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Mercedes out to defend its F1 crown with new W06 Hybrid Silver Arrow

They say there's only one way to go when you're on top, and that's down. That's the direction in which every other team on the Formula One grid will be trying to push Mercedes this season, but the defending champions will be doing their best to stay on top. What you see here is the embodiment of that effort. After taking pole position at all but one race last season, the checkered flag at all but three and an impressive dozen one-two finishes, the new Mercedes AMG F1 W06 Hybrid will have one heck of an act to follow. In accordance with the only major change to the sporting regulations for 2015, the most obvious difference over last year's W05 is the revised front end, but the team insists it worked hard over the winter to optimize everything underneath that silver and teal bodywork, from the suspension to the turbocharged hybrid power unit and everything in between. One of only two teams (alongside Ferrari) on the grid this season to develop its own engine in-house, the Mercedes PU106A proved practically unbeatable last season. And with engine development all but completely frozen in the off-season, its innovations are likely to prove just as insurmountable this year. But as team principal Toto Wolff puts it, in quoting Babe Ruth, "Yesterday's home runs don't win today's games." While nothing's for certain in one of the world's the most competitive arenas, chances are still high that Mercedes will continue to dominate this season just as it did the last. The most gripping battle, then, may very well be waged once again between Lewis Hamilton and Nico Rosberg, whose rivalry started long before either got their start in F1, from karting and up through the ranks of the lower formulae. Though Lewis was just crowned world champion for the second time, Nico has been with the Mercedes team for longer, has been in F1 for longer and didn't give up on chasing Lewis all of last season – so don't expect him to this year, either. MERCEDES AMG PETRONAS Gets Back to Work with the new F1 W06 Hybrid Silver Arrow Jerez, Feb 01, 2015 The MERCEDES AMG PETRONAS Formula One Team today unveiled its 2015 Formula One World Championship challenger, the F1 W06 Hybrid, ahead of the first day of pre-season testing at the Circuito de Jerez in Spain.

Watch these Super Bowl car commercials [UPDATE]

On Sunday, February 3, the New England Patriots take on the Los Angeles Rams in Super Bowl 53 at Mercedes-Benz Stadium in Atlanta, Georgia. Some will watch because of the storyline of the old-school dynasty facing off against the new-school wunderkinds, but a large chunk of people will solely be watching for the commercials. Lucky for those who slot into the latter category, many of the manufacturers release their super bowl ads ahead of time, or have simply opted to release the commercials only online. Scroll down to see what car companies have already shown their cards. Audi Audi goes the comedic route in its clip for the Big Game. It starts with a grandpa showing his grandson a gorgeous Audi e-tron GT tucked away in a garage before he's shaken awake. Turns out he was just choking on a cashew in his cubicle at his boring job. Dodge Dodge does what it knows: create enough smoke to punch more holes in the ozone layer. Set to "The Devil Went Down to Georgia (the Super Bowl is in Atlanta, get it!?), a Challenger SRT Hellcat widebody, Charger SRT Hellcat, and Durango SRT are seen ripping through a city, leaving a trail of rubber crumbs in their wakes. Genesis Genesis has not yet released a commercial prior to the Super Bowl, but it is the official luxury vehicle of the NFL. Because of this, Genesis is hosting a fan experience for 10 days before the game. It will showcase the brand's cars, offer games, and have photos opportunities and autograph days. Hyundai Jason Bateman alert! Hyundai is one of the few companies to hook a major celebrity for its advertisement, and the casting is perfect. Bateman plays a doorman who takes people to various terrible events in life, including root canals, the middle seat, and shopping for a car. The ad centers around Hyundai's Shopper Assurance, which is Hyundai's new method for car shopping. Jeep An old 1963 Jeep Gladiator finds its strength in the crusher and transforms into a a new 2020 Gladiator, with a firm declaration that the nameplate is officially back. Kia Through Kia's commercial, a young boy wonders out loud what it'd be like if the millions spent on Super Bowl commercials were used to help others.

Smart Cross Connect app changes how ForTwos get used [UPDATE]

UPDATE: The story's been updated with a response from a Smart representative. There are parking spaces, and then there are Fortwo parking spaces. Smart, which is owned by Mercedes-Benz parent Daimler, is looking for a way for its customers to take advantage of the difference. Think of it as a big thing for really small cars. Smart is working on an app for the redesigned Fortwo called Cross Connect that will be available as soon as next month, says Automotive News, citing Smart chief Annette Winkler. The idea is to connect owners of the diminutive two-seat vehicles to, for example, let them tell each other when there's a parking space that's too small for just about any other vehicle but big enough for a Smart. If you think that's a small thing, think again. The Fortwo is 8 feet, 10 inches long. That's almost six feet shorter than a Toyota Prius, which itself isn't exactly a stretch limo. In fact, the length of a Smart Fortwo is just 10 inches longer than the width of a Ford F-150, in case anyone was having misgivings about parking perpendicular in a parallel spot. Parking has become more relevant, and tougher, as more people move to urban centers. For instance, BMW said earlier this month that it would discontinue its DriveNow car-sharing operations in San Francisco because of the challenge of parking vehicles on that city's streets. Other possible amenities with the Cross Connect app including the enabling of personal car sharing as well as information on car washes that offer discounted rates for Smart Fortwo. Yes, there are some out there, apparently, and we salute them. Michael Minielly, a spokesman for Mercedes-Benz, confirmed to Autoblog that the Cross Connect features would be available in November. You can read Autoblog's driving impressions of the 2016 Fortwo here. Featured Gallery 2016 Smart ForTwo: Second Drive View 23 Photos News Source: Automotive News-sub.req.Image Credit: Drew Phillips Green Mercedes-Benz smart Technology Smartphone fortwo