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Aston Martin's deal with Mercedes-AMG more than skin-deep

Aston Martin is working on a raft of new models. But it's not going it alone: it has a technical partnership with Mercedes-AMG, the details of which have only been revealed in bits and pieces. If these latest spy shots are anything to go by, however, the arrangement could run deeper than anyone initially let on. Spied undergoing testing at the Nurburgring, this prototype for the upcoming successor to the Aston Martin DB9 is widely expected to be called the DB11 (10 is being used by James Bond's new ride). From the outside it doesn't look different than the previous versions we've seen running around, but this time we can also peer into the cabin, and that's where things start to get interesting. Despite the best arm-waving efforts by the development engineers, our spy photographers managed to snap a couple of shots of the interior. And though it looks far from being ready for production, the components we see appear to have been lifted from the Mercedes S-Class Coupe – particularly the steering wheel, digital instrument cluster, and almost the entire center console. This speaks to a deeper collaboration between the British and German automakers. The 4.0-liter twin-turbo V8 from the Mercedes-AMG GT, C63, and G500 4x42 is already being adapted for use in the next generation of Astons. Related Video:

YouTube's Super Bowl commercial buzz list dominated by automakers [w/videos]

After Sunday's big game, YouTube will be the place to watch every commercial that you missed when you left your seat for an emergency guac refill or, as we say in Cleveland, took the Browns to the Super Bowl. That makes YouTube the nation's water cooler on Monday, and it's got some preliminary stats to share in the lead up to kickoff.
As you know, Super Bowl advertisers, particularly automakers, like to endlessly tease their big budget commercials in the weeks before the game, many times revealing them outright days in advance. Because of this, YouTube can tell us which commercials have been viewed the most so far, and their top five list is all automakers.
Kaley Cuoco appears to have been a good investment for Toyota, as her ad for the RAV4 has garnered the most YouTube views - six million and counting - among Super Bowl commercials so far. Second place goes to Mercedes-Benz, though not its actual Super Bowl commercial, but rather the teaser for it. You know, the one with Kate Upton and the car washing, which is up to 5.6 million views. Third place is Audi's Prom commercial (3.3M views), fourth goes to Volkswagen's slightly controversial Get In, Get Happy ad (3.3M views), and the fifth and final spot is bookended by the teaser video for Kaley Cuoco's commercial (3.2M views). You can watch all five in order below.

Mercedes C111 concept in commercial spoof A Fistful of Wolves

A Fistful of Wolves is a spoof of fashion advertising, commissioned by Mercedes-Benz to spread a cheeky word about Berlin Fashion Week. Yet, in the lampooning of sartorial gobbledygook, plenty of automotive advertising gets doused with cold water, too - like the ads that subscribe to the importance of being earnest (looking at you Matthew McConaughey and Kate Walsh), or the ones that try to convey just how unimaginably cool you'll be once you've jumped into the three-year-lease hole (looking at you, um... Mercedes-Benz and every other German luxury brand). We appreciate a brand that can make fun of itself, though. Led by Australian Justin O'Shea driving the Mercedes C111 through Berlin, it's beautiful satire as O'Shea tries to be fashion-forward while his friends go on about their daily lives, wondering why he never seems to be listening until he's offered cake, or why he's trying to walk in slow motion. Check it out in the video above. News Source: Mercedes-Benz via YouTube, Car and Driver Celebrities Humor Marketing/Advertising Mercedes-Benz Coupe Concept Cars Videos spoof