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Watch these Super Bowl car commercials [UPDATE]

On Sunday, February 3, the New England Patriots take on the Los Angeles Rams in Super Bowl 53 at Mercedes-Benz Stadium in Atlanta, Georgia. Some will watch because of the storyline of the old-school dynasty facing off against the new-school wunderkinds, but a large chunk of people will solely be watching for the commercials. Lucky for those who slot into the latter category, many of the manufacturers release their super bowl ads ahead of time, or have simply opted to release the commercials only online. Scroll down to see what car companies have already shown their cards. Audi Audi goes the comedic route in its clip for the Big Game. It starts with a grandpa showing his grandson a gorgeous Audi e-tron GT tucked away in a garage before he's shaken awake. Turns out he was just choking on a cashew in his cubicle at his boring job. Dodge Dodge does what it knows: create enough smoke to punch more holes in the ozone layer. Set to "The Devil Went Down to Georgia (the Super Bowl is in Atlanta, get it!?), a Challenger SRT Hellcat widebody, Charger SRT Hellcat, and Durango SRT are seen ripping through a city, leaving a trail of rubber crumbs in their wakes. Genesis Genesis has not yet released a commercial prior to the Super Bowl, but it is the official luxury vehicle of the NFL. Because of this, Genesis is hosting a fan experience for 10 days before the game. It will showcase the brand's cars, offer games, and have photos opportunities and autograph days. Hyundai Jason Bateman alert! Hyundai is one of the few companies to hook a major celebrity for its advertisement, and the casting is perfect. Bateman plays a doorman who takes people to various terrible events in life, including root canals, the middle seat, and shopping for a car. The ad centers around Hyundai's Shopper Assurance, which is Hyundai's new method for car shopping. Jeep An old 1963 Jeep Gladiator finds its strength in the crusher and transforms into a a new 2020 Gladiator, with a firm declaration that the nameplate is officially back. Kia Through Kia's commercial, a young boy wonders out loud what it'd be like if the millions spent on Super Bowl commercials were used to help others.

2015 Mercedes-Benz S65 AMG Coupe

For Mercedes-Benz to truly demonstrate the capabilities and sensations of the S65 AMG Coupe, it needs to commission the building of a highway halfway to the moon. That's right, a ribbon of Autobahn roughly 120,000 miles long, with 50,000 miles of twisties and sweepers. Let's even add some loop-de-loops though the ionosphere, since, you know, we're going all the way with this. We've been following the headlines about progress on a new lunar lander and the SpaceX Mars Colonial Transporter, but we recently discovered that we've already got both of them in the S65 AMG Coupe. This isn't a car, it's a rocket ship. And it's not perfect, but it is spectacular. Starting with the way it looks. When Mercedes unveiled the concept at the 2013 Frankfurt Motor Show, I wasn't impressed. In fact, I told the Mercedes PR person, "It's fine, but the rear end doesn't do anything for me." And today? I'll have the crow, please, with lots of ketchup. When the test car you see here arrived, my loins tumbled and my knees developed a slight tremble. By the following week I was posing thought experiments like, "What's hotter: me in this car, or nothing else ever?" It's big – just eight inches shorter than the S-Class sedan and only an inch narrower. It's an inch longer than the Porsche Panamera and four inches wider, but just 0.3-inches taller than that slinking sport sedan. Its size and segment seem to have freed the designers' pens, and we think it's the best and most unapologetic expression of the brand's current language. We'd normally vote "nay" to a face full of chrome, but the coupe has the width to spread the polished elements around, and the top-to-bottom three-dimensionality indeed earns the adjective "jewel-like." A button on the center console lifts the entire car to protect those jewels when needed. The profile doesn't give up on the rising, sculpted wedge we've known for years – the one we used to love on the SL-Class. And again, the 16.6-foot expanse of sheet metal gives those opposing swage lines an unhurried opportunity to carve the body. The sidelong swell is enhanced by the carbon-fiber rocker panel laid into the concavity along the bottom, as well as those hips over the rear wheels. Speaking of which, the polished, 20-inch forged rollers are spot on. The bluff backside is sculpted just enough to keep it interesting, from the decklid spoiler to the horizontals across the bumper and carbon diffuser. Mostly, though, it seems to say to anyone behind, "Please.

Mercedes may not be done with R-Class after all

The idea of blending a three-row SUV and a minivan into a luxury model like the Mercedes-Benz R-Class still seems wonderfully absurd, particularly when you consider that there was an AMG version of that German people-mover. Apparently, though, one of the brand's execs doesn't believe the concept behind the R-Class is all that bizarre. In fact, he thinks it could be time to try again. Wolf-Dieter Kurz, Mercedes' vice president in charge of SUVs and sports cars, believes that crossovers could be a major driver of product variants in the future due to their popularity. There are a lot of design possibilities to explore in the segment, in his opinion. "There was already one that we had in the portfolio – maybe we were too early – which was the R-Class, which we are still selling in China. It's doing good, with 12,000 to 14,000 units per year," Kurz said during the launch of the GLE and GLE Coupe, according to CarAdvice. Under a recent deal, the quirky model is made by AM General and exported out of the US. Kurz even suggested the exact niche that the new model might fill. "So let's say these more, let's say, on-road based but still very roomy, but not station wagon, is definitely an interesting segment also in the future," he said, according to CarAdvice. That almost sounds like a blend of wagon and SUV in a move not too dissimilar from the current Subaru Outback or the old R-Class. One hurdle for any future model reviving the concept of the R-Class is that the company is already bursting with CUVs. Every size is practically already filled with the GLA, GLC, GLE, and forthcoming GLS, plus Coupe variants for some of them.