1987 Mercedes Benz 560 Sec "factory Suede Interior" on 2040-cars

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YouTube viewers prefer BMW

BMW owners sometimes get a bad rap as being snobbish, rude drivers, but according to a new study by the online marketing company ZEFR, Bimmer aficionados also have a close relationship with the brand's vehicles. With well over 4 billion YouTube views, the German automaker is the industry's king of the road online. Making the popularity even sweeter for marketers, 95 percent of those clicks are for fan videos, which represents loads of free advertising. BMW isn't the only automaker with such an extensive following. Honda comes in a close second with around 4 billion views, and Mercedes-Benz is just a little behind it. Among all brands, it's the norm for fan-made videos rather than the official ones to get the lion's share of the clicks, generally 95 percent or more. "YouTube has become a treasure trove for connecting with the right people for automakers," Dave Rosner, ZEFR marketing boss, said to Automotive News. Beyond just a popularity contest among brands, automotive videos are big business on YouTube, according to ZEFR's research. Enthusiasts are leading the way, too. Racing is by far the most-watched category with 895,000 clips generating a staggering 8.2 billion views. Classic cars are also a very hot topic with 305,000 videos getting 1.6 billion clicks. Surprisingly, when it comes to watching auto videos, sedans are most popular on YouTube with over 9 billion views, according to Automotive News. Meanwhile, SUVs, performance vehicles, and pickups were each around 3 billion or less. You can check out the full study for yourself, as a PDF, here. Related Video:

Mercedes working on new inline-six engines

Mercedes-Benz will make a return to the inline-six-cylinder engine game, according to a report from the UK's AutoCar. It's not clear what's prompting the phasing out of the current array of V6s.
We'll see the first inline-six from Mercedes in next-generation E-Class, set to debut in 2016. Following that, it'll arrive as part of a mid-cycle refresh for the C-Class in 2017. What's particularly special about the new inline-six is its modular nature, which will allow Mercedes to eventually spinoff three- and four-cylinder options, with the three-pot arriving alongside the new inline-six.
In other news, AutoCar uncovered some details on the next C-Class AMG, which will ditch its excellent 6.2-liter, AMG V8 in favor of a 4.0-liter, twin-turbocharged V8, although we've already told you about that. What we didn't know at the time, though, was that the 4.0-liter would be paired first with a new, seven-speed AMG Speedshift transmission and offer all-wheel drive. AC also reports that a nine-speed Speedshift is in the works.

Vision Mercedes-Maybach 6 teases gullwing doors in video

Because these are the times we live in, automakers tease their biggest and best debuts mercilessly before finally dropping the curtain. That's why we're writing about the Vision Mercedes-Maybach 6 Concept again. Here's a new video, posted on Mercedes' Instagram page, showing even more of the hulking two-door coupe. For one, it looks like Mercedes is revisiting gullwing doors. There's a brief snippet of the doors in the open position with a red light – possibly a brake light – bisecting the roof. The video also gives us a couple of good looks at the taillights, which are super-model skinny, just like the lamps up front. Look close at the rear three-quarter cut, and you'll spot a strong chrome strip that accentuates and breaks up those beefy rear haunches. It's hard to tell where they fit in with the chrome strips on the front fenders and hood, so we'll probably need to wait until the big debut to see how it all works out. As we've said twice already, the Vision Mercedes-Maybach 6 debuts on August 18. Stay tuned. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.