. Woodcliff Lake, NJ – January 15, 2015... Today, BMW announced plans to feature the all-electric BMW i3 in a 60-second spot during Super Bowl XLIX on Sunday, February 1, 2015. After a 4-year hiatus, BMW will be returning to the big game with a commercial during the first quarter. "As one in three Americans will tune in to watch the Super Bowl, we are thrilled to use this platform to educate viewers on the importance of electric mobility," said Trudy Hardy, Vice President of Marketing, BMW of North America. "Big ideas like the BMW i3 take a little getting used to, and the creative idea surrounding our spot will play on this analogy." BMW i is BMW's forward-looking and sustainable brand dedicated to solving many of the mobility challenges faced by the world's most densely populated cities. The BMW i3 is the first of the BMW i vehicles constructed from the ground up primarily of carbon fiber.

2015 Mercedes-Benz S550 PHEV offers the best of both worlds it's ready to conquer

The Mercedes-Benz S-Class just keeps growing – both in terms of dimensions and in terms of variants. Nevermind the S-Class Coupe for a moment and focus only on the sedan: in North America alone, you can get the big Benz in S550, S600, S63 and S65 spec, and at the Los Angeles Auto Show this year, Daimler has rolled out the new Maybach version as well. But if it's a more environmentally friendly way to woosh around town in serene luxury that you're after, you'll want to look at the new S550 Plug-In Hybrid. Joining Daimler's growing range of battery-powered models alongside the E400 Hybrid, B-Class Electric Drive and Smart ED (the latter soon to be replaced by an all-new version), the S550 PHEV is the German automaker's first plug-in hybrid. It was first announced over a year ago and made its debut at the Frankfurt Motor Show last year, but now the US-spec car is making its North American debut in LA. Promising "the performance of a V8 and the fuel consumption of a compact model," the S550 PHEV pairs a 3.0-liter twin-turbo V6 to an 80-kW electric motor, the S550 PHEV packs a combined 436 horsepower and 479 pound-feet of torque to reach 62 in just 5.2 seconds, top out at 130 miles per hour or drive up to 20 miles on electric mode alone. On the European combined cycle, it'll return an impressive 84 miles per gallon, all the while never skimping on the luxury. Scope it out in our gallery of photos from the show floor in LA and delve into the details in the press release below. First PLUG-IN HYBRID with a star: S550 PLUG-IN HYBRID The new Mercedes-Benz S550 PLUG-IN HYBRID blends an ultramodern hybrid drive configuration with the unique innovations and the luxurious equipment and appointments of the S-Class. The luxury sedan impresses with exceptional dynamism and efficiency. Thanks to standard pre-entry climate control it also offers unique climate comfort. The first certified three-liter luxury sedan in the world is a further milestone on the road to emission-free mobility. "The S550 PLUG-IN HYBRID is the first luxury sedan with the performance of a V8 and the fuel consumption of a compact model. The greatest challenge in this is to translate efficiency into superior performance. In this respect there is a highly interesting parallel with our successful Formula 1 racing car, which likewise has a turbocharged V6 engine and a high-tech hybrid drive," says Prof. Dr.