1992 Mercedes Benz 400se on 2040-cars

Auto blog

Is Audi getting complacent and suffering from brain drain?

The argument is made in a Reuters article: Audi is falling behind other luxury brands, such as Mercedes-Benz and BMW, due to a lack of research-and-development spending and "brain drain," or the migration of top executives and R&D chiefs to other parts of the Volkswagen Group. Reuters notes that Audi's current R&D chief is the third in 16 months.
Audi, which contributed to 40 percent of VW Group's $11.6 billion in profit the first nine months of the year, is delivering cars at a record pace: 1.31 million were delivered from January to October 2013 versus BMW's 1.35 million. Yet Audi, Reuters reports, doesn't have a halo car akin to BMW's new electrified i3 and i8 or an answer to Mercedes' plug-in-hybrid S-Class, and the R&D spending at Audi is less than BMW and Mercedes by a fair margin. It's noted in the article, however, that Audi benefits from other R&D spending within VW Group.
Reuters mentions that BMW "trumpets its new 'i' series" and the new Mercedes CLA and GLA ranges are winning "rave reviews" as part of its argument that Audi's recent lack of technological innovation could hurt future sales. Those cars do pack tons of new technology, some of which are firsts for mainstream production cars. But last time we checked, the i3 could be causing BMW's stock to slide, the CLA isn't receiving the rave reviews that Reuters would have you believe and the GLA hasn't been reviewed yet.

Ferrari's Vettel sets lap record and take pole position for Chinese Grand Prix

SHANGHAI – Ferrari made Formula One rivals sit up and take notice after an ominous show of speed in qualifying for Sunday's Chinese Grand Prix. World championship leader Sebastian Vettel took pole position with a lap more than half a second faster than that of Valtteri Bottas, the fastest of the two Mercedes drivers in third place. The German's best time of one minute, 31.095 seconds – a Shanghai circuit record – turned up the heat on a chilly afternoon with Finnish team mate Kimi Raikkonen joining him on the front row. "We thought coming into today that we would be fighting for the pole position," said Bottas, whose reigning champion team mate Lewis Hamilton qualified fourth after aborting his final flying lap. "But it was definitely out of reach today, there was nothing in the lap that we could have gained that much." "I don't know if we can challenge, we're half a second behind today," added Hamilton. "We were quicker in the race in the last race (Bahrain) but they (Ferrari) were able to hold on. They will probably do the same tomorrow." Dominant isn't a word that has been used to describe Ferrari since they chalked up five straight drivers' titles and six consecutive constructors' crowns with Michael Schumacher, but they were imperious on Saturday. The front row lockout was their second in a row after Vettel beat Raikkonen to pole last weekend in Bahrain. "Ferrari were just way too quick," said Red Bull's Max Verstappen, who was fifth fastest but a hefty 0.701 seconds off Vettel's pace. "Somehow they've found a turbo button on the straight because they are really quick and still in the corners they are reasonably quick." Verstappen's Red Bull teammate Daniel Ricciardo added, "Ferrari has had really good pace all weekend and I can't say honestly now that we're going to have their pace tomorrow, but Mercedes definitely look within reach." Ferrari's speed had already stunned rivals after Friday's opening day of practice pointed to a close battle, even if Hamilton was top of the timesheets. With temperatures plunging on Saturday, the scarlet cars seemed to come into their own. Vettel, who holds a 17-point lead over Mercedes rival Lewis Hamilton after winning in Australia and Bahrain, is looking good for a hat-trick. No driver has ever won the season's first three races without being crowned champion that year, and the last Ferrari driver to do it was Schumacher in 2004 when he was at the peak of his powers and won the opening five.

McLaren Racing will return to Mercedes F1 engines from 2021

SOCHI, Russia — McLaren will be reunited with Mercedes engines from the 2021 season as the former champions go back to using the German manufacturer's power units in their bid to return to the top. The Woking-based team are currently supplied by Renault, having joined forces with the French company last year. They will see out that deal, which runs until the end of 2020, before making the switch back to Mercedes as part of a long-term agreement until at least 2024. "We are delighted to welcome McLaren back to the Mercedes-Benz racing family with this new power unit supply agreement," said Mercedes' motorsports head Toto Wolff in a joint statement with McLaren issued at the Russian Grand Prix on Saturday. "We hope that this new long-term agreement marks another milestone for McLaren as they aim to take the fight to the sport's top teams, including our Mercedes works team." The McLaren-Mercedes partnership initially ran from 1995 to the end of 2014. It turned McLaren, enduring a slump after their heady days of dominance during the late 1980s and early 90s with Honda, into a force to be reckoned with once again. The combination won 78 races, a constructors' title and three drivers' titles with Mika Hakkinen (1998, 1999) and Lewis Hamilton who raced to his first Formula One title with the team in 2008. McLaren find themselves in a similar phase now, rebuilding after three dismal years with Honda, the Japanese manufacturer they rejoined forces with at the end of 2014 in a bid to recreate their dominance from 30 years ago. Fielding a fresh driver line up of British rookie Lando Norris and Spaniard Carlos Sainz, they have made big strides this year and are currently locked in a battle for fourth in the overall standings with Renault's works team. But they haven't won a race since the season-ending 2012 Brazilian Grand Prix, when they were still powered by Mercedes. "Renault has been instrumental to our Formula One recovery plan and a fantastic partner to McLaren Racing," said Zak Brown, chief executive of McLaren Racing. "This agreement is an important step in our long-term plan to return to success in Formula One." McLaren's new deal with the German manufacturer, whose power units have set the benchmark in Formula One's turbo-hybrid era, coincides with a planned rules overhaul aimed at leveling the playing field and creating better racing. The shake-up could be just what a team like McLaren need to make that final jump up to the top.