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Weekly Recap: Jaguar takes a leap with price cut, new strategy

Jaguar was one of the famous automotive props and plotlines in the now-iconic drama Mad Men. There's a scene where the show's protagonist, Don Draper, deftly undercuts an influential Jaguar dealer by indicating that get-me-in-the-door local radio spots would be an effective way to sell cars like the slinky E-Type. The British executives think this is folly – Draper knows they will – and his advertising strategy wins out over the dealer's approach to move the metal. Jaguar's not doing that, but half a century later in the real world the company is launching plans to make its cars more attainable to new and younger customers like Millenials. These aren't coupons, but this is a leap for Jaguar, which has long banked on sexy styling and its rich motorsports history to overshadow its past mechanical flaws. Put simply, Jaguar is addressing the reasons why people, especially the younger set, don't buy its cars. The 2017 XE will start at $35,895 when it launches next spring – which makes it an attractive buy for a successful, relatively young person. When it's time to move up, the redesigned XF will be more attainable, coming in at $52,895, which is $5,275 less than the 2015 model. The flagship XJ sedan and the enthusiast-oriented F-Type sports car will also get thousands of dollars worth of added standard features, and Jag is actively pitching them as a better value than their competitors. "The Jaguar brand is on the eve of a major transformation that will see it dramatically increase its presence in the United States luxury marketplace with an expanded lineup, pricing focused on the core of the luxury market, and an all-new ownership package with best-in-class coverage," Joe Eberhardt, CEO of Jaguar Land Rover North America, said in a statement. The brand's quality and reliability dings have also lurked in the back of buyers' minds for decades, though that's an outdated notion. Jaguar placed third in J.D. Power's Initial Quality Study in June and was the top-ranked luxury brand in J.D. Power's Customer Service Index in March. Not content, the company is rolling out an enhanced program called Jaguar EliteCare that launches on 2016 models. It offers a five-year, 60,000-mile limited warranty, the longest among its competitors, with free scheduled maintenance during that period. The plan also covers roadside assistance and connectivity features.

The BMW M8 leads this month's list of discounts

Back in June of this year, the BMW 8 Series was the most heavily discounted vehicle in America. This month, it's the 617-horsepower M8. Midsummer buyers of the 2020 BMW M8, which is offered in hardtop, convertible and four-door Gran Coupe bodystyles, were seeing an average of $6,150 cut off the sticker; this month that figure has ballooned all the way to $16,864. That's more than 11% off the car's $150,000-plus retail price, and, according to data provided by TrueCar, it's the largest dollar amount sliced off the retail price of any car for the month of September. Next is the Maserati Quattroporte, buyers of which are saving $15,912 for an average transaction price of $99,763. If that's still too expensive, the smaller Ghibli's $70,030 average transaction price represents a huge 14.5% discount, earning the Italian sedan entry into our monthly top 10 best deals list.  The third largest monetary discount in September comes off the $131,066 sticker price of the lovely 2019 Mercedes-AMG GT. Take $15,473 off that sum for an average transaction price of $115,593. For a look at the best new car deals in America based on the percentage discount off their suggested asking prices, check out our monthly recap here. And when you're ready to buy, click here for the Autoblog Smart Buy program, which brings you a hassle-free buying experience with over 9,000 Certified Dealers nationwide. BMW Maserati Mercedes-Benz Car Buying Coupe Luxury Performance Sedan consumer best deals biggest discount

Mercedes introduces the details of the C450 AMG 4Matic

We saw the AMG Sport models joining the C-Class line in Detroit, but Mercedes has waited until the press launch of the Mercedes-AMG C63 to give us the details. In case you've forgotten about how this new puzzle piece fits, there's Mercedes-Benz, there's Mercedes-AMG, then there's the Mercedes-Benz AMG Sport line slotted in between for those who want sporty luxury but not too much of either. This is the second variant in that line-up, and also the second to get V6 power, following the GLE450 AMG Coupe. In the case of the C450 AMG 4Matic, that means a twin-turbo six-cylinder with 367 horsepower and 383 pound-feet of torque, an increase of 38 hp and 29 lb-ft over the C400 4Matic on which it's based. It goes much closer to proper AMG territory with its looks and features, with that sharp, chrome-trimmed lip in front, the oblong lower intakes, lightweight wheels, and a "special AMG badge" on the front fenders. In back, the sedan gets a spoiler on the trunk, the wagon gets a roof spoiler. There's a suspension highly derivative of that on the C63 AMG, with three-stage dampers. So too the five drive modes laid out like on traditional AMGs, the 7G-Tronic automatic transmission, the ESP with Curve Dynamic Assist, and it will even sound close to an Affalterbach special thanks to a sports exhaust. Cabin occupants can play the real deal with sport seats and a flat-bottomed wheel with red cross-stitching. We don't have a price yet, but there will probably be plenty of room between the price of the AMG C63 and the $48,950 C400 4Matic to make buyers happy. The press release below has all the info. Related Video: The new C-Class models from Mercedes-AMG: Mercedes-AMG C 63 and Mercedes-Benz C 450 AMG 4MATIC Mercedes-Benz C 450 AMG 4MATIC: Second AMG sports model with V6 power Driving Performance – the AMG brand claim and typical character traits can now be experienced by an even broader target group. The new C 450 AMG 4MATIC expands the product range of the sports car and performance brand within Mercedes-Benz with another new AMG sports model. As an attractive entry into the world of AMG, the C 450 AMG 4MATIC combines a 270 kW (367 hp) 3.0-litre V6 biturbo engine with a permanent Performance all-wheel-drive system and sophisticated suspension technology adopted from the Mercedes-AMG C 63. This all results in fascinating driving performance and the hallmark emotional expressiveness of the brand.