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Mercedes 'could' do BMW i rival. But it won't

It's a safe bet that if one automaker does something, its big rival won't be far behind with a response. This is true no matter the country in question. So with BMW's i sub brand enjoying a firm, green standing, it seems like only a matter of time before Mercedes-Benz answers. Or not. Speaking to Autocar, the company's head of sales and marketing, Ola Kallenius, said Mercedes could absolutely conjure up an ultra-efficient sub-brand filled with unique, eco-friendly models to compete with the i3 and i8. Or, you know, it could just apply a fuel-sipping philosophy across the company's range and crush i with a far wider array of models and powertrains. "We could choose for the purpose-made electric vehicles to create some sort of sub-brand but, right now, Mercedes is focused on investing tremendous resources into the path towards zero emissions," Kallenius told Autocar. "It's something that will affect the whole portfolio." And that's not all. "What we're going to do in terms of the road to zero emissions is invest heavily in alternative drivelines and electrification," Kallenius said. "That's a very wide strategy, but it means that by the end of next year we will have 10 plug-in hybrid models, which, I think, is the widest portfolio of any luxury manufacturer." Zing. Kallenius went on to say that on top of the PHVs, MB will sell three all-electric models – two Smart-badged vehicles and the not-for-US B-Class – while its next fuel-cell model, a GLC-based CUV, will hit dealers at the end of 2017. Related Video:

Mercedes-Benz releases stunning first images of 2014 S-Class

The all-new 2014 Mercedes-Benz S-Class, designated W222, is one of the most highly anticipated debuts of its model year. Every generation of the flagship sedan has broken new ground in technology and innovation for the entire industry, and the German automaker appears determined to raise the bar much further with its latest arrival as it promises to deliver "the best automobile in the world." Mercedes-Benz has just released nearly two dozen interior images of the new sedan, showing off style in design, craftsmanship in execution and pioneering advancements in technology.
Unlike all previous generations - the first S-Class officially arrived in 1972 - the 2014 model completely discards a traditional instrument cluster and replaces it with two high-resolution color displays in 8:3 format with a screen diagonal of 12.3 inches (the outgoing model's gauges were a mix of digital and analog). The left unit displays traditional analog gauges (digitally, of course) while the right unit is reserved for infotainment and comfort settings with the automaker's all-new mBrace2 - a cloud-based entertainment and information delivery system that is rolling out this year.

Lewis Hamilton wins record sixth British Grand Prix

SILVERSTONE, England — Formula One championship leader Lewis Hamilton won a record sixth British Grand Prix on Sunday after jumping ahead of Mercedes teammate Valtteri Bottas by taking advantage of the safety car being deployed. In front of his home fans, Hamilton made the decisive move to the front in the 20th of the 52 laps by pitting to get new tires. With the safety car still out after Antonio Giovinazzi spun off in his Alfa Romeo, Hamilton rejoined ahead of pole-sitter Bottas. "The safety car came out and it was perfect timing," Hamilton said. Hamilton had initially attacked Bottas on the fourth lap, overtaking but failing to keep position. "It was maybe not my luckiest day," Bottas said after falling 39 points behind Hamilton in the championship standings. "But that's life." After finally moving into the lead, Hamilton avoided pitting again so stayed on hard tires while Bottas was on fresher soft ones but the world champion still set a lap record on the final lap. By beating Bottas by almost 25 seconds, Hamilton extended his championship lead over the Finn to 39 points and moved ahead of Jim Clark and Alain Prost to take the record for British GP victories. "I love you Silverstone," Hamilton said over the team radio in the week when the track's future for the race was secured until at least 2024. It was an 80th career win for Hamilton, of which seven have come in the 10 races this season. "Today was one of the best days I can remember having," Hamilton said. "I have done so many races you would think I would get used to it or the feeling would numb down but it feels as amazing as the first win (at Silverstone in 2008)." Charles Leclerc of Ferrari completed the podium after a crash in the fight for third saw Sebastian Vettel crash into the back of Max Verstappen on lap 38. "It was my mistake," Vettel said. "He passed me and he ran a bit wide which gave me the chance to come back. "I looked for a second he was going for the right and there would be a gap on the left ... but it didn't open and by that time it was already too late." Too late for Vettel to avoid crashing his Ferrari into the back of Verstappen, damaging the floor and diffuser of the Red Bull. "He apologized," Verstappen said. Vettel finished 15th and now trails Hamilton by 100 points in fourth place. Motorsports Ferrari Mercedes-Benz Racing Vehicles F1 Lewis Hamilton british grand prix